Love and Light Marketing

Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.

A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.

Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.

When your Twitter account suddenly starts sending out Tweets you didn’t write, what happened? What should you do? First, change your password: In most cases, this is all you need to do to regain control of your account.

Use these Pinterest tools to measure your impact and receive analytics to measure your pinfluence and pin impact for your small business.

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.

Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.

If you're looking to run your business better, you'll need the discipline to stick to a plan. Here's how to make better choices from the start.

At a recent networking event, I walked up to woman who, like me, was trying to balance a plastic tumbler of wine, a plate of cheese, and a handful of business cards. We laughed at our shared predicament, put down our plates and introduced ourselves.

Content - Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...

Pinterest purchases Punchfork, a recipe site, to improve niche aspects of its interface.

Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community.

Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.

In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.

These stats reveal an array of interesting things about brand pages. For instance:

Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.

See the infographic for more— and always, do take everything you read with a pinch of salt...

Google’s social layer, Google+, was busy unwrapping presents for it’s users in late December, but the one gift that promises most to “keep on giving” is Google+ Communities.

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...