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Brand New: Moustache Makeover

Brand New: Moustache Makeover | Logo | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Pinterest logotype

Pinterest logotype | Logo | Scoop.it
Logotype for Pinterest (☞ @gabbycosco: Check out the making of the Pinterest logo and brand on @Behance :: http://t.co/lVvZtcuP #logo #inspiration...)...
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Famous Logos And The Cost Of Designing Them - DesignTAXI.com

Famous Logos And The Cost Of Designing Them - DesignTAXI.com | Logo | Scoop.it
Famous Logos And The Cost Of Designing Them - DesignTAXI.com...
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Chromeography

In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or...
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How A Student Designed The Recycling Logo, And Got A Measly $2,500

How A Student Designed The Recycling Logo, And Got A Measly $2,500 | Logo | Scoop.it
In 1970, Gary Anderson was a 23-year-old college student at the University of Southern California, when a Chicago container company held a design contest to raise awareness about the environment.
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1980s horror movie poster logos and typography.

1980s horror movie poster logos and typography. | Logo | Scoop.it
A collection of 25 logos from 1980s horror movie posters. Lettering and typography that's hardly ever seen on today's posters.
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Logo Design - Circuits in Logos

Logo Design - Circuits in Logos | Logo | Scoop.it
Check out great examples of logos with circuits, showing how talented designers have effectively incorporated circuits in logos.
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Kellogg's updates his logo

Kellogg's updates his logo | Logo | Scoop.it

FRIDAY, JUNE 1, 2012

 

According to company legend, the founder of the the Kellogg Company, William Keith Kellogg, initially signed each Corn Flakes package personally, to show that it was a genuine Kellogg product. A touched up version of his signature eventually became the company logo. Now, the company has started introducing an updated version of the wellknown signature, created with Interbrand.

This is not the first time Kellogg's changes its logo. The Kellogg's signature we recognize started becoming standardized in the late 1910s and 1920s. After that, it has gone through occasional minor changes. The version used until now was introduced in the 1970s.

 

However, this latest change is greater than any of the previous updates. Some of the thicker parts of the signature have been made somewhat smoother. The most noticable change is that all letters, except the K, are now joined together. The imaginary person who wrote the previous signatures always "lifted his pencil" between the second L and the O and between the two Gs. The trademark K has changed the least, with the most noticeable alteration being that the stem is now connected to the rest of the letter.

 

The change will probably go by largely unnoticed by almost all Kellogg's costumers. Most people would probably have to be told the logo had changed in order to notice it. And that is somewhat intentional, as the update is part of a marketing push that is said to refresh the brand "in ways consumers will continue to relate to".

 

--- Comment Designink.nl ---

 

See also earlier scoop (May 18);

http://www.scoop.it/t/corporate-identity/p/1802661556/refreshed-verbal-and-visual-identity-for-kellogg-s-by-interbrand

 


Via Niels Biersteker
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FEDEX Logo – The Evolution | Logo Design Blog >> Logo Designer and Consumer Resource Portal

FEDEX Logo – The Evolution | Logo Design Blog >> Logo Designer and Consumer Resource Portal | Logo | Scoop.it
FedEx is a name of trust and reliability. It delivers satisfaction to its clients.
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Logotype

Logotype | Logo | Scoop.it
Logotype and brand design...
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Ring Around the Polish, a Pocket Full of …

Ring Around the Polish, a Pocket Full of … | Logo | Scoop.it
Logotype Ring Around the Polish, a Pocket Full of … - http://www.underconsideration.com/brandne... 2 hours ago from Brand New - Comment - Like...
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Appex 2nd proposal

Appex 2nd proposal | Logo | Scoop.it
Logotype
Appex 2nd proposal - http://logopond.com/gallery...
7 hours ago
from Logopond - Identity...
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Jay-Z Explains Brooklyn Nets Logo Design

Jay-Z Explains Brooklyn Nets Logo Design | Logo | Scoop.it
The Brooklyn Nets unveiled their new logo for the 2012-13 NBA season in late April, which minority owner Jay-Z designed with inspiration from old subway signs in New York City, New York.
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Category Archive for "Designing a logo" | Water your enthusiasm

Category Archive for "Designing a logo" | Water your enthusiasm | Logo | Scoop.it
Designing a logo | A watering hole for finding enthusiasm in work and life...
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Sharapova's Gummies

Sharapova's Gummies | Logo | Scoop.it
Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described "fun, unexpected" types and shapes imagined and "sold" by tennis superstar Maria Sharapova — hence, the product's name — who is not just one of...
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Logotype to be released in September 2012

Logotype to be released in September 2012 | Logo | Scoop.it
In September, design journalist, author, and copywriter Michael Evamy will release Logotype, a followup to his 2007 book Logo.
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New logo: Microsoft Office

New logo: Microsoft Office | Logo | Scoop.it

THURSDAY, JULY 19, 2012

 

 

There has been plenty of buzz around the tech blogs lately about the design changes at Microsoft. After the redesigned Windows logo was released back in February, several other logos have been leaked and other have been officially released by Microsoft, all designed to fit with the new "Metro" design language. This week saw a major such logo change, as Steve Ballmer unveiled Office 2013 on Monday, June 16.

 

The last Office logo was unveiled in 2009 and created for Office 2010. It used a modified version of the mark introduced for Office 2003 that replaced the puzzle piece icon.

The new Office logo was first leaked by cnBeta, the same Chinese website that leaked the Windows 8 logo. And what is the new mark supposed to be? There doesn't seem to be any official description, but previous unconfirmed report have said both open door and abstract O.


Via Niels Biersteker, Paolo Valzania
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11 Most Popular Superhero Logos – Super Logos | Logo Design Blog >> Logo Designer and Consumer Resource Portal

11 Most Popular Superhero Logos – Super Logos | Logo Design Blog >> Logo Designer and Consumer Resource Portal | Logo | Scoop.it
It is a challenging thing to design a logo for a super hero; after all, kids are the most moody and choosy of all the audiences. Following are some of the most popular super heroes’ logos. These logos have definitely created history.
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Starbucks Logo from Behind

Starbucks Logo from Behind | Logo | Scoop.it
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100 Awesome Logos With Script Typography | Design Shack

100 Awesome Logos With Script Typography | Design Shack | Logo | Scoop.it
Reading an article entitled 100 Awesome Logos With Script Typography on Design Shack.
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I Love NY logo set for makeover | Logo Design Love

I Love NY logo set for makeover | Logo Design Love | Logo | Scoop.it
Milton Glaser rightly said, I saw one that said 'I Pizza NY'. I don't get it.
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Let the Repsol Shine in

Let the Repsol Shine in | Logo | Scoop.it
Established in 1986, Repsol (an initialism of Refinería de Petróleos plus the word "Sol", Sun in Enlgish) is a Spanish and Argentinian oil and gas company specializing in the exploration and production of oil and natural gas, its refining,...
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Minnesota Zoo logo sketches | Logo Design Love

Minnesota Zoo logo sketches | Logo Design Love | Logo | Scoop.it
The Minnesota Zoo logo combines an 'M' with a Minnesota moose.
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The Prolific Evolution Of The 3M Logo Design, 1906-2012

The Prolific Evolution Of The 3M Logo Design, 1906-2012 | Logo | Scoop.it
The Prolific Evolution Of The 3M Logo Design
Evolution of the 3M Logo Design – 1978 (above)
Hey hey! We start this incredible logo evolution of the 3M brand with the most recent which was introduced back in 1978.
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Logo Design: Swords | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials

Logo Design: Swords | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials | Logo | Scoop.it
We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys.
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