Outbrain tightens rules on overly commercial content marketing MuMbrella Australian brands, across different industries, are shifting their digital focus to content marketing, in the shape of content hubs, native articles and custom videos.
Tech clusters are springing up all over London as international heavyweights including Google, Groupon and Facebook expand and scores of startups try to establish themselves.
Three weeks ago Spanish telecoms group Telefónica, which owns O2, chose Regent Street, central London, as the headquarters of its new global digital business. Telefónica Digital will take the fourth and fifth floors, totalling 51,000 sq ft, in the Crown Estate's Quadrant 3 development near Piccadilly Circus, which also contains a Whole Foods store and two restored 1930s Art Deco restaurants.
Matthew Key, chief executive of Telefónica Digital, said: "London is undoubtedly at the forefront of the current digital revolution and was a natural choice for us to establish our new headquarters in.
"London is arguably the biggest hub for technology startups outside Silicon Valley and a global centre for the media and advertising industries. It attracts the best talent and, for an international business such as ours, acts as a unique bridge between Europe and the Americas."
While overall demand for office space in central London fell by 27% last year, take-up from IT and telecoms firms more than doubled between 2010 and 2011, according to a report called Silicon London by property consultancy Knight Frank.
Land Securities Group, the London-based commercial property developer, has bought Australian rival Lend Lease’s 30 per cent stake in the Bluewater shopping centre and 110 acres of land for £696m ($1.2bn). The sale of Bluewater – built on the site of
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Irish Independent JP Morgan to quadruple its European real estate holding Irish Independent Kennedy Wilson has been one of the biggest buyers of commercial property in Ireland since the crash but speaking at a conference in London, Ms D'Silva said...
The University of New South Wales (UNSW) and the iBridge NetworkSM, an initiative of the Ewing Marion Kauffman Foundation, have announced a new collaboration to promote the university's intellectual property to entrepreneurs around the world free...
The historic West End neighborhood supplanted Hong Kong to take the title. London's West End neighborhood has some new bragging rights, of sorts. It's the most expensive place for office real estate in the world.
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