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Lux Social Web
Exclusive e-marketing, e-business and social media information of luxury brands Welcome to visit my website: www.luxsocialweb.com
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How the Fashion World Reacted to Marc Jacobs Leaving Louis Vuitton

How the Fashion World Reacted to Marc Jacobs Leaving Louis Vuitton | Lux Social Web | Scoop.it
When Bernard Arnault announced this morning that Marc Jacobs would be leaving Louis Vuitton, the fashion world erupted with an outpouring of emotion about his departure, most of it coming through on social media.
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K-Punk: Karl Lagerfeld's Plaid, Studded Capsule For Net-a-Porter

K-Punk: Karl Lagerfeld's Plaid, Studded Capsule For Net-a-Porter | Lux Social Web | Scoop.it
Karl Lagerfeld is capitalizing on the resurgence of punk with a studded, zippered, and very plaid capsule collection for Net-a-Porter.
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Luxury goods counterfeiting in Europe exceeds 1,7 billion euros – industry calls for origin certification

Luxury goods counterfeiting in Europe exceeds 1,7 billion euros – industry calls for origin certification | Lux Social Web | Scoop.it
At an event organized this week in Milan by Res and New Direction, Italian Member of the European Parliament and Vice-Chairman of the Committee on International Trade of the European Parliament, Mrs. Cristiana Muscardini, warned that counterfeiting...
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Luxury labels become 'cooler' than everyday brands | News | Marketing Week

Luxury labels become 'cooler' than everyday brands | News | Marketing Week | Lux Social Web | Scoop.it
Apple retains the annual CoolBrands top spot, while a renascent luxury sector returned to favour this year.
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China Luxury Struts Despite Graft Crackdown, Slowing Economy

China Luxury Struts Despite Graft Crackdown, Slowing Economy | Lux Social Web | Scoop.it
China is cracking down on government excess and corruption. Advertisements for luxury goods are banned and it’s riskier than ever for officials to flaunt their wealth. But even with the officia...
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Kenzo creates a bespoke case for the Nexus 7

Kenzo creates a bespoke case for the Nexus 7 | Lux Social Web | Scoop.it
In honor of Paris Fashion Week, Kenzo and Google have teamed up to present a colorful case designed especially for the Nexus 7 tablet.
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Instagram contests help hotel brands create offers, measure social media - Mobile Marketer - Social networks

Instagram contests help hotel brands create offers, measure social media - Mobile Marketer - Social networks | Lux Social Web | Scoop.it
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
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Social media is an underused opportunity for luxury brands

Social media is an underused opportunity for luxury brands | Lux Social Web | Scoop.it

"Many high net worth individuals are happy to engage with companies using online platforms, so why not take advantage?..."


Via Leona Ungerer
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Social media trivia helps automakers convey brand history - Luxury Daily - Internet

Social media trivia helps automakers convey brand history - Luxury Daily - Internet | Lux Social Web | Scoop.it

Via Karim Bouhajeb
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Karim Bouhajeb's curator insight, August 20, 2013 2:40 PM

Since resource-intensive social media ventures can not be staged every day, it can be helpful for brands to broadcast history with fast-paced trivia. However, it is important to ensure that this practice doesn’t slide into a gimmicky sideshow that distracts from the brand’s luxury status.

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How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports

How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports | Lux Social Web | Scoop.it

"Luxury goods companies worldwide have focused considerable attention on online marketing and sales channels in the past year, to tangible effect. Initially, many were wary, fearing that e-commerce might diminish their brands’ integrity or that customers would be unlikely to buy expensive items without seeing them first. Indeed, the reasoning went, the in-store sales ceremony was an intrinsic part of the value proposition..."


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Report: Luxury brands continue looking online for buyers - Ecommerce - BizReport

One of the main instigators of the luxury brand push to online: more luxury consumers are looking online for entertainment, news and engagement.


"Overall, while the majority of those surveyed indicated that investment in digital is indeed growing, luxury brand marketers want much better ways to reach affluent consumers on the go," said Martini Media CEO, Skip Brand. "Those audiences have more dollars than time and expect an engagement experience that standard banner units do not deliver. And while they are willing to pay for it, if they cannot measure the return across their investments, it is an issue.".


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China: This Week In Digital Luxury Marketing

China: This Week In Digital Luxury Marketing | Lux Social Web | Scoop.it

A roundup of new and ongoing campaigns in China through July 9, featuring Bomoda, Bayankala, Starbucks, Guess, Sephora, and Kiehl's.


Via Gian Marco Saleri
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Shopping Online? Turn to the Experts!

Shopping Online? Turn to the Experts! | Lux Social Web | Scoop.it
Here's a post from our partners at Lifestyle Mirror! Every week, we bring you the best shoppable fashion and lifestyle stories from the editors at Lifestyle Mirror, including this post about online shopping for Fall.
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Longchamp’s Bigger than Life campaign

Longchamp’s Bigger than Life campaign | Lux Social Web | Scoop.it
Supermodel Coco Rocha serves as a fashionable giant in New York for the Fall/Winter 2013 Campaign of fashion label Longchamp.
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Google+ Makes It Possible to Hang Out and Shop With Diane von Furstenberg

Google+ Makes It Possible to Hang Out and Shop With Diane von Furstenberg | Lux Social Web | Scoop.it
Google is taking its relationship with fashion one step further next month when it's scheduled to host the first shoppable Hangout On Air with Diane von Furstenberg.
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Study Finds Facebook Holds Most Social Media Power Among Luxury Brands - TIME

Study Finds Facebook Holds Most Social Media Power Among Luxury Brands - TIME | Lux Social Web | Scoop.it
Study Finds Facebook Holds Most Social Media Power Among Luxury Brands
TIME
A new report released today by New York University's Luxury Lab think tank, or L2, measures the performance of social media advertising for almost 250 prestige brands.

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This is How Luxury Brands Do Awesome Social Media Marketing in China in 2012

This is How Luxury Brands Do Awesome Social Media Marketing in China in 2012 | Lux Social Web | Scoop.it

China’s online market is vast and growing at an insane rate – Chinese e-commerce sales are projected to triple from now to 2015 – which makes it a draw for all luxury brands. But it’s also so very different from western markets that it demands a whole new approach. That’s where the annual Digital IQ Index comes in, a detailed report by the L2 Think Tank that grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers.

Last year this Digital IQ report ranked three global companies as having “genius”-level marketing chops: Audi, Burberry, and BMW. This time around, four luxury brands get this accolade, led by cosmetics firm Estée Lauder.


Via Jerome Goldberg (JMG-Research)
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Luxury brands concerned about opening up on social media

Luxury brands concerned about opening up on social media | Lux Social Web | Scoop.it
Luxury brands concerned about opening up on social media (Luxury brands concerned about opening up on social media - AM-online http://t.co/4Gdsr05tmX http://t.co/EVuAZZYtGV)...

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Social media is an underused opportunity for luxury brands - The Guardian (blog)

The Guardian (blog) Social media is an underused opportunity for luxury brands The Guardian (blog) While almost all major brands now have a social media presence, social marketing in general seems curiously out of step with how consumers actually...

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Top 25 Luxury Brands on Social Media: See Who’s the Most Popular

Top 25 Luxury Brands on Social Media: See Who’s the Most Popular | Lux Social Web | Scoop.it

"Social media engagement has been a marketing buzzword for years now. Still, luxury brands remain the most reticent to join the conversation (case in point, a number of luxury brands like Rolex have yet to join Facebook and Twitter)..."


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Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank - Luxury Daily - Research

Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank - Luxury Daily - Research | Lux Social Web | Scoop.it

Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.

 

Runners up include Kiehl’s and Chanel. Brands such as Dior, Yves Saint Laurent and Giorgio Armani were listed in the average category, while Dolce & Gabbana needed to improve its presence on digital, per L2 Think Tank.

 

“The highest-ranking brands in our Index have a digital strategy that ties to their business objectives,” said Stasha Rosen, research lead at L2 Think Tank, New York. “In addition to robust ecommerce-driven sites, Gifted brands innovate across social, mobile and email marketing.

 

“The two Genius brands, Estée Lauder and Lancôme, are connecting content with commerce and engaging digital influencers,” Ms. Rosen said. “Ecommerce has given prestige beauty brands the opportunity for growth outside of traditional channels.”


Via sheenadeanne
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