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Mobile Engagement: How to Build an App That Puts Your Customer First

Mobile Engagement: How to Build an App That Puts Your Customer First | Loyalty | Scoop.it
When done right, an Android or iOS application can be a new user’s perfect introduction to your company, or an exciting way to engage existing fans.
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How to effectively engage with online customers

How to effectively engage with online customers | Loyalty | Scoop.it
The timeless problem for online marketers has been improving their customer engagement, and interacting with them on a personal level.
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Online retailers get unfair advantage - Green Bay Press Gazette

Online retailers get unfair advantage - Green Bay Press Gazette | Loyalty | Scoop.it
Online retailers get unfair advantage
Green Bay Press Gazette
I'm a small-business owner here in Green Bay.
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Customer engagement emerges as the next frontier in product innovation - TechTarget

Customer engagement emerges as the next frontier in product innovation
TechTarget
This new form of service delivery now often comes in the form of customer engagement and crowdsourcing.
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Startup brings beacon devices to small retailers - ZDNet

Startup brings beacon devices to small retailers - ZDNet | Loyalty | Scoop.it
Startup brings beacon devices to small retailers ZDNet By integrating the Swarm information with point of sale (POS) data, a retailer can get a better handle on conversion rates, which can help for all manner of management tasks including...
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Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics | Loyalty | Scoop.it
Posted by Tom.Capper
Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.
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Retailers shun aggregated catalog solutions now preferring to launch their own branded apps

Retailers shun aggregated catalog solutions now preferring to launch their own branded apps | Loyalty | Scoop.it
Some retailers, though, have yet to launch their own branded catalog apps into the Apple App Store, depending on mobile-friendly websites to reach tablet owning consumers The early days of ...

Via Thomas Faltin
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Customer engagement is digital priority - Warc

Customer engagement is digital priority - Warc | Loyalty | Scoop.it
Customer engagement is digital priority Warc NEW YORK: Few executives doubt that digital engagement of customers is becoming increasingly important but a new survey has found that many face significant obstacles to achieving this in terms of their...
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The digital tipping point: McKinsey Global Survey results | McKinsey & Company

The digital tipping point: McKinsey Global Survey results | McKinsey & Company | Loyalty | Scoop.it
Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact. A McKinsey & Company article.
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Are checkout counters at retailers a thing of the past? Springboard Retail ... - Boston Business Journal (blog)

Are checkout counters at retailers a thing of the past? Springboard Retail ... - Boston Business Journal (blog) | Loyalty | Scoop.it
Are checkout counters at retailers a thing of the past? Springboard Retail ...
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How is Customer Engagement Technology Different From CRM and Customer ... - Business 2 Community

How is Customer Engagement Technology Different From CRM and Customer ... - Business 2 Community | Loyalty | Scoop.it
How is Customer Engagement Technology Different From CRM and Customer ...
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Mobile marketing is misunderstood by 97 percent of retailers - Mobile Commerce Press

Mobile marketing is misunderstood by 97 percent of retailers - Mobile Commerce Press | Loyalty | Scoop.it
mobile marketing to their best advantage, only a very small number of them are actually proving that they understand this channel and are utilizing it (Mobile marketing is misunderstood by 97 percent of retailers --
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Gartner makes predictions for the future of CRM

Gartner makes predictions for the future of CRM | Loyalty | Scoop.it
Home " Industry News " Business Communications " Gartner makes predictions for the future of CRM Gartner makes predictions for the future of CRM Share 0 The technology analysis firm Gartner has made five predictions for the future of customer...
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Don’t just crunch the numbers- there’s more to customer experience than data…Culture Matters!

Don’t just crunch the numbers- there’s more to customer experience than data…Culture Matters! | Loyalty | Scoop.it
» Don’t just crunch the numbers- there’s more to customer experience than data…Culture Matters! June edition available now! Customer Experience Magazine is packed full of all the latest news and articles from the world of Customer Experience.
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The multichannel challenge: How luxury retailers can get it right

The multichannel challenge: How luxury retailers can get it right | Loyalty | Scoop.it
Multichannel retailing involves offering customers a variety of experiences and ways to buy, including brick-and-mortar stores, online shops, telesales, mobile and tablet commerce.

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