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The Best and Worst Identities of 2012, Part II: The Worst

The Best and Worst Identities of 2012, Part II: The Worst | Logo | Scoop.it
Time to dish out the worst of the year. Some for their execution, some for their concept, some for their strategy, some simply because the stars didn't align in their favor in 2012.
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Part I: The Best

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Which brand has the most up-to-date promise—BMW or Mercedes-Benz? | Siegel+Gale

Which brand has the most up-to-date promise—BMW or Mercedes-Benz? | Siegel+Gale | Logo | Scoop.it
Which brand has the most up-to-date promise—BMW or Mercedes-Benz?
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