Sebastian Socha shared some interesting images of heat maps for a few different local search result pages. He uses Attention Wizzard for the purposes of the study. It is conducted on Google.de and all the keywords used are in German.
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Advertisers expect similar or greater ROI from local ad efforts compared to national campaigns...
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Europäische Kartendienste werfen dem Bundesamt für Kartographie vor, wertvolle Daten zu Dumpingpreisen an Google zu verramschen. Dem Steuerzahler entständen Hunderte Millionen Euro Schaden.
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Google hat nun auch in deutschen Suchergebnisseiten mit der gesonderten Daastellung von Google-Plus-Unternehmensseiten begonnen.
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When Google announced that business owners could create a Google+ business page for their company, it was the first sign that change was underway. Google+ business pages will be replacing Google Places.
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Bei Suchanfragen mit möglichem lokalem Hintergrund, die gleichzeitig brandorientiert oder generisch sind, werden neben der Anzeige einer Karte mit Standorten – sowie neuerdings offenbar der Google+ Page – auch die Sitelinks der Hauptseite entsprechend dem eigenen Standort angepasst.
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Peter Faulkner was told he had to engage with social media to promote his company – but the results weren’t what he expected.
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By learning the four functions of local link building, as well as eight tactics for executing a local linkbuilding strategy, you'll be armed with a solid method of sourcing relevant links by doing good things for your community.
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"Besonders lokale KMUs profitieren von der steigenden Verbreitung von Smartphones. 82 % der Nutzer suchen nach lokalen Informationen und 80 % werden danach aktiv, indem sie etwas kaufen oder mit dem Unternehmen Kontakt aufnehmen. 28 % nutzen die lokale Suche mindestens einmal wöchentlich."
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We (the GetListed.org faculty) recently completed our first Local University north of the border, May 1st in Edmonton, thanks to the awesome efforts of Darren Shaw to get a room full of 150 business owners to the event. As part of the preparation for that event, it was necessary to create a Canadian version of my Local Search Ecosystem graphic that seems to be so popular here in the U.S.
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Kennen Sie die TV-Show ‘Die witzigsten Werbespots der Welt’? Die populäre Sendung aus dem Vorabend-Programm besteht einzig und allein aus einer Ansammlung von lustigen Werbeclips. Die Zuschauer lieben die innovativen und amüsanten Ideen, mit denen in Spots Produkte und Marken beworben werden – und das sogar so sehr, dass sie sich freiwillig 1,5 Stunden lang Webung anschauen – unterbrochen nur von….Werbung . Humor im Marketing wirkt also und verbessert zudem das Bild der Marke bei den Konsumenten.
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Today I’m noticing a lot of local queries return very few organic search results. The Google Places results are still 7, but the organic results are 2 or 3 in the majority of the cases:
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Do keywords in these fields help ranking at all any more? Does Google even look at the, now invisible, more details section? Can you get penalized for over-optimizing these 2 sections?
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To address this concern, the Places API now offers explicit support for adding events, which are associated with a specific place, such as a concert venue, and have a fixed lifetime.
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Eric Goldman of te Technology & Marketing Law reports out a recent Missouri Supreme Court ruling that upheld a jury award of $150,00 against an ex-partner...
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There have always been lots of Google Places review problems, but lately they have gotten MUCH worse. Below is a story that recently broke, which I’m going to use to point out how badly broken the whole Google Places review system is, on numerous levels AND I’m going to attempt to illustrate a deeper problem that I think COULD be at the core of some of the lost reviews – a ClusterF*.
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Ich bin gerade mit meinem Team über ein paar Google Suchergebnisseiten gestolpert, die für Brand-Suchanfragen ausgeliefert werden.
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Neues Jahr… neue Heatmap. Wie bereits in den vergangenen Jahren, möchte ich auch heuer mal wieder ein paar aktuelle Heatmaps der Google Suchergebnisseiten im Rahmen von lokalen Suchanfragen vorstellen.
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Google has announced in the forums that they will update the Guideline to explicitly ban the use of PO Boxes in both line 1 and 2 of the address...
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Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
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David Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus.
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I am moving my company in about a month and a half about 5 minutes down the road to a larger space. It is going to be a pain to move but we have no choice...
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In dem heutigen Beitrag dreht sich alles um Bewertungen auf Google Places und wie man erkennen kann, ob diese (mit zu viel guter Absicht, bzw. mit böser Absicht) gefälscht wurden.
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A new type of fraud might be crawling around Google Places threatening businesses’ presence on the platform. I encountered an intriguing thread over on the Google Webmaster Central forum. The author says the following:
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Local Search is undeniably an important criteria to take into account for any SEO strategy. The ultimate SEO chick Lisa Myers looked at the international impact Google Places had on many businesses.
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