In 2010, Felix Sockwell did a good job fixing the Brazil 2014 logo.
“There are so many things wrong with this logo, but I will agree that its premise, or idea, was OK. Let me take a few minutes to tell you whats wrong with this mark and what I would do to quickly amend it.”
— FELIX SOCKWELL
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Most commentary of the original logo ("Inspiration" by Brazilian agency Africa) has been negative since it was first “leaked” in late May 2010;
Via Niels Biersteker