Los archivos secretos de El Estratega
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7 Content Writing Secrets Every Blogger Should Know

7 Content Writing Secrets Every Blogger Should Know | Los archivos secretos de El Estratega | Scoop.it

Ever have this happen?You’re sitting at your desk, you’ve just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think to yourself…“This is a winner.”Then, you sit back and wait for your readers response.Several hours later you return to your post anticipating favorable likes, re-tweets, and shares.“WHAT!”“No re-tweets, likes, or shares!”...Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls.Are you missing any of the following content writing secrets?...


Via Jeff Domansky
Victor Alejandro Polanco Frías's insight:

Convierte tu blog en una verdadera máquina persuasiva...

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Jeff Domansky's curator insight, June 14, 2013 2:51 PM

These seven tips will be useful for bloggers new and old.

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El entrenamiento de los reyes, los príncipes y los líderes.

Entrevista realizada, el martes 21 de febrero, a Víctor Polanco, Director General de El Estratega www.vpelestratega.com , con el tema: "Entrenamiento par
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Empoderamiento de las Mujeres parte 5. Karyna Polanco México

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Empoderamiento de las Mujeres parte 3. Víctor Polanco México

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Empoderamiento de las Mujeres parte 3
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Empoderamiento de las mujeres 1 Víctor Polanco México

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Empoderamiento de la mujer 1
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El Estratega. Comunicación Estratégica y Ética México y Latinoamérica

El Estratega. Comunicación Estratégica y Ética México y Latinoamérica | Los archivos secretos de El Estratega | Scoop.it
Comunicación Estratégica y Ética. Conferencias, talleres y entrenamientos personalizados en oratoria, vocería, motivación y ética en las organizaciones.
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Personal Branding for Archaeologists, Part V: Blogging your way to Infamy

Personal Branding for Archaeologists, Part V: Blogging your way to Infamy | Los archivos secretos de El Estratega | Scoop.it
Blogging is one of the most important things any cultural resource management archaeologist can do to connect with the public and other professionals.
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El Candidato es el Mensaje. Por Víctor Alejandro Polanco Frías

Scribd is the world's largest social reading and publishing site.
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How To Increase Blog Traffic In 5 Easy Steps

How To Increase Blog Traffic In 5 Easy Steps | Los archivos secretos de El Estratega | Scoop.it

Practical blogging tips...Do you want to learn how to increase blog traffic? It’s easy—use these five simple steps each month to grow your blog to new heights.Recommended reading for all bloggers...


Via Jeff Domansky
Victor Alejandro Polanco Frías's insight:

Tips para mis amigos blogeros

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Jeff Domansky's curator insight, June 14, 2013 2:55 PM

Practical blogging tips you can put to use easily.

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Personalized branding - RDH

Personalized branding - RDH | Los archivos secretos de El Estratega | Scoop.it
Personalized branding RDH Whether you are seeking an edge in a competitive job market or would like to establish yourself more securely into your existing place of employment, ladies and gentlemen, let me introduce you to the concept of personal...
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Content marketing strategy: content formats in the new buyer journey

Content marketing strategy: content formats in the new buyer journey | Los archivos secretos de El Estratega | Scoop.it

An in-depth overview of the changed buyer journey and how it fits with a content marketing strategy, content formats and buyer personas.... How the customer journey has changed and how content and social are involved We know the customer journey has changed. It includes more touchpoints via different channels than before or in many cases more contact moments via a limited number of touchpoints. The idea of touchpoints originated in the CRM world and is now used by many large organizations. You can read a bit more about it here and view some typical graphical representations here. There are also tools to map the different touchpoints and customer experiences buyer personas have across their buyer journey. So, the customer journey has changed. It has also become more ‘social’ in the sense that people use social mechanisms and networks than before. In B2B marketing most searches for content in the buying journey start on search engines. But, as lots and lots of research (ITSMA, BuyerSphere, etc.) and actual customer interviews by smart B2B marketers such as Kristin Zhivago have shown, many B2B buyers now use social, look more for content during their journey (hence the importance of content marketing) and are what we like to call “empowered”....


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Jeff Domansky's curator insight, May 3, 2013 4:04 PM

Content marketing Has a critical role to play in the "buying journey" of new consumers.

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Eight Networking Skills to Improve Your Sales

Eight Networking Skills to Improve Your Sales | Los archivos secretos de El Estratega | Scoop.it

Growing revenue is critical to all organizations. Yet finding new markets, new buying points or new needs in existing clients is increasingly difficult. That is why organizations desperately need all employees, not just salespeople, to be able to effectively uncover new opportunities.


Via paulgreen
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Para organizar nuestro trabajo de red...

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paulgreen's curator insight, May 1, 2013 3:39 PM

Whilst you should not be in "direct sales" mode at a networking event until you have started to undertand the attendees, this article covers some very pertinent points.

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Cesar Kuriyama: One second every day | Video on TED.com

There are so many tiny, beautiful, funny, tragic moments in your life -- how are you going to remember them all? Director Cesar Kuriyama shoots one second of video every day as part of an ongoing project to collect all the special bits of his life.

Via Kathy Hansen
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Una mirada que se entretiene en la belleza, es una mirada poderosa...

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Be Visual. Be Social.

Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.


Via Sylvain Leroux
Victor Alejandro Polanco Frías's insight:

Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son???

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Glow Images Colombia's curator insight, March 22, 2013 2:24 PM

 capitalizando las imagenes en una estrategia de redes sociales 

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Empoderamiento de las Mujeres parte 6. Beatriz Gallardo México

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Empoderamiento de las Mujeres parte 4. Monse Apolo Ecuador

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Empoderamiento de las Mujeres parte 2.  Víctor Polanco México

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El Estratega, tributo a nuestros amigos en 2016

Actividad de Víctor y Karyna Polanco, socios fundadores de El Estratega, en 2016. www.vpelestratega.com Gracias a todos nuestros amigos, socios estratégico
Victor Alejandro Polanco Frías's insight:
Gracias!!! Por compartir este año con nosotros. En 2017 tenemos nuevas aventuras por vivir...
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Tramar el Cambio

Tramar el Cambio | Los archivos secretos de El Estratega | Scoop.it
Cuenta la leyenda que los antiguos tejedores de alfombras del enigmático Oriente solían tramar imperfecciones en los ensortijados patrones de sus diseños. Situación que no tendría nada de particula...
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#hR #RRHH Creating A Culture Of #Engagement | M...

#hR #RRHH Creating A Culture Of #Engagement | M... | Los archivos secretos de El Estratega | Scoop.it
“Engagement comes from leaders. People look to leadership to set the tone and expectations,” says Sangeeta Agrawal, a Gallup consultant.
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7 Content Writing Secrets Every Blogger Should Know

7 Content Writing Secrets Every Blogger Should Know | Los archivos secretos de El Estratega | Scoop.it

Ever have this happen?You’re sitting at your desk, you’ve just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think to yourself…“This is a winner.”Then, you sit back and wait for your readers response.Several hours later you return to your post anticipating favorable likes, re-tweets, and shares.“WHAT!”“No re-tweets, likes, or shares!”...Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls.Are you missing any of the following content writing secrets?...


Via Jeff Domansky
Victor Alejandro Polanco Frías's insight:

Convierte tu blog en una verdadera máquina persuasiva...

more...
Jeff Domansky's curator insight, June 14, 2013 2:51 PM

These seven tips will be useful for bloggers new and old.

Rescooped by Victor Alejandro Polanco Frías from Public Relations & Social Marketing Insight
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3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community | Los archivos secretos de El Estratega | Scoop.it

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps?

 

For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….


Via Jeff Domansky
Victor Alejandro Polanco Frías's insight:

Mejora tu posicionamiento...!

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Jeff Domansky's curator insight, June 6, 2013 1:24 PM

Guess what content marketing strategies work best? This chart says it all. This an excellent SEO blueprint.

John S. Bell's curator insight, June 6, 2013 3:15 PM

Learn from this post to help your sites grow.

Keith Meyer's curator insight, June 6, 2013 6:14 PM

Interesting read for those wishing to stay on top of SEO on Google.

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Eight Networking Skills to Improve Your Sales

Eight Networking Skills to Improve Your Sales | Los archivos secretos de El Estratega | Scoop.it

Growing revenue is critical to all organizations. Yet finding new markets, new buying points or new needs in existing clients is increasingly difficult. That is why organizations desperately need all employees, not just salespeople, to be able to effectively uncover new opportunities.


Via paulgreen, Victor Alejandro Polanco Frías
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paulgreen's curator insight, May 1, 2013 3:39 PM

Whilst you should not be in "direct sales" mode at a networking event until you have started to undertand the attendees, this article covers some very pertinent points.

Victor Alejandro Polanco Frías's curator insight, May 2, 2013 10:54 AM

Para organizar nuestro trabajo de red...

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How to Become an Excellent Networker

How to Become an Excellent Networker | Los archivos secretos de El Estratega | Scoop.it

1. Always think about the other person, not personal gain. Most people are concerned with their own personal gain and you'll quickly stand out. Albert Einstein once said, "Strive not to be a person of success, but a person of value."

 

2. Build a network around an idea that people believe in. They have to believe strongly enough to build trust, a foundation and a core value system. This makes it more powerful because everyone participates based on their shared mission.

 

3. Maximize access. By connecting others to access, you're providing value-added service. Access is everything. And you can then surround yourself with people that want to work with you.

 

 


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paulgreen's curator insight, April 30, 2013 9:14 AM

The 6 other points are worthwhile reading.

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Los archivos secretos de El Estratega | Scoop.it

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

 

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.


Via Gregg Morris, Glow Images Colombia
Victor Alejandro Polanco Frías's insight:

Aquí una de las aplicaciones de los estudios de J. Campbell sobre el monomito del héroe. Ideal para escribir historias, y también para entenderlas. Dime teseo despues de matar al hijo de minos, cuál es el maravilloso regalo que conseguirás... ;)

 

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John Jantsch's curator insight, March 17, 2013 1:34 PM

Love Joseph Campbell's writings

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How To Stay Sane: The Art of Revising Your Inner Storytelling

How To Stay Sane: The Art of Revising Your Inner Storytelling | Los archivos secretos de El Estratega | Scoop.it

"Our stories give shape to our inchoate, disparate, fleeting impressions of everyday life."



Via Kathy Hansen
Victor Alejandro Polanco Frías's insight:

En El Estratega conocemos la importancia de la forma en como cuentas tus historias, estamos esperándote para hacer que tus narraciones sean fascinantes, cautivadoras y, sobre todo, plenas de significado y posibilidades. ¿Quieres cambiar la historia de tu vida? Escríbenos... Ni te imaginas las fantásticas aventuras que compartiremos...

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Kathy Hansen's curator insight, February 10, 2013 4:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] We are primed to use stories. Part of our survival as a species depended upon listening to the stories of our tribal elders as they shared parables and passed down their experience and the wisdom of those who went before. As we get older it is our short-term memory that fades rather than our long-term memory. Perhaps we have evolved like this so that we are able to tell the younger generation about the stories and experiences that have formed us which may be important to subsequent generations if they are to thrive.