The Harvard University Press’ new identity for the digital age looks vastly different from the previous trademark logo, with the whole structure resembling an abstract ‘H’.
This allows it to continue to give significance to the Harvard name while at the same time evolving into a more manageable logo to work with.
The insignia is easily imprinted on the spines of books and makes a smart appearance in digital media, like App icons and ebooks.
Designed by Chermayeff & Geismar, this new visual identity will gradually find its way onto and into Harvard University Press content over the course of this year.
Via Niels Biersteker