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Da ich in den letzten Wochen ziemlich eingespannt war, kam ich leider nicht dazu so häufig zu bloggen, wie ich es gerne getan hätte. Um mich nun wieder ein wenig “warm zu schreiben”, möchte ich heute mal für lokale Unternehmen 3 Tipps für den Google+ Local Eintrag loswerden, die wirklich ganz einfach in Eigenregie umzusetzen sind.
Ich habe mir nach längerem mal wieder angeschaut, wie weit die Lokalisierung der Google SERPs bei generischen Suchbegriffen ohne Standort-Modifikator fortgeschritten ist, bzw. welche interessanten Entwicklungen sich in diesem Bereich abzeichnen.
Learn some of the ways Google has made life harder -- and sometimes, easier -- for SMB marketers.
Mike Dudas of Google just tweeted that Google has acquired Incentive Targeting to power highly targeted manufacturer and private label coupon programs.
A list of 100 local citation websites, and an invaluable tutorial that will teach you how to find an infinite number of citation resources for your niche.
Waren die Verlierer des vermeintlichen Google “Pony” Updates möglicherweise verspätete “Panda” Opfer? Werden “Penguin” & Co. bald gar zu einer ständigen Begleiterscheinung?
Have you ever asked yourselves how SEO professionals run their Local SEO campaigns? Do you think they are doing some kind of magic for reaching Google’s Top Positions?
Any business intent on marketing online can benefit from SEO, make a small investment go far, and send locals to their website.
The revolution has already begun. Television video content, notably news and live TV, are no longer relegated exclusively to the TV screen, and a new startup called Glocal is doing its part by being a hub for local news videos.
Search engines need to catch up with how consumers shop and source information.
Googler Ed Parsons, Spezialist für räumlich-geographische Darstellung, hat sich nun auf der vergangenen Google PinPoint London 2012 (Higlights im Video) zur Anzahl lokaler Suchanfragen auf Google geäußert.
I think we can now state definitively that the big upsurge in claimed listings that might have occurred as a result of Google’s choice to embed local listings within its social network, a little over five months ago, will not happen on its own.
Firmeneinträge in digitalen Branchenverzeichnissen stellen einen wichtigen Rankingfaktor für die lokale Suchmaschinenoptimierung dar.
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Google hat in den vergangenen Tagen den Google Knowledge Graph nun auch in Deutschland auf Google.de eingeführt. Im Zuge dessen bietet Google nunmehr ein Vielzahl neuer Suchoptionen, die die Recherche zu bestimmten Themen erleichtern.
Googler Jade has posted a tip at the Google for Business forums with resources for solving the issues that might crop up if you are doing a merge (hat tip to...
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them.
I recently received this question from an SEOLab reader and I think it’s worth addressing publicly.
Mark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.
Mindestens 2 mal pro Woche schreiben wir im Winlocal-Blog über das Thema “Marketing im Internet” und versuchen, diesen unübersichtlichen Themenkomplex in all seinen Facetten für Kleinunternehmer etwas greifbarer zu machen.
On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been put on. As a UK-based local SEO, I am envious of the plethora of local and social events that run regularly in the US; sadly, I don’t get across to many of them. So, it’s great to see an event of this caliber thriving in the UK, and even better to see the array of talented speakers and panelists who attended from the UK, Canada & US.
Is your business listed on Apple Maps?...
At SearchLove in London last month, David Mihm gave a detailed presentation about local SEO, how it has changed and its importance as we head into 2013.
Driven by mobile, search and marketing are going local and hyperlocal again. Here are 5 local blogging angles you can use to help insert yourself in your local market.
( Solved ) Google New Layout – Search Location Setting – Issue In the last few days many Internet users from United States have reported having issues with the new Google Layout when trying to change the Search Location.
Malte Koj hat bei klick-it.de ein Interview mit Sebastian Socha veröffentlicht, der für die WinLocal GmbH an KennstDuEinen.de arbeitet und zudem ein erfolgreiches Blog zum Thema lokale Suche betreibt.
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