Brown Paper Tickets Launches LPFM “National Make Radio Challenge” During SXSW
March 12, 2013
Brown Paper Tickets, the Not-Just-For-Profit event registration and ticketing company, is launching a National Make Radio Challenge during South-by-Southwest (SXSW) to bring awareness and guidance to nonprofits eligible to apply for a low-power FM (LPFM) radio license, in preparation for a once-in-a-lifetime application window being offered by the Federal Communications Commission (FCC) this fall.
“Now is the time for nonprofits to prepare their application to own a part of the public airwaves,” said Sabrina Roach, a Doer specializing in public interest media for Brown Paper Tickets. “Most traditional media have not included the LPFM application window in news coverage, and the majority of groups eligible to apply are not aware that this opportunity exists. This is a problem, because the application will take about three months to complete.
“The National Make Radio Challenge is needed to make groups aware of the opportunity, to inspire them to think about how they could use the power of radio to serve their communities, to guide them to resources that make building and operating a radio station realistic, and to help them to organize and successfully complete the application in time,” Roach said.
This will be the first time that LPFM licenses will be awarded in large urban markets, and likely the last time that they will be awarded at all, making the Oct. 15 application window an important opportunity for nonprofit community groups to reach larger audiences. Some potential uses for LPFM would be for recruiting volunteer and financial support, organizing, telling stories that don’t make it to commercial media, publicizing meetings and events, serving as resource for youth education, hyper-local community news, exposure for local artists and musicians, and much more.