Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog. "Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity. I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.
That’s where “H2H” came from. The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people." This evolution has been guiding our society back into one that requires a more personal approach.
- Speaking Human Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others? Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.
- A Human Approach: Social Sensory Marketing The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.
- Customers are Fickle Humans Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world. Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.
- Becoming Better Storytellers Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories. We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."
TICbeat Desarrollo transmedia: del cine a la videoconsola (y viceversa) TICbeat Cinco de los 15 juegos transmedia que más ingresos generaron se basan en series de televisión, lo que indica que los tie-ins se están convirtiendo en un aspecto cada...
You ended the book with some speculations about the future of storytelling, including a discussion of the singularity as an emerging story about the “possible symbolic communities of the future.” 2014 will see the release of several new films and...
Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of resistance to change than I can recount.
Las crónicas de los periodistas de la Cadena SER, las declaraciones de los responsables políticos, el avance de las investigaciones, la solidaridad de los ciudadanos y el triunfo del PSOE en las elecciones del 14-M en este mapa interactivo.
La Cinemateca Distrital - Gerencia de Artes Audiovisuales del Instituto Distrital de las Artes - IDARTES promueve la creación de proyectos audiovisuales transmedia de producción o coproducción nacional a través de distintas plataformas.
Libros gratuitos sobre tecnologías para empresarios, educadores y público en general interesado en conocer el impacto de las nuevas tecnologías (RT @colombiadigital: Multimedia y transmedia: educación y construcción social. Descárgalo...