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La beauté en Corée, une arme d'ascension sociale

La beauté en Corée, une arme d'ascension sociale | Luxury, Cosmetics | Scoop.it
En Corée du Sud, les jeunes filles vénèrent le scalpel. Un laboratoire grandeur nature qui inspire les firmes occidentales.
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Social, Digital & Mobile Around The World (January 2014)

This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pic...
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Consumer invulnerability leads to highly-strategic shopping trends: survey - Luxury Daily - Research

Consumer invulnerability leads to highly-strategic shopping trends: survey - Luxury Daily - Research | Luxury, Cosmetics | Scoop.it
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Dior uses multifaceted digital campaign to launch new lip product - Luxury Daily - Internet

Dior uses multifaceted digital campaign to launch new lip product - Luxury Daily - Internet | Luxury, Cosmetics | Scoop.it
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Sephora to open stores in Australia - The Australian Financial Review

Sephora to open stores in Australia - The Australian Financial Review | Luxury, Cosmetics | Scoop.it
Sephora to open stores in Australia The Australian Financial Review Industry sources said the cosmetics and beauty “category killer”, which has annual sales of $4.4 billion, had been considering teaming up with a local retailer to tackle the...
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La Prairie expands global ecommerce with immersive experiences - Luxury Daily - Commerce

La Prairie expands global ecommerce with immersive experiences - Luxury Daily - Commerce | Luxury, Cosmetics | Scoop.it
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Chanel offers online customization to spur nail polish sales

Chanel offers online customization to spur nail polish sales | Luxury, Cosmetics | Scoop.it

France’s Chanel is joining the trend of customization with an online offer that allows consumer to select a trio of Le Vernis nail polishes.

 


Via Gian Marco Saleri
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Gian Marco Saleri's curator insight, April 30, 2014 6:36 AM

Chanel offered its custom nail trio to its beauty subscription list on April 28. Sending an exclusive offer to a set list of consumers guarantees interest and will likely result in purchases as recipients will be interested in creating their own suite.

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Abc-luxe - Le portail des professionnels du luxe

Abc-luxe - Le portail des professionnels du luxe | Luxury, Cosmetics | Scoop.it
Exclusivement disponible dans les 27 boutiques du fabricant anglais de téléphones portables de luxe, à travers le monde, le service Monogram permet (...)
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Gucci's Chime for Change aims to use technology to spark social change

Gucci's Chime for Change aims to use technology to spark social change | Luxury, Cosmetics | Scoop.it

Gucci has been a forerunner in the digital space and the brand’s charitable campaigns are regarded as progressive, even in the luxury sector. A well-conceived charitable initiative allows for dialogue on subjects that can boost a brand’s credibility, which can lead to even more socially responsible activities.


Via Gian Marco Saleri
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Gian Marco Saleri's curator insight, April 9, 2014 8:18 AM

“We realized consumers are more sophisticated in how they look at philanthropy and social responsibilities,” Mr. Triefus said. “Consumers want to be part of an ongoing commitment.”

By uniting behind a common cause, Gucci connected with its consumers on a higher level, while also having an opportunity to further the cause of its partners.

 

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Subscription box retailing on the rise - New Zealand Herald

Subscription box retailing on the rise - New Zealand Herald | Luxury, Cosmetics | Scoop.it
Subscription box retailing on the rise
New Zealand Herald
New York-based start-up Birchbox kicked off the trend in 2010 by sending women tailored cosmetics samples. ... The subscription can cost as little as $10 or top $100 a month for luxury items.
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