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Luxury Brands and the Lure of Social Media - Analyst Insight from Euromonitor International

Luxury Brands and the Lure of Social Media - Analyst Insight from Euromonitor International | Luxury advertising | Scoop.it
“ Analyst Insight by Rob Walker, Contributing Analyst Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy?”
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Luxury Brands’ Love-Hate Relationship with Digital Marketing [Infographic]

Luxury Brands’ Love-Hate Relationship with Digital Marketing [Infographic] | Luxury advertising | Scoop.it
The infographic to show that luxury lines can maintain their value, while adapting to the latest technology.
Via Jonha Richman
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4 Pillars of Digital Marketing for Luxury Brands

4 Pillars of Digital Marketing for Luxury Brands | Luxury advertising | Scoop.it
“ Successful online luxury brand marketing demands the four E’s: experience, exclusivity, engagement and emotion. Here's a closer look at each one.”
Via Rami Kantari
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Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album - Luxury Daily - Internet

Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album - Luxury Daily - Internet | Luxury advertising | Scoop.it
Italian fashion brand Dolce & Gabbana is allowing users to submit their own family photos to its Web site to further fan interaction with the brand online.
Via Gian Marco Saleri
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Why social marketing is tailor-made for luxury goods - Mobile Commerce Daily - Columns

Why social marketing is tailor-made for luxury goods - Mobile Commerce Daily - Columns | Luxury advertising | Scoop.it
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
Via Gian Marco Saleri
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63pc of ultra-affluent consumers find newspaper advertising most effective: report - Luxury Daily - Research

63pc of ultra-affluent consumers find newspaper advertising most effective: report - Luxury Daily - Research | Luxury advertising | Scoop.it

Via Gian Marco Saleri
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