The ROI from Corporate Blogging? We get new inquiries for consulting projects daily without any advertising or salespeople. Journalists and bloggers contact us to discuss stories weekly along with conference speaking opportunities. We get regular inquiries about working for our digital marketing agency and inquiries about partnering with other PR, Advertising and Interactive Marketing firms. Those objectives, without getting into the financials – trust me, they’re good, are more than the vast majority of agencies see with blogging efforts.
Blogs are a critical part of a content marketing strategy. Blogs can serve as a hub with social networks and media as key channels of distribution in a hub and spoke content marketing approach. Following an editorial calendar that supports audience and business goals, content published on the corporate blog and promoted through social channels will create awareness, interest and invite readers to hunger for more. When companies deliver on the promise of useful, relevant and interesting content, readers can’t wait to see what will be published next. They’ll move beyond readers and often become advocates.
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