Luxury, fashion and marketing
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Luxury, fashion and marketing
Tendances et nouveaux territoires du Luxe - Trends and luxury new ways
Curated by Carine Garcia
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60pc high-net-worth consumers are optimistic about personal financial future: report

60pc high-net-worth consumers are optimistic about personal financial future: report | Luxury, fashion and marketing | Scoop.it
Carine Garcia's insight:

Here are the results analyse of a new report by Shullman Research Center about U.S. adults with a household income of more than $500,000.

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Luxury brands are losing customers of young generation

Luxury brands are losing customers of young generation | Luxury, fashion and marketing | Scoop.it

According to Pam Danziger at Unity Marketing, “Luxury marketers face a challenge repositioning their brands for this next generation of highly-educated, soon to be affluent young people. Luxury brands will have to adapt to meet this next generation of luxury consumers in the marketplace.

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Swarovski boosts ecommerce via augmented reality Instagram contest

Swarovski boosts ecommerce via augmented reality Instagram contest | Luxury, fashion and marketing | Scoop.it

How Swarovski use augmented reality technology with Instragram...

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Le design lèche les vitrines

Le design lèche les vitrines | Luxury, fashion and marketing | Scoop.it

Chacun des points de vente de Camper est confié à un architecte ou à un designer différent : les Campana, Doshi Levien, Nendo, les Bouroullec, Jaime Hayon et le Japonais Shigeru Ban, auteur de cet espace new-yorkais. "Dans l'environnement actuel, très uniformisé, la diversité est essentielle pour une marque internationale. Dans ce sens, nous partageons les mêmes valeurs qu'une marque de luxe", explique Miguel Fluxa, directeur général de Camper.

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