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10 Pinterest Boards for Typography Inspiration | InspireFirst

10 Pinterest Boards for Typography Inspiration | InspireFirst | Logo | Scoop.it

Via Allison Tyler
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The NASA Identity Design Program

The NASA Identity Design Program | Logo | Scoop.it
Some logos, NASA's included, should never have been retired. Some logos, NASA's included, were designed with such skill that they could have gone on and on.
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The Branding Source: New logo: Matrix Service

The Branding Source: New logo: Matrix Service | Logo | Scoop.it

MONDAY, AUGUST 13, 2012

 

Matrix Service Company is an American company, headquartered in Tulsa, OK, that "provides engineering, fabrication, construction and maintenance services to Electrical Infrastructure, Oil Gas & Chemical, Storage Solutions and Industrial markets". Last Thursday, August 9, i launched a new corporate identity with a new brand structure.

"Matrix Service Company" will serve as the corporate name, while the three sudsidiaries have now include "Matrix" in their names. They all use a new M symbol, color-coded in green for the corporate level and blue, yellow and red for the subsidiaries.

 

No design credit given.


Via Niels Biersteker
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New updated logo for SketchUp

New updated logo for SketchUp | Logo | Scoop.it

Released in 2000, SketchUp is an easy-to-use 3D modeling tool available for free (and as a pro-version) that became quite popular under the ownership of Google starting in 2006. This past April, SketchUp was purchased by Trimble and now with a new release a new logo has been introduced that sheds its Google past. More details and insight into the logo here.

 

http://sketchupdate.blogspot.com/2012/08/a-brand-new-brand-for-sketchup.html

 


Via Niels Biersteker
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My Logo in YOUR Portfolio. Really?

My Logo in YOUR Portfolio. Really? | Logo | Scoop.it
Time to call out Ph0t0sh0pguy over on Freelancer.com for taking my PedalWorks logo, putting it in their own portfolio to pass of as their own work: simply calling it “work16″ as I guess calling it Pedalworks would be too obvious.
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“T” drops the “axi”

“T” drops the “axi” | Logo | Scoop.it
New York taxis are getting a makeover.
Before:
After:
An expensive solution in search of a problem?
Seen on PSFK. Via @uniformtweets.
More images on Taxi of Tomorrow.
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Atari logo

Atari logo | Logo | Scoop.it
Gamers of my age (not that I play much these days) will never forget the Atari logo.
Designed by George Opperman in 1972, the logo represents a stylized letter ‘A’.
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Sharapova's Gummies

Sharapova's Gummies | Logo | Scoop.it
Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described "fun, unexpected" types and shapes imagined and "sold" by tennis superstar Maria Sharapova — hence, the product's name — who is not just one of...
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Logotype to be released in September 2012

Logotype to be released in September 2012 | Logo | Scoop.it
In September, design journalist, author, and copywriter Michael Evamy will release Logotype, a followup to his 2007 book Logo.
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Herbary

Herbary | Logo | Scoop.it
Logo Faves - Creative Logos Showcase a Place to Find Most Inspiring Logos and Talented Logo Designers...
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Brand New: New identity for Victoria District | London, UK

Brand New: New identity for Victoria District | London, UK | Logo | Scoop.it
OPINION BY ARMIN
V Marks the Spot

 

Located in Central London, the Victoria district is a high traffic area thanks to Victoria Station, a complex that serves the Underground, railway, and buses, with more than 100 million passengers going through every year. Victoria also includes Tate Britain, Buckingham Palace and three Royal Parks, but unlike other districts like The City, Soho, or the South Bank, Victoria doesn’t quite have a defined personality. Land Securities, the largest commercial property company in the UK that develops and manages high-end office, retail, and residential space and has many properties in Victoria is looking to establish an identity for the district, which has been designed by London-based SomeOne.

 

Destination branding at the very local level is no different than branding a city or country, you still have to find that one thing that establishes a connection to the place. This identity manages to do that with a couple of elements: one is the contrast of themes in the district, as shown in the “V” examples above, but those could apply for other parts of London so what makes them work for Victoria is almost a dumb approach… they are used in a V-shaped device. It might seem obvious, but with it, a kind of mnemonic device is created. The other aspect that helps make this identity appropriate is the wordmark, set in Andes by Hernández Type, which has a lovely “R” with a bit of a kick in its terminal, giving the otherwise tame sans serif some of edge but at the same time almost like an upscale fashion brand. The angled line that cuts the “V” looks strange when you see the logo on its own (which I am guessing will rarely happen) but makes sense in the applications. Overall, and speaking as a non-Londoner, the identity gives me a pretty good sense of what the area is all about.


Via Niels Biersteker
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The Stunning Rio 2016™ Olympic Font Design by Dalton Maag

The Stunning Rio 2016™ Olympic Font Design by Dalton Maag | Logo | Scoop.it
This is one seriously delightful font, designed by the prestigious Dalton Maag, for the Rio 2016 Olympics.
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The Branding Source: Logo round-up: August 2012

The Branding Source: Logo round-up: August 2012 | Logo | Scoop.it

WEDNESDAY, SEPTEMBER 5, 2012

 

The London Olympics took place during the first half of August, and most companies wisely avoided competing with this worldwide event for attention. Still, there were a few companies that wanted to rebrand in early August. After the Olympics, we saw the national airline of Fiji go back to its roots, a high profile museum redesign in the Netherlands, and, of course, Microsoft changing its logo for the first time in 25 years.


Via Niels Biersteker
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Car hire company Avis is launching a new identity in the US

Car hire company Avis is launching a new identity in the US | Logo | Scoop.it

Wed, 5 Sep 2012 | By Angus Montgomery

 

The new identity sees Avis drop its previous condensed italic logo, although it is retaining its red and white colour palette.

Avis is also dropping its We Try Harder strapline, which it has used since 1963, and replacing it with new slogan It’s Your Space, in a campaign developed by Leo Burnett Business.

Jeannine Haas, chief marketing officer at Avis Budget Group, says, ‘The new campaign illustrates how an Avis rental vehicle gives customers that control so they can prepare for a meeting, recharge or just be themselves – after all “It’s Your Space”.’

The New identity and campaign is rolling out across TV and digital marketing campaigns in the US from November.

Avis says there are currently no plans to introduce the new identity to the UK.


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Logotype-Definitive Modern Collection of Logotypes by Michael Evamy

Logotype-Definitive Modern Collection of Logotypes by Michael Evamy | Logo | Scoop.it
If there is one logo design book you need to earmark, right about now, it would be Logotype by Michael Evamy and published by Laurence King.
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Perot Museum Hoists Brackets

Perot Museum Hoists Brackets | Logo | Scoop.it
Established in 2006 in Dallas, TX, the Museum of Nature & Science is the sum of The Dallas Museum of Natural History, The Science Place, and the Dallas Children's Museum that came together that year.
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The NASA Identity Design Program

The NASA Identity Design Program | Logo | Scoop.it
Some logos, NASA’s included, should never have been retired. Some logos, NASA’s included, were designed with such skill that they could have gone on and on and on and on.
I am still in awe over this version of the NASA logotype, and I always will be.
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ADXPRS Logo Internal Office Signage

ADXPRS Logo Internal Office Signage | Logo | Scoop.it
Always really great to get client updates on the progress of logo and identity work you have done for them.
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Famous Logos And The Cost Of Designing Them - DesignTAXI.com

Famous Logos And The Cost Of Designing Them - DesignTAXI.com | Logo | Scoop.it
Famous Logos And The Cost Of Designing Them - DesignTAXI.com...
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International Motion Art Awards

International Motion Art Awards | Logo | Scoop.it
The logo for the IMAA caught my eye. “IMAA is a newly established annual award competition that will pay tribute to the best motion art from the year.” A distinctive monogram designed by New York-based Mirko Ilić Corp (previously featured for...
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Chromeography

In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or...
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New logo for money management portal: Coinc | Spain

New logo for money management portal: Coinc | Spain | Logo | Scoop.it

MONDAY, JULY 30, 2012

 

Last week, on July 24, the Spanish commercial bank Bankinter launched a new money management portal called Coinc. The new easy-to-use service is tailored to the under 35s and include functions that combine saving with social networks. The brand identity was developed by Saffron Design Consultants.

 

The name is a combination of the English word coin and oinc, the sound that Spanish pigs make, as pigs are a universal symbol for saving. The symbol for the new service is both a pig snout and a coin being put into a slot.


Via Niels Biersteker
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Bruce Mau Design rebrands Canada

Bruce Mau Design rebrands Canada | Logo | Scoop.it
Bruce Mau Design (BMD) was approached by radio program Studio 360 with Kurt Andersen in the US to take part in its series called Redesigns.
“At the suggestion of a listener in Saskatoon, Saskatchewan, Studio 360 put the focus on redesigning Canada.
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