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Brand New: Moustache Makeover

Brand New: Moustache Makeover | Logo | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Pinterest logotype

Pinterest logotype | Logo | Scoop.it
Logotype for Pinterest (☞ @gabbycosco: Check out the making of the Pinterest logo and brand on @Behance :: http://t.co/lVvZtcuP #logo #inspiration...)...
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Logotype to be released in September 2012

Logotype to be released in September 2012 | Logo | Scoop.it
In September, design journalist, author, and copywriter Michael Evamy will release Logotype, a followup to his 2007 book Logo.
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Starbucks Logo from Behind

Starbucks Logo from Behind | Logo | Scoop.it
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Kellogg's updates his logo

Kellogg's updates his logo | Logo | Scoop.it

FRIDAY, JUNE 1, 2012

 

According to company legend, the founder of the the Kellogg Company, William Keith Kellogg, initially signed each Corn Flakes package personally, to show that it was a genuine Kellogg product. A touched up version of his signature eventually became the company logo. Now, the company has started introducing an updated version of the wellknown signature, created with Interbrand.

This is not the first time Kellogg's changes its logo. The Kellogg's signature we recognize started becoming standardized in the late 1910s and 1920s. After that, it has gone through occasional minor changes. The version used until now was introduced in the 1970s.

 

However, this latest change is greater than any of the previous updates. Some of the thicker parts of the signature have been made somewhat smoother. The most noticable change is that all letters, except the K, are now joined together. The imaginary person who wrote the previous signatures always "lifted his pencil" between the second L and the O and between the two Gs. The trademark K has changed the least, with the most noticeable alteration being that the stem is now connected to the rest of the letter.

 

The change will probably go by largely unnoticed by almost all Kellogg's costumers. Most people would probably have to be told the logo had changed in order to notice it. And that is somewhat intentional, as the update is part of a marketing push that is said to refresh the brand "in ways consumers will continue to relate to".

 

--- Comment Designink.nl ---

 

See also earlier scoop (May 18);

http://www.scoop.it/t/corporate-identity/p/1802661556/refreshed-verbal-and-visual-identity-for-kellogg-s-by-interbrand

 


Via Niels Biersteker
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Let the Repsol Shine in

Let the Repsol Shine in | Logo | Scoop.it
Established in 1986, Repsol (an initialism of Refinería de Petróleos plus the word "Sol", Sun in Enlgish) is a Spanish and Argentinian oil and gas company specializing in the exploration and production of oil and natural gas, its refining,...
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Ring Around the Polish, a Pocket Full of …

Ring Around the Polish, a Pocket Full of … | Logo | Scoop.it
Logotype Ring Around the Polish, a Pocket Full of … - http://www.underconsideration.com/brandne... 2 hours ago from Brand New - Comment - Like...
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Logo Design: Swords | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials

Logo Design: Swords | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials | Logo | Scoop.it
We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys.
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What is Damn Good Design? | Processed Identity. Creative Process of Logo & Brand Identity Design

What is Damn Good Design? | Processed Identity. Creative Process of Logo & Brand Identity Design | Logo | Scoop.it
Win a copy of the book “Damn Good: Top Designers Discuss Their all Time Favourite Projects” and read how other designers answer the question “What is Damn Good Design?”.
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The world of Coca Cola | Art and design inspiration from around the world - CreativeRoots

The world of Coca Cola | Art and design inspiration from around the world - CreativeRoots | Logo | Scoop.it
The world of Coca Cola is huge and it is always interesting to see big corporations such as Coke promoting their product in other countries. Not only do they sell their products abroad, but the design on the products change according to the country.
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20 Simple, Yet Clever Logos | Inspiration

20 Simple, Yet Clever Logos | Inspiration | Logo | Scoop.it
When it comes to design, things don't have to be complicated in order to be effective.
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Simon Walker Full Screen Typographic Logo Portfolio Update

Simon Walker Full Screen Typographic Logo Portfolio Update | Logo | Scoop.it
There is little one can say to such stunning typographic logo design from the gifted hands of Simon Walker.
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Logo Design Love

Logo Design Love | Logo | Scoop.it
Logo Design Love. Un risorsa per graphic designer dove trovare logotipi dalla nascita al restyle, dal progetto alle sue varie e possibili applicazioni. L'autore di questo sito ha anche pubblicato un libro guida sulla creazione/produzione di logotipi.
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Category Archive for "Designing a logo" | Water your enthusiasm

Category Archive for "Designing a logo" | Water your enthusiasm | Logo | Scoop.it
Designing a logo | A watering hole for finding enthusiasm in work and life...
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Sharapova's Gummies

Sharapova's Gummies | Logo | Scoop.it
Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described "fun, unexpected" types and shapes imagined and "sold" by tennis superstar Maria Sharapova — hence, the product's name — who is not just one of...
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How A Student Designed The Recycling Logo, And Got A Measly $2,500

How A Student Designed The Recycling Logo, And Got A Measly $2,500 | Logo | Scoop.it
In 1970, Gary Anderson was a 23-year-old college student at the University of Southern California, when a Chicago container company held a design contest to raise awareness about the environment.
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100 Awesome Logos With Script Typography | Design Shack

100 Awesome Logos With Script Typography | Design Shack | Logo | Scoop.it
Reading an article entitled 100 Awesome Logos With Script Typography on Design Shack.
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FEDEX Logo – The Evolution | Logo Design Blog >> Logo Designer and Consumer Resource Portal

FEDEX Logo – The Evolution | Logo Design Blog >> Logo Designer and Consumer Resource Portal | Logo | Scoop.it
FedEx is a name of trust and reliability. It delivers satisfaction to its clients.
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Logotype

Logotype | Logo | Scoop.it
Logotype and brand design...
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The Prolific Evolution Of The 3M Logo Design, 1906-2012

The Prolific Evolution Of The 3M Logo Design, 1906-2012 | Logo | Scoop.it
The Prolific Evolution Of The 3M Logo Design
Evolution of the 3M Logo Design – 1978 (above)
Hey hey! We start this incredible logo evolution of the 3M brand with the most recent which was introduced back in 1978.
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Which brand has the most up-to-date promise—BMW or Mercedes-Benz? | Siegel+Gale

Which brand has the most up-to-date promise—BMW or Mercedes-Benz? | Siegel+Gale | Logo | Scoop.it
Which brand has the most up-to-date promise—BMW or Mercedes-Benz?
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Generous Coach Logo - Featured - Gallery | LogoGala

Generous Coach Logo - Featured - Gallery | LogoGala | Logo | Scoop.it
LogoGala provides logo inspiration, insight to the logo design process and a popular logo design blog.
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Indifferent | Logo Design Love

Indifferent | Logo Design Love | Logo | Scoop.it
But what's the real value of the difference in a globalised world economy?
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Logo Design Round-Up Part 16

Logo Design Round-Up Part 16 | Logo | Scoop.it
Logo Design Round-Up Part 16 is very long awaited and am really pleased to see so many designers submitting their own brand logo designs.
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World of Logotypes

Uno storico e importante volume, un grande raccolta di logotipi.
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