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World Wildlife Fund logo sketches

World Wildlife Fund logo sketches | Logo | Scoop.it
Chi-Chi, the inspiration for the WWF logo. Image courtesy of BBC.
The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when WWF was being created.
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Destination: Corner of Stuff and Stuff

Destination: Corner of Stuff and Stuff | Logo | Scoop.it
In 2005, the MoMA Design Store launched the first of its Destination: Design series that brings products from different cities and countries from around the world to the museum's store.
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Inspired By Coca-Cola, Instagram Reveals a Subtle Logotype Revamp

Inspired By Coca-Cola, Instagram Reveals a Subtle Logotype Revamp | Logo | Scoop.it
Today, when Instagram announced its new people-tagging feature, it focused on the new UI changes within the app. But if you look closely, you'll also see another change: a new script, designed by Denver typographer Mackey Saturday.
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Your Logo is Not Hardcore

Your Logo is Not Hardcore | Logo | Scoop.it
Seemingly fed up with the amount of logos that use pin-stroke X’s or objects forming an X, Ean MacKaye has compiled some designs in this Tumblr blog: Your logo is not hardcore.
Yep, there are a lot.
More similar logos (archives, 2008).
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Brand New: Hawaiian Airlines Exteeeends its Service

Brand New: Hawaiian Airlines Exteeeends its Service | Logo | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Next Stop: PHL

Next Stop: PHL | Logo | Scoop.it
Founded in 1682, Philadelphia is "one of the leading cities in the world. Located in between New York City and Washington D.C., 40% of the U.S.
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Foursquare brandbook

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The Best and Worst Identities of 2012, Part II: The Worst

The Best and Worst Identities of 2012, Part II: The Worst | Logo | Scoop.it
Time to dish out the worst of the year. Some for their execution, some for their concept, some for their strategy, some simply because the stars didn't align in their favor in 2012.
See also:
Part I: The Best

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The Best and Worst Identities of 2012, Part IV: Best of the B-Side

The Best and Worst Identities of 2012, Part IV: Best of the B-Side | Logo | Scoop.it
This one is pretty simple: We took the twelve projects that got the higher percentage rates from all Friday Likes this year and put them in order.
See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes

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Mtel

Mtel | Logo | Scoop.it
Mobiltel is Bulgaria’s largest mobile telecoms brand and enjoys recognition and admiration like few other brands in Bulgaria.
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Friday Likes 30

Friday Likes 30 | Logo | Scoop.it
The first Friday Likes of the year come from Canada, The Netherlands, and Mexico and provide a good mix of lighthearted and serious and hand-made and computer-made.
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Accion gets some Action

Accion gets some Action | Logo | Scoop.it
Established in 1961 in 22 small towns in Venezuela to "empower the poor with the knowledge and tools to improve their lives," Accion, a global nonprofit organization, is currently one of the world's leaders in microfinance having established 62...
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Hula Hoop

Hula Hoop | Logo | Scoop.it
Logo Faves - Creative Logos Showcase a Place to Find Most Inspiring Logos and Talented Logo Designers
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The Best and Worst Identities of 2012, Part V: Worst of the B-Side

The Best and Worst Identities of 2012, Part V: Worst of the B-Side | Logo | Scoop.it
The worst logos on the B-Side are below, and it's not a pretty sight. This concludes our lists. Back on the 7th with regular posts. A happy new year to all.
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15 percent pay rise for company logo tattoos

15 percent pay rise for company logo tattoos | Logo | Scoop.it
If you were offered a 15 percent pay rise to tattoo your employer’s logo on your body, would you do it? Dozens of New York-based Rapid Realty employees have.
Story from CBS News. Via @TheLogoFactory.
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An inside look at Instagram’s brand new cleaner, more professional logo

An inside look at Instagram’s brand new cleaner, more professional logo | Logo | Scoop.it
To the non-design obsessed, a logo may seem like a relatively small detail, but in reality it represents the personality and identity of a product. This is the case for Instagram, and ...
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The Best and Worst Identities of 2012, Part I: The Best

The Best and Worst Identities of 2012, Part I: The Best | Logo | Scoop.it
Last year we did the Worst first, so this year we are giving the Best a shot at capturing some of the merry spirit of the holidays.
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Belgium puts vibrant student city of Brussels on the map: Br(ik)

Belgium puts vibrant student city of Brussels on the map: Br(ik) | Logo | Scoop.it

The Flemish government wants the Flemish higher education institutions in Brussels to join forces with Quartier Latin, the leading provider of housing for Flemish students in this city.

 

(...)

 

The concept
The name is Br(ik. It refers to ‘Brussels... and me’. Br(ikken is also a verb that stands for the connecting, pro-active mentality of the organization. And the name is in line with the core values of the organization: authenticity, personality and real time. The organization has two major roles. The promotional role in which it takes in prospective students into the power of the university city of Brussels. (...)

 

 

Agency: Total Identity


Via Niels Biersteker
Niels Biersteker's curator insight, February 18, 3:30 AM

In 2012, the new citymarketing logo for Brussels (Be Brussels) was developed by Base Design;

 

http://sco.lt/58no5x

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Bell System logo redesign, by Saul Bass

Bell System logo redesign, by Saul Bass | Logo | Scoop.it
According to AT&T, “the Bell System redesign was the largest corporate re-identity program in the U.S., ever.” The redesign covered: 135,000 Bell System vehicles 22,000 buildings 1,250,000 phone booths 170,000,000 telephone directories Here’s a...
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Harvard University Press Updates Logo

Harvard University Press Updates Logo | Logo | Scoop.it

(...)

 

The Harvard University Press’ new identity for the digital age looks vastly different from the previous trademark logo, with the whole structure resembling an abstract ‘H’.

This allows it to continue to give significance to the Harvard name while at the same time evolving into a more manageable logo to work with.

The insignia is easily imprinted on the spines of books and makes a smart appearance in digital media, like App icons and ebooks.

Designed by Chermayeff & Geismar, this new visual identity will gradually find its way onto and into Harvard University Press content over the course of this year.


Via Niels Biersteker
Niels Biersteker's curator insight, January 30, 11:22 AM

Mayhem over seals;

 

Earlier last year, the University of California quietly unveiled a new logo. A petition on Change.org — "Stop the new UC logo" — got over 54,000 signatures. The University held their ground for a week or so before capitulating. Read more via; http://sco.lt/5mOy49

 

The Harvard University seal (VERITAS) remains unchanged, see;

http://www.brandingserved.com/gallery/Harvard-University/3890073

 

Harvard University Branding Guidelines;

http://isites.harvard.edu/icb/icb.do?keyword=transition&tabgroupid=icb.tabgroup128415

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The Best and Worst Identities of 2012, Part III: Most Liked Friday Likes

The Best and Worst Identities of 2012, Part III: Most Liked Friday Likes | Logo | Scoop.it
This one is pretty simple: We took the twelve projects that got the higher percentage rates from all Friday Likes this year and put them in order.
See also:
Part I: The Best
Part II: The Worst

77%  →  No.
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Typographic Tolerance

Typographic Tolerance | Logo | Scoop.it
Inaugurated this November, the Jewish Museum & Tolerance Center is a 27,000-square-foot, state of the art, 50-million-dollar museum in Moscow, becoming one of the world's largest museums to chronicle the history of the Jewish people and Israel.
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Tazo Drops the Gothic Act

Tazo Drops the Gothic Act | Logo | Scoop.it
Established in 1994 as an independent company and purchased by Starbucks in 1999, Tazo makes tea products and markets them as if tea were a higher calling.
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Kangaroo Makeover

Kangaroo Makeover | Logo | Scoop.it
Tourism Australia is a Government-owned agency that is responsible for "attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events." In 2003, the agency received a big...
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The story of the Michelin Man

The story of the Michelin Man | Logo | Scoop.it
At the Lyon Universal Exhibition in 1894, the Michelin brothers noticed an evocatively-shaped pile of tyres on their stand. Edward said to André, “Look, with arms it would make a man.” André Michelin would remember this moment a few years later.
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Creation

Creation | Logo | Scoop.it
Logo Faves - Creative Logos Showcase a Place to Find Most Inspiring Logos and Talented Logo Designers
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