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Rescooped by Monica Borzacchiello from Business Process Management (BPM)
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Business Process Management Daily

Business Process Management Daily | CRM | Scoop.it
Business Process Management Daily, by Mindseye: updated automatically with a curated selection of articles, blog posts, videos and photos. (Business Process Management Daily is out!

Via Steve Bonacorsi
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Caspar Jans's curator insight, September 21, 2015 11:56 AM

NIce insight in BPM arena on a daily basis

Scooped by Monica Borzacchiello
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How to Get Started with Social CRM

How to Get Started with Social CRM | CRM | Scoop.it

There’s a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is.

 

First, social CRM can’t be implemented within an organization simply by adding a particular tool or technology. That’s because we’re not in the midst of a profound change to the rules of business, but a communications revolution. No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few.

 

Social CRM, then, is not about dumping the traditional means of interaction between a company and it’s customers, but incorporating these social preferences into the mix. In other words, it’s about reproducing, as closely possible, the way humans interact.

 

So how to get started? Well, it’s not just about tools. It’s also about culture. And there are several questions to ask and steps to consider.

 

Here are a few to help wrap your head around social CRM.

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markobauman's curator insight, December 28, 2012 8:27 AM

Kaj je social CRM in kako pričeti izkoriščati ta potencial v svojo korist.

Rescooped by Monica Borzacchiello from Business Process Management (BPM)
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Business Process Management Conference Europe 2013 - London, UK - 11-13 June 2013... | Opineit.com

Business Process Management Conference Europe 2013 - London, UK - 11-13 June 2013... | Opineit.com | CRM | Scoop.it
@OpineIT » Business Process Management Conference Europe 2013 - London, UK - 11-13 June 2013 http://t.co/EEUyB8pxlu #BPM

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Rescooped by Monica Borzacchiello from The Marketing Technology Alert
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Accounting CRM Can Improve Sales for Small Business [Infographic]

Accounting CRM Can Improve Sales for Small Business [Infographic] | CRM | Scoop.it
CRM apps manages customer data from a variety of sources and displays it in one screen – you won’t have to leave your browser window.

Via marketingIO
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marketingIO's curator insight, April 10, 2013 3:09 PM

We know: what's the connection with marketing automation? Two things: (1) too good of a graphic to pass up presenting to you, and (2) interesting notion on tying Accounting software with CRM which is in effect tied to MAP. We can see how there's a logical connection that could lead to the use of triggered emails from your MAP.


  • See the article at infographicjournal.com
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Michelle Merritt, MS's curator insight, April 10, 2013 4:25 PM

This is a nice integration concept, allowing small businesses to streamline information processes and integrate accounting apps with their CRM for greater efficiency, communication and actionable insights. I especially appreciate that this infographic includes the "social listening" aspect of CRM.