Startup brings beacon devices to small retailers ZDNet By integrating the Swarm information with point of sale (POS) data, a retailer can get a better handle on conversion rates, which can help for all manner of management tasks including...
Posted by Tom.Capper Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.
Customer engagement is digital priority Warc NEW YORK: Few executives doubt that digital engagement of customers is becoming increasingly important but a new survey has found that many face significant obstacles to achieving this in terms of their...
Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact. A McKinsey & Company article.
mobile marketing to their best advantage, only a very small number of them are actually proving that they understand this channel and are utilizing it (Mobile marketing is misunderstood by 97 percent of retailers --
Home " Industry News " Business Communications " Gartner makes predictions for the future of CRM Gartner makes predictions for the future of CRM Share 0 The technology analysis firm Gartner has made five predictions for the future of customer...
» Don’t just crunch the numbers- there’s more to customer experience than data…Culture Matters! June edition available now! Customer Experience Magazine is packed full of all the latest news and articles from the world of Customer Experience.
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