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Storytelling vs Corporate Speak

Storytelling vs Corporate Speak | Los Storytellers | Scoop.it
por @raulrj (Storytelling vs Corporate Speak http://t.co/t98nZCGg via @wordpressdotcom...)...
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Los Storytellers
Una perspectiva más de la comunicología (educomunicación+transmedia+storytelling)
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Presentación Proyecto Difusión 3.1 ST2011

Parte de la presentación "Modelo de difusión alternativo" para el gobierno de Quintana Roo.
Ricardo De Leon's insight:

Transmedia en planes de desarrollo social de gobierno

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Media Literacy

Media Literacy | Los Storytellers | Scoop.it
Previsualiza y descarga el podcast Media Literacy en iTunes. Lee descripciones de los episodios y las reseñas de los usuarios.
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Why Co-Creation Matters: An Interview with John Banks (Part Two)

Why Co-Creation Matters: An Interview with John Banks (Part Two) | Los Storytellers | Scoop.it
You’ve been studying co-creation in the games industry over an extended period of time. Can you describe some of the changes you’ve observed over this period?
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Tweet from @DejaVuSerieWeb

Tweet from @DejaVuSerieWeb | Los Storytellers | Scoop.it
RT @DejaVuSerieWeb: Déjà Vu ganó el premio a Mejor Serie Web de Ciencia Ficción/Fantasía en el @VanWebFest #VWF2014 http://t.co/e2T20j2CY2
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Transmedia Storytelling

Transmedia Storytelling | Los Storytellers | Scoop.it
"La palabra narrar viene del verbo latino narrare, que significa exponer, contar, relatar. Y se aproxima a lo que los antiguos griegos llamaban épikos- poema largo que cuenta una historia y sirve p...
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Cómo escribir una Biblia Transmedia

Traducción de Eduardo Prádanos a partir del documento original de Gary P Hayes. (Molt útil. Com escriure una bíblia Transmedia.
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Ok Why Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Five)

Ok Why Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Five) | Los Storytellers | Scoop.it
Throughout, you draw examples across a range of different media forms, including oral stories, literary texts, films, television shows, and drama, among others.
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Storytelling to Communicate Technical Information

Although it is not transmedia, a recent TED talk is a great example of how storytelling can be used to communicate a highly technical subject.
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | Los Storytellers | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


Via Giuseppe Mauriello, 'Uzzi' Usman Naeem
Ricardo De Leon's insight:

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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Diana Swan's curator insight, February 26, 1:43 AM

Am absolutely on side with this, communication is all about Human to Human, connecting in a meaningful way employing emotions to touch and make a person feel your input is key.  

It is the way we make people feel that will be remembered not what we said....

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2:07 AM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 6:19 PM

There is no BtoB or BtoC...

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Los Storytellers | Scoop.it

Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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El Greco en Toledo: artista multimedia

El Greco en Toledo: artista multimedia | Los Storytellers | Scoop.it
La ciudad acoge la más importante exposición montada nunca en torno al pintor.
Ricardo De Leon's insight:

Interesante punto de @fernandomarias al considerar la capacidad de El Greco como un artista "multimedia" de nuestros días. 

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Kids on YouTube: An Interview with Patricia Lange (Part One)

Kids on YouTube: An Interview with Patricia Lange (Part One) | Los Storytellers | Scoop.it
Not long after I launched this blog, I featured an interview with Mimi Ito and the graduate students from USC and Berkeley who worked with her on the Digital Youth Project.
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Comic Book Storytelling: 3 Scenes & the Ideas Behind Them

SUBSCRIBE: http://bit.ly/markcrilleySUBSCRIBE All 4 "Brody's Ghost" books at Amazon: http://bit.ly/BRODYSGHOSTbooks All 4 "Miki Falls" books at Amazon: http:...
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Desarrollo transmedia: del cine a la videoconsola (y viceversa) - TICbeat

Desarrollo transmedia: del cine a la videoconsola (y viceversa) - TICbeat | Los Storytellers | Scoop.it
TICbeat Desarrollo transmedia: del cine a la videoconsola (y viceversa) TICbeat Cinco de los 15 juegos transmedia que más ingresos generaron se basan en series de televisión, lo que indica que los tie-ins se están convirtiendo en un aspecto cada...
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#GSMb - So many questions... Storytelling by Montecarlo - YouTube

Si quieres tener un atlas preciso de la tierra transMedia, no te pierdas la segunda de las ponencias del II gamification spain meetup celebrado en Barcelona ... (So many questions...
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Aprender en la sociedad del conocimiento

Amores perros http://t.co/q2Mx54inhN De @mautolosa sobre aprendizaje, reconfiguraciones y conocimiento.
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transmedia

transmedia | Los Storytellers | Scoop.it
RT @roastbrief: Curso: Diseño de Proyectos Transmedia 16 y 17 de mayo Df http://t.co/VW6CsCNPmR http://t.co/HEtUisahmr
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TV Social, Transmedia y Nuevas Narrativas Audiovisuales | Escuela de Periodismo y Comunicación de Unidad Editorial

TV Social, Transmedia y Nuevas Narrativas Audiovisuales | Escuela de Periodismo y Comunicación de Unidad Editorial | Los Storytellers | Scoop.it
RT @elendearriba: Nuestro Curso Sup en #TVSocial #Transmedia y Nuevas Narrativas cerrará listas de inscritos el 30/4 http://t.co/rmKuh7S9Ko…;
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Who Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Six)

Who Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Six) | Los Storytellers | Scoop.it
You ended the book with some speculations about the future of storytelling, including a discussion of the singularity as an emerging story about the “possible symbolic communities of the future.” 2014 will see the release of several new films and...
Ricardo De Leon's insight:

Revelador!

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Moving From Data to Wisdom with Transmedia Storytelling

Moving From Data to Wisdom with Transmedia Storytelling | Los Storytellers | Scoop.it
Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of resistance to change than I can recount.
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Transmedia para guionistas: casos y ejemplos

Transmedia para guionistas: casos y ejemplos | Los Storytellers | Scoop.it
RT @TransSocialTV: Transmedia para guionistas: casos y ejemplos http://t.co/wOkI6CJFaM
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Cadena Ser. MAPA INTERACTIVO: Los sonidos del 11M

Cadena Ser. MAPA INTERACTIVO: Los sonidos del 11M | Los Storytellers | Scoop.it
Las crónicas de los periodistas de la Cadena SER, las declaraciones de los responsables políticos, el avance de las investigaciones, la solidaridad de los ciudadanos y el triunfo del PSOE en las elecciones del 14-M en este mapa interactivo.

Via Javier Guallar, Eva Dominguez
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Javier Guallar's curator insight, March 10, 5:33 PM

Cadena Ser. Mapa interactivo Los sonidos del 11M

Eva Dominguez's curator insight, March 12, 10:14 AM

Multimedia a partir de sonido. 11M. Cadena Ser.

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Beca Cinemateca de Creación de Narrativas Audiovisuales Transmedia

Beca Cinemateca de Creación de Narrativas Audiovisuales Transmedia | Los Storytellers | Scoop.it
La Cinemateca Distrital - Gerencia de Artes Audiovisuales del Instituto Distrital de las Artes - IDARTES promueve la creación de proyectos audiovisuales transmedia de producción o coproducción nacional a través de distintas plataformas.
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La Industrial Media. Cursos especializados para profesionales y apasionados del mundo audiovisual.

La Industrial Media. Cursos especializados para profesionales y apasionados del mundo audiovisual. | Los Storytellers | Scoop.it
Curso Transmedia - Storytelling con el profesor Eduardo Prádanos en La Industrial Media, la escuela audiovisual avanzada de Madrid. (¿Sabes cómo medir el #ROI de un proyecto #transmedia?
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Transmedia Characters, Story Design, and Concept Mapping

Transmedia Characters, Story Design, and Concept Mapping | Los Storytellers | Scoop.it
CmapTools was used to create a relationship map of the characters in James Lee Burke’s novel Jolie Blon’s Bounce. (Click image for larger view.) (Image: Peter von Stackelberg.
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Multimedia y transmedia: educación y construcción social

Multimedia y transmedia: educación y construcción social | Los Storytellers | Scoop.it
Libros gratuitos sobre tecnologías para empresarios, educadores y público en general interesado en conocer el impacto de las nuevas tecnologías (RT @colombiadigital: Multimedia y transmedia: educación y construcción social.
Descárgalo...
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