Given our enthusiasm for new boundary-pushing technologies, we were excited to create an identity for a high-tech start-up company. Conceiving a name that was memorable, descriptive of the product, and available as a domain name was our first task.
After a slight delay on our part, the 2011 Brand New Awards book is now in stock. We are still finishing up a proper storefront and photographing the book so all we have to convince you is the preview video above.
Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto.
These, obviously, represent the low-end of what some of the world’s biggest companies have spent on their branding. The figures are from a list recently assembled by Stocklogos and Business Insider, which Trendland turned into a series of infographics. And if you think a company that spends nothing on their logo is a bit nauseating, wait until you see the opposite end of the spectrum.
Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer--though maybe it was one of the few cases where we can all agree it was worth every penny. (It’s not clear from the stats here whether that $221 million was just for design services, or for the rebranding campaign, in which case $221 million is probably low.)
Alongside the more extreme spends, the $100,000 a close-to-bankrupt Steve Jobs paid Paul Rand for his profitless startup NeXT seems pretty close to market value.
This is a crazy world we live in; we seek fun by screwing up things we see in our everyday lives, and this natural instinct serves the primary purpose for some creativists to twist professional and famous brand logos into something that are...
Been meaning to post this for some time after seeing it in FastCoDesign. A little hard for me to actually understand specifically what is going on here with these designs as I have never watched Game of Thrones.
The saga of the Kraft logo continues and, possibly, ends this month. It all started on February 2009 when Kraft Foods Inc., the corporation, not Kraft, the consumer brand, redesigned its logo to this horrible thing.
[Image: old SEAT logo on the left, and the new one on the right.]
The 2012 Paris Moto Show is home to many innovations and news from the world’s top automakers, but there is one that interests us the most. Yesterday, SEAT has introduced its new SEAT Leon, and along came a presentation of the new identity and corporate designs of the brand, including a new logo that is featured on the new Leon. As with all brand redesigns, SEAT wants to make its identity cleaner, more modern, and provide a sense of quality engineering. Their goal is also to openly symbolize the six values of the company- design, dynamism, young spirit, efficiency, reliability and accessibility.
SEAT took inspiration from Barcelona’s Avenida Diagonal (one of Barcelona’s broadest and most important avenues that cuts the city in two, diagonally from west to east), implemented their quality engineering through the 3D shape, and their Spanish charisma with the red color. In general the logo has a much cleaner, modern feel to it, and suits the new car design much better.
At the last annual Geneva Motorshow SEAT introduced its new company slogan ENJOYNEERING. SEAT President James Muir describes it not only a slogan, but a vision, and a powerful tool to change the whole company. The initial redesign process started in 2010, and was meticulously worked on and perfected until its reveal in Paris. In my honest opinion it looks much better than the recent Ebay and Microsoft redesigns.
Conax is a Norwegian company that maintains a conditional access system of the same name that is used by television distributors around the world. Last week, at the International Broadcasting Convention in Amsterdam, it unveiled a new corporate identity.
At the center of the new identity is a "sculpture" that somewhat resembles an X onto which different "scrambled" images are projected.
I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off.
Established in 1987, BC Film + Media (formerly British Columbia Film) is an independent, not-for-profit organization whose mission is to establish British Columbia (BC) as a "competitive, world-class production centre," and to "expand and diversify...
Logology 2: another soon to be classic logo design book that had slipped me by, but one I shall not be without given the utter nightmare of trying to get hold of the ultra hard to find orginal Logology.
In 2010, Felix Sockwell did a good job fixing the Brazil 2014 logo.
“There are so many things wrong with this logo, but I will agree that its premise, or idea, was OK. Let me take a few minutes to tell you whats wrong with this mark and what I would do to quickly amend it.” — FELIX SOCKWELL
Established in 1919, AIG (American International Group) is an international insurance organization with commercial, institutional, and individual customers in more than 130 countries providing property-casualty insurance as well as life insurance...
Established in 1994, Mobiltel, more commonly known as M-Tel (now just Mtel), is the largest telecommunications mobile company in Bulgaria. It now offers internet, cable, and home phone services to complement its mobile dominance and landscape ubiquity with 180 stores across the country. Earlier this month Mtel introduced a new identity designed by London-based Saffron.
Posted by pixellogo on September 10, 2012 in Design & Style
Little Sun is an initiative of Danish-Icelandic artist Olafur Eliasson that aims to bring light into people’s homes. The product consists of a led lamp in the shape of -you guessed it- a little sun that looks forward to help communities in development. Wolff Olins was the chosen agency to be in charge of the branding process of the product and given their portfolio they did not disappoint. They came up with a beautiful corporate image that matches up the spirit of the project, it stands up for brilliant design with a playful touch.
As for the logo, they went for the common place of clean rounded strokes and using just the minimum. The shape of the sun is replicated and used as the common element throughout the applications of the brand, making it the true protagonist- both logo and product. Bright yellow over white and black is the constant color combination, a strong contrast that will certainly draw attention to the product besides being consistent with the main focus of it all: light. I specially love how they use the logotype as an adaptable icon for other representations, as is in the case of the chart. It’s definitely a beautiful branding case that matches up to the product they’re showcasing- beautiful inspiration of how something so simple can be turned into a strong identity case.
“Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love.
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