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Transmedia Storytelling May Become BC’s Goldmine - Techvibes.com

@seanlanglands "Transmedia storytelling may become BC’s goldmine" by @grayspective http://t.co/S5sboeji feauring #Okanagan's @VeriCorder...
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Los Storytellers
Una perspectiva más de la comunicología (educomunicación+transmedia+storytelling)
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Presentación Proyecto Difusión 3.1 ST2011

Parte de la presentación "Modelo de difusión alternativo" para el gobierno de Quintana Roo.
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Transmedia en planes de desarrollo social de gobierno

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Who Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Six)

Who Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Six) | Los Storytellers | Scoop.it
You ended the book with some speculations about the future of storytelling, including a discussion of the singularity as an emerging story about the “possible symbolic communities of the future.” 2014 will see the release of several new films and...
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Revelador!

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Moving From Data to Wisdom with Transmedia Storytelling

Moving From Data to Wisdom with Transmedia Storytelling | Los Storytellers | Scoop.it
Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of resistance to change than I can recount.
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Transmedia para guionistas: casos y ejemplos

Transmedia para guionistas: casos y ejemplos | Los Storytellers | Scoop.it
RT @TransSocialTV: Transmedia para guionistas: casos y ejemplos http://t.co/wOkI6CJFaM
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Cadena Ser. MAPA INTERACTIVO: Los sonidos del 11M

Cadena Ser. MAPA INTERACTIVO: Los sonidos del 11M | Los Storytellers | Scoop.it
Las crónicas de los periodistas de la Cadena SER, las declaraciones de los responsables políticos, el avance de las investigaciones, la solidaridad de los ciudadanos y el triunfo del PSOE en las elecciones del 14-M en este mapa interactivo.

Via Javier Guallar, Eva Dominguez
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Javier Guallar's curator insight, March 10, 2:33 PM

Cadena Ser. Mapa interactivo Los sonidos del 11M

Eva Dominguez's curator insight, March 12, 7:14 AM

Multimedia a partir de sonido. 11M. Cadena Ser.

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Beca Cinemateca de Creación de Narrativas Audiovisuales Transmedia

Beca Cinemateca de Creación de Narrativas Audiovisuales Transmedia | Los Storytellers | Scoop.it
La Cinemateca Distrital - Gerencia de Artes Audiovisuales del Instituto Distrital de las Artes - IDARTES promueve la creación de proyectos audiovisuales transmedia de producción o coproducción nacional a través de distintas plataformas.
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La Industrial Media. Cursos especializados para profesionales y apasionados del mundo audiovisual.

La Industrial Media. Cursos especializados para profesionales y apasionados del mundo audiovisual. | Los Storytellers | Scoop.it
Curso Transmedia - Storytelling con el profesor Eduardo Prádanos en La Industrial Media, la escuela audiovisual avanzada de Madrid. (¿Sabes cómo medir el #ROI de un proyecto #transmedia?
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Transmedia Characters, Story Design, and Concept Mapping

Transmedia Characters, Story Design, and Concept Mapping | Los Storytellers | Scoop.it
CmapTools was used to create a relationship map of the characters in James Lee Burke’s novel Jolie Blon’s Bounce. (Click image for larger view.) (Image: Peter von Stackelberg.
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Multimedia y transmedia: educación y construcción social

Multimedia y transmedia: educación y construcción social | Los Storytellers | Scoop.it
Libros gratuitos sobre tecnologías para empresarios, educadores y público en general interesado en conocer el impacto de las nuevas tecnologías (RT @colombiadigital: Multimedia y transmedia: educación y construcción social.
Descárgalo...
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Meetup Transmedia Madrid

Meetup Transmedia Madrid | Los Storytellers | Scoop.it
Un grupo para los amantes de la narración transmedia: creadores de universos narrativos que se manifiesten en diferentes plataformas (cineastas, escritores, dramaturgos, fotógrafos, diseñadores, desarrolladores); creativos y publicistas que quieren...
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Why Smart Devices Are Getting All Emotional On Us

Why Smart Devices Are Getting All Emotional On Us | Los Storytellers | Scoop.it
Paro, the Robot Seal in action. (Photo: itsybitsysteps)
Go to a Japanese nursing home and you might see elderly people hugging a fluffy white baby seal.
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Five free tools for creating interactive videos

Five free tools for creating interactive videos | Los Storytellers | Scoop.it
Interactive video widens the narrative possibilities of the digital audiovisual format. Its development is progressive and currently there is a wide range of professional technological solutions for creating them.

Via Eva Dominguez
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Eva Dominguez's curator insight, March 10, 6:05 AM

Five free tools for creating interactive videos

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Margot Bloomstein On Her Book 'Content Strategy At Work' | genConnect

Margot Bloomstein, Appropriate, Inc. brand and content strategist; author of Content Strategy at Work Be sure to subscribe for daily interviews and content w...

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Cómo escribir una Biblia Transmedia

Traducción de Eduardo Prádanos a partir del documento original de Gary P Hayes. (Molt útil. Com escriure una bíblia Transmedia.
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Ok Why Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Five)

Ok Why Do Humans Tell the Stories They Do: An Interview with Lily Alexander (Part Five) | Los Storytellers | Scoop.it
Throughout, you draw examples across a range of different media forms, including oral stories, literary texts, films, television shows, and drama, among others.
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Storytelling to Communicate Technical Information

Although it is not transmedia, a recent TED talk is a great example of how storytelling can be used to communicate a highly technical subject.
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | Los Storytellers | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


Via Giuseppe Mauriello, 'Uzzi' Usman Naeem
Ricardo De Leon's insight:

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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Diana Swan's curator insight, February 25, 10:43 PM

Am absolutely on side with this, communication is all about Human to Human, connecting in a meaningful way employing emotions to touch and make a person feel your input is key.  

It is the way we make people feel that will be remembered not what we said....

Lynn O'Connell for O'Connell Meier's curator insight, February 25, 11:07 PM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 3:19 PM

There is no BtoB or BtoC...

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Los Storytellers | Scoop.it

Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, March 19, 9:07 AM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 2:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 10:32 AM

Great transmedia projects!

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El Greco en Toledo: artista multimedia

El Greco en Toledo: artista multimedia | Los Storytellers | Scoop.it
La ciudad acoge la más importante exposición montada nunca en torno al pintor.
Ricardo De Leon's insight:

Interesante punto de @fernandomarias al considerar la capacidad de El Greco como un artista "multimedia" de nuestros días. 

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Kids on YouTube: An Interview with Patricia Lange (Part One)

Kids on YouTube: An Interview with Patricia Lange (Part One) | Los Storytellers | Scoop.it
Not long after I launched this blog, I featured an interview with Mimi Ito and the graduate students from USC and Berkeley who worked with her on the Digital Youth Project.
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Comic Book Storytelling: 3 Scenes & the Ideas Behind Them

SUBSCRIBE: http://bit.ly/markcrilleySUBSCRIBE All 4 "Brody's Ghost" books at Amazon: http://bit.ly/BRODYSGHOSTbooks All 4 "Miki Falls" books at Amazon: http:...
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¿Qué es Transmedia?: Entrevista a María Vega

¿Qué es Transmedia?: Entrevista a María Vega | Los Storytellers | Scoop.it
María Vega   Experta en Desarrollo de Contenidos Transmedia El Transmedia se viene desarrollando desde hace muchos años; no obstante, en general tras este término subyace aún una gran perplejidad, ...
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We're All Storytellers

"We all love stories. We're born for them," says filmmaker Andrew Stanton ("Finding Nemo," "Toy Story," "WALL-E") in this video that celebrates everyone who'...
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Transmedia: Nuevas narrativas | UOC Meet

Transmedia: Nuevas narrativas | UOC Meet | Los Storytellers | Scoop.it

Hoy a las 19 conferencia sobre Transmedia: Nuevas narrativas de la última edición de la UOCMeet. Más info y streaming http://t.co/69dDJFxoBy

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En el SXSW 2014 Wrap-Up: Day 2

En el SXSW 2014 Wrap-Up: Day 2 | Los Storytellers | Scoop.it
Kristina Halvorson’s session at SXSW was titled “Go Home Marketing, You Are Drunk!” (Photo: Hanns-Peter Nagel Mind-blowing Thought of the Day: Remember the “Oreo” moment at last year’s Superbowl?
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How To Be A Storyteller

Last video - Secret Santa: http://www.youtube.com/watch?v=6-xKPQy3iy4 Twitter: http://twitter.com/thatalexday.
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