Loyalty Marketing
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Michaels Rewards is a loyalty program designed to elevate the customer experience through tailored offers and member only perks.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Chipotle announces new frequent diner rewards program: Chiptopia Summer Rewards.
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How to Overcome The Loyalty Program Participation Slump

How to Overcome The Loyalty Program Participation Slump | Loyalty Marketing | Scoop.it
Find out how to solve marketers biggest problems with turning passive members into engaged, profitable, loyal customers.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Audit your loyalty programs performance with these proven strategies and tips. Reach your goals for enrollment, active membership, sales and ROI.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
The testing new rewards program to show appreciation for their customers.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Retailers turn to multi tender loyalty programs to learn more about customers, leverage insight, engage more customers, drive sales and profits.
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Quotes About Loyalty

Quotes About Loyalty | Loyalty Marketing | Scoop.it
We want share with you some quotes about loyalty to inspire your company's journey to customer centricity.
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Hotel Loyalty Program Key to Member Satisfaction

Hotel Loyalty Program Key to Member Satisfaction | Loyalty Marketing | Scoop.it
Study finds hotel loyalty and reward program benefits are key to hotel loyalty program member satisfaction regardless of the number of hotel brand locations
Sallie Burnett's insight:

Although all brands ranked in the study have varying number of hotel locations, program loyalty/reward currency value resonates with program members driving satisfaction.

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HuHot Mongolian Grill Launches HuHot Rewards

HuHot Mongolian Grill Launches HuHot Rewards | Loyalty Marketing | Scoop.it
HuHot Mongolian Grills announced the rollout of its HuHot Rewards loyalty program across the franchise.
Sallie Burnett's insight:

The new program enables HuHot’s 57 locations to offer customers highly relevant digital promotions that are targeted based on purchase behavior. Tailoring offers and rewards based on the customer's behavior can significantly impact the bottom line results of the program. 

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Consumers and Retail Brands Love Shopkick App

Consumers and Retail Brands Love Shopkick App | Loyalty Marketing | Scoop.it
Consumers embrace Shopkick and it is on track to drive some $800 million -$1 billion in sales for its retail and brand partners in 2015.
Sallie Burnett's insight:

By dramatically improving the shopping experience for consumers, shopkick’s retail and brand partners have seen directly measurable increases in engagement and sales. Independent third party studies proved that 52% of all sales driven by shopkick have been purely incremental, i.e. would not have occurred without shopkick.

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What are the Benefits of a Loyalty Program

What are the Benefits of a Loyalty Program | Loyalty Marketing | Scoop.it
A customer loyalty program provides many benefits such as increasing sales, helping brands stand out and developing a stronger relationship with customers.
Sallie Burnett's insight:

Justifying a loyalty program to your CEO can be difficult, this #loyalty infograph and article outlines the benefits of a loyalty program.

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Study: Brand Loyalty of Millennials

Study: Brand Loyalty of Millennials | Loyalty Marketing | Scoop.it

A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents.  

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The Buzz: Office Depot Puts Customer Experience at the Center of its Marketing

The Buzz: Office Depot Puts Customer Experience at the Center of its Marketing | Loyalty Marketing | Scoop.it

“We have access to more data than any other retailers who came before us. Then what’s holding us back?” The answer is a lack of customer centricity. 

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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
GameStop uses customer feedback to improve the Power Up Rewards loyalty program structure to generate more value for member and the company.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Study reveals more than 9-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR.
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CUSTOMER VALUE EXCHANGE INFOGRAPHIC

CUSTOMER VALUE EXCHANGE INFOGRAPHIC | Loyalty Marketing | Scoop.it
Customer Value Exchange Infograph highlights the willingness of consumers to trust brands with their data with hopes of an improved customer experience.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
American Airlines AAdvantage Loyalty Program Updates   Earning miles and elite status are changing as American Airlines launches updates to their
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Loyalty Marketing | Scoop.it
Retail Trends: 40% of consumers said in a recent survey they like to shop at stores that reflect their values.
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Five Best Practices to Energize Your Loyalty Program

Five Best Practices to Energize Your Loyalty Program | Loyalty Marketing | Scoop.it
What works and what doesn't work? Here are 5 best practices you can implement today to improve your loyalty program's performance.
Sallie Burnett's insight:

Done poorly, a loyalty program creates ambiguity for all stakeholders. Vague goals, poor data quality and a failure to communicate benefits to customers can significantly hamper program ROI. Likewise, the skills of individual employees are rarely applied proactively to the program’s long-term goals.

This article looks at five loyalty program best practices and how they relate to success.

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Millennials Trust Companies To Keep Personal Information Safe

Millennials Trust Companies To Keep Personal Information Safe | Loyalty Marketing | Scoop.it
Study shows Millennials are more likely than any other generation to trust retail companies to keep their private information secure.
Sallie Burnett's insight:

There is a school of thought about millennials and privacy suggesting that because millennials have never known a world without smartphones, apps, the Internet or computers — and the inherent risks to privacy these things pose — they should have lower expectations about the security of their personal information than other generations do. 

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Plenti is First US Coalition Loyalty Program

Plenti is First US Coalition Loyalty Program | Loyalty Marketing | Scoop.it
Macy's, Rite Aid, AT&T, ExxonMobil, Nationwide, Hulu and Direct Energy are collaborating on the country's first-ever cross-brand loyalty program — Plenti.
Sallie Burnett's insight:

Plenti members can use any form of payment that the partner accepts at checkout – cash, credit, debit or prepaid. This means that if they have a card product with other rewards benefits, they’ll earn those rewards in addition to the points collected through Plenti.

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Chico's is Profiting from Customer Loyalty

Chico's is Profiting from Customer Loyalty | Loyalty Marketing | Scoop.it

Why is the Passport loyalty program successful? Not only are the benefits compelling, but Chico's is leveraging the data to create a relevant connection with its customers. 

Sallie Burnett's insight:

Chico's tiered loyalty program enables them to allocate marketing dollars to those customers that are loyal, growable and profitable.

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Understanding The Brand and Customer Data Exchange

Understanding The Brand and Customer Data Exchange | Loyalty Marketing | Scoop.it

What does it take to get consumers to provide their customer information? Recent research uncovers consumer excpectations in the customer data exchange.

Sallie Burnett's insight:

Brands need to open about what information is being collected and how it is being used. This transparency, when combined with clear benefits, will help to alleviate consumer anxiety about the sharing of personal data. 

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Fee Based Rewards Programs Deliver Value to Millennials

Fee Based Rewards Programs Deliver Value to Millennials | Loyalty Marketing | Scoop.it
Millennials see value in investing in fee-based loyalty program memberships if the rewards are relevant to their needs.
Sallie Burnett's insight:

Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and – most importantly – more time freed up for other things.

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Small Business Owners Shift Investment From Customer Acquisition to Customer Engagement

Small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new ones, according to a recent report from research firms Manta and BIA/Kelsey. The report, titled “Achieving Big Customer Loyalty in a Small Business World,” details findings from approximately 1,000 small business owners. 

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