Matrix Service Company is an American company, headquartered in Tulsa, OK, that "provides engineering, fabrication, construction and maintenance services to Electrical Infrastructure, Oil Gas & Chemical, Storage Solutions and Industrial markets". Last Thursday, August 9, i launched a new corporate identity with a new brand structure.
"Matrix Service Company" will serve as the corporate name, while the three sudsidiaries have now include "Matrix" in their names. They all use a new M symbol, color-coded in green for the corporate level and blue, yellow and red for the subsidiaries.
Released in 2000, SketchUp is an easy-to-use 3D modeling tool available for free (and as a pro-version) that became quite popular under the ownership of Google starting in 2006. This past April, SketchUp was purchased by Trimble and now with a new release a new logo has been introduced that sheds its Google past. More details and insight into the logo here.
Time to call out Ph0t0sh0pguy over on Freelancer.com for taking my PedalWorks logo, putting it in their own portfolio to pass of as their own work: simply calling it “work16″ as I guess calling it Pedalworks would be too obvious.
Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described "fun, unexpected" types and shapes imagined and "sold" by tennis superstar Maria Sharapova — hence, the product's name — who is not just one of...
Located in Central London, the Victoria district is a high traffic area thanks to Victoria Station, a complex that serves the Underground, railway, and buses, with more than 100 million passengers going through every year. Victoria also includes Tate Britain, Buckingham Palace and three Royal Parks, but unlike other districts like The City, Soho, or the South Bank, Victoria doesn’t quite have a defined personality. Land Securities, the largest commercial property company in the UK that develops and manages high-end office, retail, and residential space and has many properties in Victoria is looking to establish an identity for the district, which has been designed by London-based SomeOne.
Destination branding at the very local level is no different than branding a city or country, you still have to find that one thing that establishes a connection to the place. This identity manages to do that with a couple of elements: one is the contrast of themes in the district, as shown in the “V” examples above, but those could apply for other parts of London so what makes them work for Victoria is almost a dumb approach… they are used in a V-shaped device. It might seem obvious, but with it, a kind of mnemonic device is created. The other aspect that helps make this identity appropriate is the wordmark, set in Andes by Hernández Type, which has a lovely “R” with a bit of a kick in its terminal, giving the otherwise tame sans serif some of edge but at the same time almost like an upscale fashion brand. The angled line that cuts the “V” looks strange when you see the logo on its own (which I am guessing will rarely happen) but makes sense in the applications. Overall, and speaking as a non-Londoner, the identity gives me a pretty good sense of what the area is all about.
The London Olympics took place during the first half of August, and most companies wisely avoided competing with this worldwide event for attention. Still, there were a few companies that wanted to rebrand in early August. After the Olympics, we saw the national airline of Fiji go back to its roots, a high profile museum redesign in the Netherlands, and, of course, Microsoft changing its logo for the first time in 25 years.
The new identity sees Avis drop its previous condensed italic logo, although it is retaining its red and white colour palette.
Avis is also dropping its We Try Harder strapline, which it has used since 1963, and replacing it with new slogan It’s Your Space, in a campaign developed by Leo Burnett Business.
Jeannine Haas, chief marketing officer at Avis Budget Group, says, ‘The new campaign illustrates how an Avis rental vehicle gives customers that control so they can prepare for a meeting, recharge or just be themselves – after all “It’s Your Space”.’
The New identity and campaign is rolling out across TV and digital marketing campaigns in the US from November.
Avis says there are currently no plans to introduce the new identity to the UK.
Some logos, NASA’s included, should never have been retired. Some logos, NASA’s included, were designed with such skill that they could have gone on and on and on and on. I am still in awe over this version of the NASA logotype, and I always will be.
The logo for the IMAA caught my eye. “IMAA is a newly established annual award competition that will pay tribute to the best motion art from the year.” A distinctive monogram designed by New York-based Mirko Ilić Corp (previously featured for...
Last week, on July 24, the Spanish commercial bank Bankinter launched a new money management portal called Coinc. The new easy-to-use service is tailored to the under 35s and include functions that combine saving with social networks. The brand identity was developed by Saffron Design Consultants.
The name is a combination of the English word coin and oinc, the sound that Spanish pigs make, as pigs are a universal symbol for saving. The symbol for the new service is both a pig snout and a coin being put into a slot.
Bruce Mau Design (BMD) was approached by radio program Studio 360 with Kurt Andersen in the US to take part in its series called Redesigns. “At the suggestion of a listener in Saskatoon, Saskatchewan, Studio 360 put the focus on redesigning Canada.
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