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Love and Light Marketing
Social Media for the Conscious Entrepreneur
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Rescooped by Janet Louise Stephenson from Digital Marketing Fever
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6 Simple Steps to Create Actionable Content Plans | Online Marketing Simplified

6 Simple Steps to Create Actionable Content Plans | Online Marketing Simplified | Love and Light Marketing | Scoop.it
The Importance of a Good Plan Starting any endeavor without a solid plan is a fool’s errand. Planning can make the difference between a fun hike in the woods

Via Anthony Burke
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JoAnne Funch's curator insight, January 2, 2013 11:00 AM

simple tips to get you going with a content plan

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Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community | Love and Light Marketing | Scoop.it
Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be a “Facebook Killer,” the
Janet Louise Stephenson's insight:

Helpful article on how to use G+ to your benefit. 

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Bad Clients or Good Ones: Where is your Focus?

Bad Clients or Good Ones: Where is your Focus? | Love and Light Marketing | Scoop.it
Where is your Focus? Is it on the wrong customers or the right ones? Good ones or bad ones? The ones paying? Or the ones complaining?
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Terrific Email Marketing Ideas To Jumpstart Your Business

Terrific Email Marketing Ideas To Jumpstart Your Business | Love and Light Marketing | Scoop.it
If you are looking to interact with existing customers while expanding your base, email marketing may be the tool you need.
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Focus on the Social Approach Instead of the Social Medium | V3 Kansas City Integrated Marketing and Social Media Agency

Focus on the Social Approach Instead of the Social Medium | V3 Kansas City Integrated Marketing and Social Media Agency | Love and Light Marketing | Scoop.it
If you're using social media as a mere business channel, you should refine your strategy to include a comprehensive social approach. Here's how.
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Rescooped by Janet Louise Stephenson from The Perfect Storm Team
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Pie-chart marketing: How much time should you devote to different tactics?

Pie-chart marketing: How much time should you devote to different tactics? | Love and Light Marketing | Scoop.it
There are many different types of marketing tactics available for you to choose from based on the needs of your business.

Via Stan Smith
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Rescooped by Janet Louise Stephenson from What I Wish I Had Known
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The First Text Message Was Sent 20 Years Ago Today

The First Text Message Was Sent 20 Years Ago Today | Love and Light Marketing | Scoop.it

On December 3rd 1992, a 22-year-old Canadian test engineer sat down and typed out a very simple message, "Merry Christmas." It flew over the Vodafone network to the phone of one Richard Jarvis, and since then, we just haven't been able to stop.


Via Anita
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[INFOGRAPHIC] The New Face of SEO: How SEO Has Changed

[INFOGRAPHIC] The New Face of SEO: How SEO Has Changed | Love and Light Marketing | Scoop.it
New approach to SEO in the Panda & Penguin Update Era. The new way to effectively approach on-page and off-page SEO.
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How to Make a Youtube Video using PowerPoint Slides

How to Make a Youtube Video using PowerPoint Slides | Love and Light Marketing | Scoop.it
Video marketing is the easiest, but often overlooked method to market your product, website, and even your lenses. All it takes is a few photos or slides to reach thousands of people and sometimes more than that.
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Rescooped by Janet Louise Stephenson from Social Media for the Masses
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5 Social Media Management Tools to Fit Everyone’s Needs

5 Social Media Management Tools to Fit Everyone’s Needs | Love and Light Marketing | Scoop.it

When it comes to managing your social media, there are lots of different tools to choose from. Depending on your needs, you could get away with using free tools or pay anywhere from $9.99 to $1,100 monthly for more professional level features.

 

Here are some of the top social media management tools used by marketing professionals to get the most out of your social media marketing campaign. Everyone from personal enterprise users will find something that fits their needs in this list.


Via Rami Kantari, Anthony Trimble
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Rescooped by Janet Louise Stephenson from For All Linkedin Lovers
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How to Market on LinkedIn [Infographic] - WigiSocial.com

How to Market on LinkedIn [Infographic] - WigiSocial.com | Love and Light Marketing | Scoop.it
RT @WigiSocial: Using LinkedIn for social media marketing: http://t.co/RHMtjNDy...

Via Rami Kantari
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Rescooped by Janet Louise Stephenson from Everything Pinterest
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21 Pinterest Tips to Build Your Brand Visibility | Social @ Blogging Tracker

21 Pinterest Tips to Build Your Brand Visibility | Social @ Blogging Tracker | Love and Light Marketing | Scoop.it
Here are 21 vital tips every brand should know in maximizing their brand visibility on Pinterest. Extra tips, resources and examples are available for your reference.

Via Allison Tyler
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Rescooped by Janet Louise Stephenson from visualizing social media
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The Importance of Content for SEO in Google's Post-Panda World [infographic]

The Importance of Content for SEO in Google's Post-Panda World [infographic] | Love and Light Marketing | Scoop.it
Content is the most important factor for search engine optimization in a post Panda world.

Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
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Joe Anthony's curator insight, December 18, 2012 5:30 PM

Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"

Rescooped by Janet Louise Stephenson from The Perfect Storm Team
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6 Ways to Convert Web Visitors Into Leads

6 Ways to Convert Web Visitors Into Leads | Love and Light Marketing | Scoop.it

Want to convert more Web visitors into leads?


Via Stan Smith
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Rescooped by Janet Louise Stephenson from Everything Pinterest
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Pinterest: How We View Matters [Research] | Heidi Cohen

Pinterest: How We View Matters [Research] | Heidi Cohen | Love and Light Marketing | Scoop.it
With Pinterest, seeing is believing. Pinterest’s visual distinction is more than image deep. Your content must be pinworthy. Included are the eye tracking research results and 5 actionable Pinterest marketing tips.

Via Allison Tyler
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5 easy steps for small businesses planning their own social media strategy | Social Chicago

5 easy steps for small businesses planning their own social media strategy | Social Chicago | Love and Light Marketing | Scoop.it
Find 5 easy steps for small businesses by reading this posting. You can get very informative tips for your businesses! (5 easy steps for small businesses planning their own social media strategy!!
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Forrester report: The ROI of Social Marketing

Forrester report: The ROI of Social Marketing | Love and Light Marketing | Scoop.it
The ROI of social marketing is much more than financial. Learn the 4 ways you should measure and validate the true impact of your social media.
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Toilet Tweeting: Social Media Invades the Bathroom

Toilet Tweeting: Social Media Invades the Bathroom | Love and Light Marketing | Scoop.it
Image credit: Getty Images It used to be the most private of times. Shut the door and you’d be alone to do your business. But according to new data, when you’ve got to go, social media comes along.
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Rescooped by Janet Louise Stephenson from visualizing social media
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The Growing Impact of Social Media [infographic]

The Growing Impact of Social Media [infographic] | Love and Light Marketing | Scoop.it

This infographic that delves into Americans’ increasing obsession with social media, along with the side effects of increasingly fractured attention spans...

Learn more about average time visitors spend on social networking sites such as facebook, tumblr, pinterest, twitter, linkedin, and google+ per month.


Via Lauren Moss
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Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)

Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin) | Love and Light Marketing | Scoop.it
Quite a few things have changed in my approach to link building since my first link building guide back in 2010.
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Duplicate Content in a Post-Panda World

Duplicate Content in a Post-Panda World | Love and Light Marketing | Scoop.it
In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.
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How You Can Benefit from Being a Transparent Blogger | Chef Katrina

How You Can Benefit from Being a Transparent Blogger | Chef Katrina | Love and Light Marketing | Scoop.it
3 Benefits for Becoming a Transparent Blogger. Build loyalty, brand, and raving fans! The truth behind the top bloggers exposed.
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Rescooped by Janet Louise Stephenson from Curation, Social Business and Beyond
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The Mobile Social Photo Explosion [INFOGRAPHIC]

The Mobile Social Photo Explosion [INFOGRAPHIC] | Love and Light Marketing | Scoop.it

This inforgraphic from Mediabiestro is a great visual of the mobile revolution.

 

Here's an excerpt:

 

The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.

 

** 300 million photos are uploaded to Facebook daily

 

**Facebook has 10,000 times more photos than the Library of Congress

 

**Twitter (6.9 million daily active mobile users) and Instagram

 

**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.

 

 

**The money stat? 741 million mobile phones worldwide have some kind of photo capability.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/SLt2Nz]


Via janlgordon
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Rescooped by Janet Louise Stephenson from The Perfect Storm Team
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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | Love and Light Marketing | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.


Via Stan Smith
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