March 12, 2013
Nonprofits need to reach their supporters (donors and volunteers), potential supporters, but too, their clients, and the community at large within which they provide their services to ensure their community knows what they do and why, what their successes have been most recently, their potential for success in the future, what programs and services they are providing, to whom or what, and why.
Radio is an excellent way to do that. It's even a better way to do that when your nonprofit owns and operates an actual FM radio station. But, how could a nonprofit do that? They're very rarely even available.
Well, hundreds of new low-power FM radio station licenses are being offered to nonprofits and it is a once in a lifetime offering. See Hundreds of Low-Power FM (LPFM) Radio Station Licenses To Be Awarded To Nonprofits If They Apply
To quote the article, "This will be the first time that [sic. Low Power FM] LPFM licenses will be awarded in large urban markets, and likely the last time that they will be awarded at all, making the Oct. 15 application window an important opportunity for nonprofit community groups to reach larger audiences. Some potential uses for LPFM would be for recruiting volunteer and financial support, organizing, telling stories that don’t make it to commercial media, publicizing meetings and events, serving as resource for youth education, hyper-local community news, exposure for local artists and musicians, and much more."
Nonprofits successfully operate low-power FM radio stations in several metropolitan areas in the U.S., already.
Further,“Now is the time for nonprofits to prepare their application to own a part of the public airwaves,” said Sabrina Roach, a Doer specializing in public interest media for Brown Paper Tickets. “Most traditional media have not included the LPFM application window in news coverage, and the majority of groups eligible to apply are not aware that this opportunity exists. This is a problem, because the application will take about three months to complete."