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Rescooped by Ernesto Alegre from Rumour Has It : The Awesomeness Aggregator
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Hyundai Race game in NY Times Square (thanks @ThisIsEnzo)

Times Square is hotting up with integrated interactive campaigns. This time it's Hyundai's turn, allowing users to play a racing game on a huge billboard by using their iPhones and the Hyundai mobile app. NICE idea to promote the Veloster! 


Via Vincenzo Annunziata
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Press Tv « Malaysia wins plastic animation model « Videos

Press Tv « Malaysia wins plastic animation model « Videos | Low OCTANE - SocialOne | Scoop.it
Malaysia’s Ho Yick Yin has won the inaugural Gunpla animation model world championships held in Hong Kong.

Via Henrik Safegaard - Cloneartist
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8 iniciativas de marketing de contenido para el 2012

8 iniciativas de marketing de contenido para el 2012 | Low OCTANE - SocialOne | Scoop.it
Theslogan Magazine, Publicación digital sobre Marketing, Publicidad, Marcas, Tendencias de Consumo. Noticias de Marketing y Publicidad, Marketing online, Marketing Viral.
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Obama hace cara de 'meme' con gimnasta McKayla Maroney - Milenio.com

Obama hace cara de 'meme' con gimnasta McKayla Maroney - Milenio.com | Low OCTANE - SocialOne | Scoop.it
Líbero (blog)Obama hace cara de 'meme' con gimnasta McKayla MaroneyMilenio.com...
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Rescooped by Ernesto Alegre from Just Story It! Biz Storytelling
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Story(telling), (selling) or (positioning)?

Story(telling), (selling) or (positioning)? | Low OCTANE - SocialOne | Scoop.it

To get the story right – to bring your baby to life – you have to understand two things:

1. What “they” care about

2. That complete storytelling isn’t just telling – it’s selling and positioning too.

 

I really like this post.  It's not directly about crafting stories, but it sure is effectively talking about what needs to happen BEFORE you tell a story.  And that's determining who your audience is, what they want to hear, and then figuring out the key message.

 

The brilliance here is the author showing us the difference between telling, selling, and positioning. He gives charts and concrete examples to drive the points home. This is critical knowledge to know, and work to do, before you share your stories.  If you do this work up front as part of your story crafting, you will get far better results with customer engagement, loyalty and sales!


Via Karen Dietz
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Alice for the iPad 2: Alice in New York

Download Alice in New York here: http://www.AliceNY.com Just in time for the iPad 2! Touch, tilt and shake your iPad to bring this amazing book to life. Meet...
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