WEDNESDAY, JULY 11, 2012
Yesterday is a British TV channel dedicated to the past. Operated by UKTV, a joint-venture between the BBC and Scripps Networks, its is available for free to most of the UK population. During briefing yesterday, June 10, UKTV unveiled a new look for Yesterday as part an attempt to attract a younger audience through more entertainment.
The new look was developed by London motion design agency DixonBaxi, who were behind a redesign of UKTV's flagship channel Watch earlier this year. Similarly, the Y-shaped symbol is the focus of the idents, where it has been recreated in concrete or wood and then gets various dramatic effects are applied to it. The new look launches July 24.
Via Niels Biersteker