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5 Essential Local SEO Tips, According To David Mihm

5 Essential Local SEO Tips, According To David Mihm | Lokale Suche News | Scoop.it

‘According to…’ is back! After a brief hiatus due to the 2012 London Olympics and SES San Francisco, my favorite blog series returns! In case you forgot, ‘According to…’ is a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month.

 

 

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Lokale Suche News
Lokale Suchmaschinenoptimierung, Gogle Places Optimierung, SEO für Google Maps & der lokale Suchmarkt
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Google+ Local Eintrag optimieren – Die ersten drei Schritte…!

Google+ Local Eintrag optimieren – Die ersten drei Schritte…! | Lokale Suche News | Scoop.it

Da ich in den letzten Wochen ziemlich eingespannt war, kam ich leider nicht dazu so häufig zu bloggen, wie ich es gerne getan hätte. Um mich nun wieder ein wenig “warm zu schreiben”, möchte ich heute mal für lokale Unternehmen 3 Tipps für den Google+ Local Eintrag loswerden, die wirklich ganz einfach in Eigenregie umzusetzen sind.

 

 

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“Geschäfte in der Nähe” – Lokale Google Produktsuche

“Geschäfte in der Nähe” – Lokale Google Produktsuche | Lokale Suche News | Scoop.it

Ich habe mir nach längerem mal wieder angeschaut, wie weit die Lokalisierung der Google SERPs bei generischen Suchbegriffen ohne Standort-Modifikator fortgeschritten ist, bzw. welche interessanten Entwicklungen sich in diesem Bereich abzeichnen.

 

 

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Does Google Hate Small Businesses?

Does Google Hate Small Businesses? | Lokale Suche News | Scoop.it
Learn some of the ways Google has made life harder -- and sometimes, easier -- for SMB marketers.
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Google Acquires Incentive Targeting For Coupon Programs

Google Acquires Incentive Targeting For Coupon Programs | Lokale Suche News | Scoop.it
Mike Dudas of Google just tweeted that Google has acquired Incentive Targeting to power highly targeted manufacturer and private label coupon programs.
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A List Of Local Citation Websites That Doesn't Suck

A List Of Local Citation Websites That Doesn't Suck | Lokale Suche News | Scoop.it
A list of 100 local citation websites, and an invaluable tutorial that will teach you how to find an infinite number of citation resources for your niche.
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Von einem “Pony”, das keine Werbung mag & einem Google Update, das keines war…

Von einem “Pony”, das keine Werbung mag & einem Google Update, das keines war… | Lokale Suche News | Scoop.it

Waren die Verlierer des vermeintlichen Google “Pony” Updates möglicherweise verspätete “Panda” Opfer? Werden “Penguin” & Co. bald gar zu einer ständigen Begleiterscheinung?

 

 

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How to run Local SEO like a PRO?

How to run Local SEO like a PRO? | Lokale Suche News | Scoop.it

Have you ever asked yourselves how SEO professionals run their Local SEO campaigns? Do you think they are doing some kind of magic for reaching Google’s Top Positions?

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Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online

Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online | Lokale Suche News | Scoop.it
Any business intent on marketing online can benefit from SEO, make a small investment go far, and send locals to their website.
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Glocal, Local Video News Aggregator, Launches Out Of Beta With A Bang

Glocal, Local Video News Aggregator, Launches Out Of Beta With A Bang | Lokale Suche News | Scoop.it
The revolution has already begun.

Television video content, notably news and live TV, are no longer relegated exclusively to the TV screen, and a new startup called Glocal is doing its part by being a hub for local news videos.
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A Letter to Google's Local Team: Can You Give a Brand a Break?

A Letter to Google's Local Team: Can You Give a Brand a Break? | Lokale Suche News | Scoop.it
Search engines need to catch up with how consumers shop and source information.
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Google: Jede 3. Suche ist eine Lokale Suchanfrage

Google: Jede 3. Suche ist eine Lokale Suchanfrage | Lokale Suche News | Scoop.it

Googler Ed Parsons, Spezialist für räumlich-geographische Darstellung, hat sich nun auf der vergangenen Google PinPoint London 2012 (Higlights im Video) zur Anzahl lokaler Suchanfragen auf Google geäußert.

 

 

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Memo to Google: Solve the Local Data Problem With Local Data | Street Fight

Memo to Google: Solve the Local Data Problem With Local Data | Street Fight | Lokale Suche News | Scoop.it
I think we can now state definitively that the big upsurge in claimed listings that might have occurred as a result of Google’s choice to embed local listings within its social network, a little over five months ago, will not happen on its own.
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Lokales Online Marketing: Citation-Studie Teil 2

Lokales Online Marketing: Citation-Studie Teil 2 | Lokale Suche News | Scoop.it
Firmeneinträge in digitalen Branchenverzeichnissen stellen einen wichtigen Rankingfaktor für die lokale Suchmaschinenoptimierung dar.
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Google Knowledge Graph in der lokalen Suche

Google Knowledge Graph in der lokalen Suche | Lokale Suche News | Scoop.it

Google hat in den vergangenen Tagen den Google Knowledge Graph nun auch in Deutschland auf Google.de eingeführt. Im Zuge dessen bietet Google nunmehr ein Vielzahl neuer Suchoptionen, die die Recherche zu bestimmten Themen erleichtern.

 

 

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Having Issues with Your G+Local Social Merge? My Advice: Don't

Having Issues with Your G+Local Social Merge? My Advice: Don't | Lokale Suche News | Scoop.it
Googler Jade has posted a tip at the Google for Business forums with resources for solving the issues that might crop up if you are doing a merge (hat tip to...
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5 Areas That Demonstrate The Growing Potential Of Local Search

5 Areas That Demonstrate The Growing Potential Of Local Search | Lokale Suche News | Scoop.it
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them.
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Local SEO for Multiple Locations (Q&A) #SEOLab

Local SEO for Multiple Locations (Q&A) #SEOLab | Lokale Suche News | Scoop.it

I recently received this question from an SEOLab reader and I think it’s worth addressing publicly.

 

 

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How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan

How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan | Lokale Suche News | Scoop.it
Mark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.
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Erfolgreich Marketing im Internet betreiben – Die Schreinerei Niebler im Interview

Erfolgreich Marketing im Internet betreiben – Die Schreinerei Niebler im Interview | Lokale Suche News | Scoop.it

Mindestens 2 mal pro Woche schreiben wir im Winlocal-Blog über das Thema “Marketing im Internet” und versuchen, diesen unübersichtlichen Themenkomplex in all seinen Facetten für Kleinunternehmer etwas greifbarer zu machen.

 

 

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5 Important Trends Affecting The Local, Social & Mobile Industry

5 Important Trends Affecting The Local, Social & Mobile Industry | Lokale Suche News | Scoop.it

On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been put on. As a UK-based local SEO, I am envious of the plethora of local and social events that run regularly in the US; sadly, I don’t get across to many of them. So, it’s great to see an event of this caliber thriving in the UK, and even better to see the array of talented speakers and panelists who attended from the UK, Canada & US.

 

 

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Has your business dropped off the (Apple) Map?

Has your business dropped off the (Apple) Map? | Lokale Suche News | Scoop.it
Is your business listed on Apple Maps?...
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The Importance of SEO – Highlights from SearchLove

The Importance of SEO – Highlights from SearchLove | Lokale Suche News | Scoop.it

At SearchLove in London last month, David Mihm gave a detailed presentation about local SEO, how it has changed and its importance as we head into 2013.

 

 

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5 Local Blogging Ideas to Supercharge Your Local Marketing

5 Local Blogging Ideas to Supercharge Your Local Marketing | Lokale Suche News | Scoop.it
Driven by mobile, search and marketing are going local and hyperlocal again. Here are 5 local blogging angles you can use to help insert yourself in your local market.
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( Solved ) Google New Layout – Search Location Setting – Issue

( Solved ) Google New Layout – Search Location Setting – Issue | Lokale Suche News | Scoop.it

( Solved ) Google New Layout – Search Location Setting – Issue

In the last few days many Internet users from United States have reported having issues with the new Google Layout when trying to change the Search Location.

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Interview mit Sebastian Socha – SEO.at

Interview mit Sebastian Socha – SEO.at | Lokale Suche News | Scoop.it

Malte Koj hat bei klick-it.de ein Interview mit Sebastian Socha veröffentlicht, der für die WinLocal GmbH an KennstDuEinen.de arbeitet und zudem ein erfolgreiches Blog zum Thema lokale Suche betreibt.

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