Los Storytellers
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Los Storytellers
Una perspectiva más de la comunicología (educomunicación+transmedia+storytelling)
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Rescooped by Ricardo De Leon from Transmedia: Storytelling for the Digital Age
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Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver

Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver | Los Storytellers | Scoop.it

Peter Gutierrez:  "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."


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The Digital Rocking Chair's curator insight, February 11, 2013 5:54 AM

In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".

Glow Images Colombia's curator insight, March 4, 2013 4:48 PM

 Transmedia en colegias y bibliotecas

Rescooped by Ricardo De Leon from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling for Branding & Education


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Rescooped by Ricardo De Leon from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Los Storytellers | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

Rescooped by Ricardo De Leon from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Los Storytellers | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."


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