Times Square is hotting up with integrated interactive campaigns. This time it's Hyundai's turn, allowing users to play a racing game on a huge billboard by using their iPhones and the Hyundai mobile app. NICE idea to promote the Veloster!
To get the story right – to bring your baby to life – you have to understand two things:
1. What “they” care about
2. That complete storytelling isn’t just telling – it’s selling and positioning too.
I really like this post. It's not directly about crafting stories, but it sure is effectively talking about what needs to happen BEFORE you tell a story. And that's determining who your audience is, what they want to hear, and then figuring out the key message.
The brilliance here is the author showing us the difference between telling, selling, and positioning. He gives charts and concrete examples to drive the points home. This is critical knowledge to know, and work to do, before you share your stories. If you do this work up front as part of your story crafting, you will get far better results with customer engagement, loyalty and sales!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.