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Rescooped by ArevikBadalyan from The MarTech Digest
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What’s the ROI of Corporate Blogging?

What’s the ROI of Corporate Blogging? | Public Relations | Scoop.it

The ROI from Corporate Blogging? We get new inquiries for consulting projects daily without any advertising or salespeople. Journalists and bloggers contact us to discuss stories weekly along with conference speaking opportunities. We get regular inquiries about working for our digital marketing agency and inquiries about partnering with other PR, Advertising and Interactive Marketing firms. Those objectives, without getting into the financials – trust me, they’re good, are more than the vast majority of agencies see with blogging efforts.

 

Blogs are a critical part of a content marketing strategy. Blogs can serve as a hub with social networks and media as key channels of distribution in a hub and spoke content marketing approach. Following an editorial calendar that supports audience and business goals, content published on the corporate blog and promoted through social channels will create awareness, interest and invite readers to hunger for more. When companies deliver on the promise of useful, relevant and interesting content, readers can’t wait to see what will be published next. They’ll move beyond readers and often become advocates. 

 

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Via marketingIO
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Rescooped by ArevikBadalyan from Public Relations & Social Media Insight
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When Advertising Meets the Meme | Harvard Business Review

When Advertising Meets the Meme | Harvard Business Review | Public Relations | Scoop.it

This is an absolute must read for marketing, PR and advertising pros... ...In her paper "An Anatomy of a YouTube Meme," Limor Shifman of Hebrew University analyzes 30 videos that went viral and finds major commonalities: ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and whimsical content. It's the perfect recipe, Shifman concludes, for "invoking further creative dialogue." Much of that dialogue comes in the form of clever redos designed to delight particular constituencies. Thus the ridiculously catchy dance video "Gangnam Style" ...


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