Loyalty Marketing & Gamification
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Loyalty Marketing & Gamification
Gamification and Loyalty are key components to building long-term relationships with customers
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Gamification - A Marketing Strategy

Gamification - A Marketing Strategy | Loyalty Marketing & Gamification | Scoop.it
Summary: What is Gamification? What are the pros and cons of using this strategy in marketing? How is it being implemented by brands today? What Is Gamification? Gamification is the use of game thi...
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Engage employees through learning and development

Engage employees through learning and development | Loyalty Marketing & Gamification | Scoop.it
 

 
Growth opportunities represent one of the most significant drivers of employee engagement. In fact, it has been cited as the number 1 engagement driver across all job functions in Ao
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Gov. Jerry Brown signs bill protecting consumers' online reviews

Gov. Jerry Brown signs bill protecting consumers' online reviews | Loyalty Marketing & Gamification | Scoop.it
Californians offering online opinions or reviews of businesses will have new legal protection under a bill signed Tuesday by Gov. Jerry Brown .
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The Liability of Loyalty - Tackling Liability Issues for Loyalty Programs

The Liability of Loyalty - Tackling Liability Issues for Loyalty Programs | Loyalty Marketing & Gamification | Scoop.it
Loyalty programs come in many different shapes and sizes, from consumer-focused retail and frequent-flyer programs to B2B office supplies programs. One common challenge that all “points and rewards” programs face is controlling the growth of liability. Liability, as it relates
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Can Customer Loyalty Save Sears?

Can Customer Loyalty Save Sears? | Loyalty Marketing & Gamification | Scoop.it
Things haven’t gone well, fiscally speaking, for Sears Holding Corp. in quite some time. After the May 22 first-quarter financial results conference call, Sears had recorded its 29th consecutive quarter with a sales decline. First-quarter net loss was $402 million, well above the $279 million net loss in the same period a year ago.

For Sears Chairman and CEO Eddie Lampert, the only silver lining that is carrying the company’s financial hopes is its customer loyalty program known as Shop Your Way. The program accounted for 74% of sales in the quarter.
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Top 10 Retail Loyalty Programs

Top 10 Retail Loyalty Programs | Loyalty Marketing & Gamification | Scoop.it
With $600 billion in spending up for grabs, gaining Millennial loyalty is a growing priority. A ranking of the top 10 fashion and accessory loyalty programs among Millennials includes Macy's, Victoria's Secret, Sears and Target. See where these and other top retailers rank.
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When Is a 4-Star Rating Better Than a 5-Star Rating?

When Is a 4-Star Rating Better Than a 5-Star Rating? | Loyalty Marketing & Gamification | Scoop.it
The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer to resolve their issue.
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The pitfalls of online reviews

The pitfalls of online reviews | Loyalty Marketing & Gamification | Scoop.it
Online reviews are now essential to most shoppers’ purchasing decisions, and that’s exactly why you cannot afford to ignore them any longer.
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Don’t let a bad online reputation ruin your business

Don’t let a bad online reputation ruin your business | Loyalty Marketing & Gamification | Scoop.it
By Michael Burke & Hal MacDermot

For companies, organizations and individuals, an online reputation can be like a high school reputation -- fickle, and sometimes affected by the unscrupulous.
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3 Steps to a Better Online Reputation

3 Steps to a Better Online Reputation | Loyalty Marketing & Gamification | Scoop.it
Online reputation management is a growing field as both businesses and individuals realize that one bad search engine result can haunt them for years.
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Personalized Customer Experiences Key to PepsiCo’s Digital Success

Personalized Customer Experiences Key to PepsiCo’s Digital Success | Loyalty Marketing & Gamification | Scoop.it
Pepsico says they’ve achieved a lift in response rates for digital campaigns by systematically focusing on customized and personalized experiences for the customer.
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Why Fear is a Powerful Motivator

Why Fear is a Powerful Motivator | Loyalty Marketing & Gamification | Scoop.it
Today let’s look at the dark side of gamification: fear, even if just to better understand it. Because without dark there can be no light.
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How Gamification is Driving Business

How Gamification is Driving Business | Loyalty Marketing & Gamification | Scoop.it
If social media led to the democratization of knowledge, then gamification will lead to the democratization of education.  When you think about how gamification is leveraged today, it is much larger…
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Turning mobile ads into games helps them perform better

Turning mobile ads into games helps them perform better | Loyalty Marketing & Gamification | Scoop.it
One ad agency is helping corporations serve up games on top of free-to-play games, and it's getting higher levels of engagement than non-interactive videos.
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How to Generate Experience Reviews for SEO Profit - Part I

How to Generate Experience Reviews for SEO Profit - Part I | Loyalty Marketing & Gamification | Scoop.it
Learn how you can inspire your customers to write positive experience reviews with Dan Cristo's 5 quick and easy tips!
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Walmart Uses Rivals' Discounts to Fuel New Loyalty Program

Walmart is using a new digital extension of its longstanding guarantee to match competitors' advertised prices to address a question that's dogged it for years: How can it launch a loyalty program without the promotional deals it's long shunned as part of its everyday-low-price philosophy?

The answer: Walmart is essentially using rivals' discounts to fuel its own loyalty program and get individual shopper data into its database.

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Customer Loyalty in the Marketing Mix for Millennials | Loyalty360.org

Customer Loyalty in the Marketing Mix for Millennials | Loyalty360.org | Loyalty Marketing & Gamification | Scoop.it
Given the fact that Millennials are such a crucial segment for brands, marketers want as much insight on this group as possible. Omni-channel loyalty and engagement platform PunchTab recently released a new study on Millennial purchase behavior among fashion brands and retailers.

More than 1,200 Millennials participated in the study, which reveals the key buying drivers that guide them from consideration to purchase, their perception of brand loyalty programs, and the most popular loyalty programs among the age group.
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Millennials and Brand Loyalty: 10 Things You Didn't Know

Millennials and Brand Loyalty: 10 Things You Didn't Know | Loyalty Marketing & Gamification | Scoop.it
Despite the common misconception, Millennials are brand loyal. Earning their lifelong business however requires a different approach than their parents — 10 things you need to know about building Millennial brand loyalty.
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Which ecommerce security logos do users trust? Do they matter?

Which ecommerce security logos do users trust? Do they matter? | Loyalty Marketing & Gamification | Scoop.it
Third party trust logos are used on most ecommerce sites, with the intention of reassuring potential customers that they can shop safely with the retailer in question.
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How Yelp Can Help... Small Businesses Take Advantage of Review

How Yelp Can Help... Small Businesses Take Advantage of Review | Loyalty Marketing & Gamification | Scoop.it
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Top 10 mobile loyalty programs from first three quarters

Top 10 mobile loyalty programs from first three quarters | Loyalty Marketing & Gamification | Scoop.it

Best Buy, Walgreens and Sephora are only a few of the brands with campaigns this year that are betting big on loyalty as the centerpiece of their mobile strategies.

From integrating social media to educating consumers about mobile payments, marketers from every sector have stepped up their mobile efforts in building loyalty during the first three quarters of 2013. With the holidays right around the corner, mobile will likely play a key role for marketers not only leading up to holiday shopping, but also afterwards in building long-term relationships with consumers.

Here are the top 10 mobile loyalty campaigns from the first three quarters of 2013, in alphabetical order.

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Mobinee's curator insight, October 20, 2013 5:14 PM

Ready for the holidays?

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Business/Technology Insights for Retail, Supermarket Executives

It was the ;best set of sessions ever; was the buzz I heard from retailers at the just completed Cross-Channel Executive Summit. I couldn't agree more.
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Customer Service Note: A Lesson From Apple

Customer Service Note: A Lesson From Apple | Loyalty Marketing & Gamification | Scoop.it
Apple's customer service note offers executives and leaders insight into how to best communicate with customers when a problem arises.
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10 Questions To Ask Before You Hire A Customer Review Management Service

10 Questions To Ask Before You Hire A Customer Review Management Service | Loyalty Marketing & Gamification | Scoop.it
I have been doing a bit of work in the reputation management space as of late, and the subject of customer review management comes up a lot.
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