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Paperlit.

Paperlit. | Logo | Scoop.it
Given our enthusiasm for new boundary-pushing technologies, we were excited to create an identity for a high-tech start-up company. Conceiving a name that was memorable, descriptive of the product, and available as a domain name was our first task.
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Category Archive for "Designing a logo" | Water your enthusiasm

Category Archive for "Designing a logo" | Water your enthusiasm | Logo | Scoop.it
Designing a logo | A watering hole for finding enthusiasm in work and life...
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2011 Brand New Awards, Pre-Order

2011 Brand New Awards, Pre-Order | Logo | Scoop.it
After a slight delay on our part, the 2011 Brand New Awards book is now in stock. We are still finishing up a proper storefront and photographing the book so all we have to convince you is the preview video above.
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The Price of Branding? From $0 To $211 Million

The Price of Branding? From $0 To $211 Million | Logo | Scoop.it

Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto.

 

These, obviously, represent the low-end of what some of the world’s biggest companies have spent on their branding. The figures are from a list recently assembled by Stocklogos and Business Insider, which Trendland turned into a series of infographics. And if you think a company that spends nothing on their logo is a bit nauseating, wait until you see the opposite end of the spectrum.

Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer--though maybe it was one of the few cases where we can all agree it was worth every penny. (It’s not clear from the stats here whether that $221 million was just for design services, or for the rebranding campaign, in which case $221 million is probably low.)

 

Alongside the more extreme spends, the $100,000 a close-to-bankrupt Steve Jobs paid Paul Rand for his profitless startup NeXT seems pretty close to market value.

 

See more here;

http://trendland.com/the-price-of-branding-infographic/


Via Niels Biersteker
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Nimalan Sri's curator insight, April 3, 2013 9:13 PM

In this article it talks about some of biggest brands in the worlds. This article also talks in depth about  the brand and its image to consumers and how it shows the effect in the way of advertising their brand.  If the image of the brand needs to be changed it should show positive image to the consumers as it attract them towards it. It also shows some of the companies as an example to illustrate how much they spent on their brand image. For example Google spent $0 in 1998 where as to BP spent over $221 million to rebrand their image.

 

From you understanding of this article what’s your thoughts and what will you do to rebrand your image..

Willicia Spider-Silva Vake's comment, April 3, 2013 10:50 PM
This article emphasizes the impact in which branding affects a business. The article uses some of the world’s biggest brands as an example and highlights specific manoeuvres that those brands have made in terms of branding. I think that it is important for any company to maintain its identity amongst its consumer when there is a transition period of rebranding.
Ravneel Chandra's comment, April 5, 2013 9:32 PM
This article looks at the ridiculous amount some large companies spend on re-branding their brands. Re-branding should always lead to attract positive outcomes, not negative, since customers have strong attachments to the brand image. Refreshing a brands image could mean the longevity of the brand or the death of the brand, a fine line of getting it right or terribly wrong. Consumer interaction is required to make sure that the re-branding will not surprise the customer but they can be comfortable with the subtle changes, whilst trying to obtain new customers.
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30 Clever Logo Parodies of Famous Brands

30 Clever Logo Parodies of Famous Brands | Logo | Scoop.it
This is a crazy world we live in; we seek fun by screwing up things we see in our everyday lives, and this natural instinct serves the primary purpose for some creativists to twist professional and famous brand logos into something that are...
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Game Of Thrones Rebranded by Nike Designer Darrin Crescenzi

Game Of Thrones Rebranded by Nike Designer Darrin Crescenzi | Logo | Scoop.it
Been meaning to post this for some time after seeing it in FastCoDesign.
A little hard for me to actually understand specifically what is going on here with these designs as I have never watched Game of Thrones.
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CityPOST

CityPOST | Logo | Scoop.it
CityPOST is Ireland’s and Portugal‘s newest postal company providing national collection and delivery from Business to Business and from Business to Consumer.
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Kraft Logo Gets Back in the Race

Kraft Logo Gets Back in the Race | Logo | Scoop.it
The saga of the Kraft logo continues and, possibly, ends this month. It all started on February 2009 when Kraft Foods Inc., the corporation, not Kraft, the consumer brand, redesigned its logo to this horrible thing.
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SEAT Introduces New Corporate Identity and Slogan #ENJOYNEERING

SEAT Introduces New Corporate Identity and Slogan #ENJOYNEERING | Logo | Scoop.it

BrandingMagazine

September 28, 2012

By Srdjan Toljagic | Editor in Chief

 

[Image: old SEAT logo on the left, and the new one on the right.]

 

The 2012 Paris Moto Show is home to many innovations and news from the world’s top automakers, but there is one that interests us the most. Yesterday, SEAT has introduced its new SEAT Leon, and along came a presentation of the new identity and corporate designs of the brand, including a new logo that is featured on the new Leon. As with all brand redesigns, SEAT wants to make its identity cleaner, more modern, and provide a sense of quality engineering. Their goal is also to openly symbolize the six values of the company- design, dynamism, young spirit, efficiency, reliability and accessibility. 

 

(...)

 

SEAT took inspiration from Barcelona’s Avenida Diagonal (one of Barcelona’s broadest and most important avenues that cuts the city in two, diagonally from west to east), implemented their quality engineering through the 3D shape, and their Spanish charisma with the red color. In general the logo has a much cleaner, modern feel to it, and suits the new car design much better.

 

At the last annual Geneva Motorshow SEAT introduced its new company slogan ENJOYNEERING. SEAT President James Muir describes it not only a slogan, but a vision, and a powerful tool to change the whole company. The initial redesign process started in 2010, and was meticulously worked on and perfected until its reveal in Paris. In my honest opinion it looks much better than the recent Ebay and Microsoft redesigns.


Via Niels Biersteker
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The Branding Source: New logo: Conax (Norway)

The Branding Source: New logo: Conax (Norway) | Logo | Scoop.it

MONDAY, SEPTEMBER 10, 2012

 

Conax is a Norwegian company that maintains a conditional access system of the same name that is used by television distributors around the world. Last week, at the International Broadcasting Convention in Amsterdam, it unveiled a new corporate identity.

At the center of the new identity is a "sculpture" that somewhat resembles an X onto which different "scrambled" images are projected.


Via Niels Biersteker
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Lord of the Logos brand identity

Lord of the Logos brand identity | Logo | Scoop.it
As a nice followup to the 2010 interview with Lord of the Logos Christophe Szpajdel, Exeter-based Believe in recently created an identity and stationery set for the Belgian-born illustrator.
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In Progress: Logo Sketches for Shark

In Progress: Logo Sketches for Shark | Logo | Scoop.it
I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off.
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In Brief: 2014 Winter Olympic Games Pictograms

In Brief: 2014 Winter Olympic Games Pictograms | Logo | Scoop.it
Last month the Sochi 2014 Organizing Committee unveiled the pictograms of the 2014 Winter Olympic Games.
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British Columbia Gets Splotchy

British Columbia Gets Splotchy | Logo | Scoop.it
Established in 1987, BC Film + Media (formerly British Columbia Film) is an independent, not-for-profit organization whose mission is to establish British Columbia (BC) as a "competitive, world-class production centre," and to "expand and diversify...
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Logology 2: The Wonderland of #Logo #Design by Victionary

Logology 2: The Wonderland of #Logo #Design by Victionary | Logo | Scoop.it
Logology 2: another soon to be classic logo design book that had slipped me by, but one I shall not be without given the utter nightmare of trying to get hold of the ultra hard to find orginal Logology.
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Books for every interest

Books for every interest | Logo | Scoop.it
A brilliant ad campaign for Penguin, evolving the logo for different book categories.
Expertly crafted by Young & Rubicam, Malaysia.
Seen on Ads of the World. Via Ace Jet 170.
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Fixing the Brazil 2014 World Cup logo

Fixing the Brazil 2014 World Cup logo | Logo | Scoop.it

In 2010, Felix Sockwell did a good job fixing the Brazil 2014 logo.

 

“There are so many things wrong with this logo, but I will agree that its premise, or idea, was OK. Let me take a few minutes to tell you whats wrong with this mark and what I would do to quickly amend it.”
— FELIX SOCKWELL

 

 

http://www.drawger.com/felixsockwell/?section=articles&article_id=10980

 

via @LogoDesignLove

 

 

--- Comment Designink.nl ---

 

Most commentary of the original logo ("Inspiration" by Brazilian agency Africa) has been negative since it was first “leaked” in late May 2010;

http://www.underconsideration.com/brandnew/archives/brazil_mishandles_2014_world_cup_logo.php

 


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Pinterest logotype

Pinterest logotype | Logo | Scoop.it
Logotype for Pinterest (☞ @gabbycosco: Check out the making of the Pinterest logo and brand on @Behance :: http://t.co/lVvZtcuP #logo #inspiration...)...
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AIG's Bizarro World Logo

AIG's Bizarro World Logo | Logo | Scoop.it
Established in 1919, AIG (American International Group) is an international insurance organization with commercial, institutional, and individual customers in more than 130 countries providing property-casualty insurance as well as life insurance...
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Husdyrkontrollen

Husdyrkontrollen | Logo | Scoop.it
Husdyrkontrollen (domestic animal control) is a function in TINE Rådgiving og Medlem – which is part of TINE, Norway’s largest producer, distributor and exporter of dairy products.
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New identity for Mobiltel (M-Tel, Bulgaria) | Agency: Saffron

New identity for Mobiltel (M-Tel, Bulgaria) | Agency: Saffron | Logo | Scoop.it

BRANDNEW

DATE: Sep.26.2012

 

Established in 1994, Mobiltel, more commonly known as M-Tel (now just Mtel), is the largest telecommunications mobile company in Bulgaria. It now offers internet, cable, and home phone services to complement its mobile dominance and landscape ubiquity with 180 stores across the country. Earlier this month Mtel introduced a new identity designed by London-based Saffron.

 

(...)


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It's a Sports Nation, we are only Living in it

It's a Sports Nation, we are only Living in it | Logo | Scoop.it
Launched in 2004, SB Nation (short for Sports Blog Nation) is a massive network of more than 300 blogs run by paid sports writers-slash-fans.
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Beautiful Branding: Little Sun

Beautiful Branding: Little Sun | Logo | Scoop.it
Posted by pixellogo on September 10, 2012 in Design & Style

 

Little Sun is an initiative of Danish-Icelandic artist Olafur Eliasson that aims to bring light into people’s homes. The product consists of a led lamp in the shape of -you guessed it- a little sun that looks forward to help communities in development. Wolff Olins was the chosen agency to be in charge of the branding process of the product and given their portfolio they did not disappoint. They came up with a beautiful corporate image that matches up the spirit of the project, it stands up for brilliant design with a playful touch.

 

As for the logo, they went for the common place of clean rounded strokes and using just the minimum. The shape of the sun is replicated and used as the common element throughout the applications of the brand, making it the true protagonist- both logo and product. Bright yellow over white and black is the constant color combination, a strong contrast that will certainly draw attention to the product besides being consistent with the main focus of it all: light. I specially love how they use the logotype as an adaptable icon for other representations, as is in the case of the chart. It’s definitely a beautiful branding case that matches up to the product they’re showcasing- beautiful inspiration of how something so simple can be turned into a strong identity case.

 

http://littlesun.com

 


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A new logo for eBay

A new logo for eBay | Logo | Scoop.it
“Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love.
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