According to company legend, the founder of the the Kellogg Company, William Keith Kellogg, initially signed each Corn Flakes package personally, to show that it was a genuine Kellogg product. A touched up version of his signature eventually became the company logo. Now, the company has started introducing an updated version of the wellknown signature, created with Interbrand.
This is not the first time Kellogg's changes its logo. The Kellogg's signature we recognize started becoming standardized in the late 1910s and 1920s. After that, it has gone through occasional minor changes. The version used until now was introduced in the 1970s.
However, this latest change is greater than any of the previous updates. Some of the thicker parts of the signature have been made somewhat smoother. The most noticable change is that all letters, except the K, are now joined together. The imaginary person who wrote the previous signatures always "lifted his pencil" between the second L and the O and between the two Gs. The trademark K has changed the least, with the most noticeable alteration being that the stem is now connected to the rest of the letter.
The change will probably go by largely unnoticed by almost all Kellogg's costumers. Most people would probably have to be told the logo had changed in order to notice it. And that is somewhat intentional, as the update is part of a marketing push that is said to refresh the brand "in ways consumers will continue to relate to".
Established in 1986, Repsol (an initialism of Refinería de Petróleos plus the word "Sol", Sun in Enlgish) is a Spanish and Argentinian oil and gas company specializing in the exploration and production of oil and natural gas, its refining,...
The world of Coca Cola is huge and it is always interesting to see big corporations such as Coke promoting their product in other countries. Not only do they sell their products abroad, but the design on the products change according to the country.
Logo Design Love. Un risorsa per graphic designer dove trovare logotipi dalla nascita al restyle, dal progetto alle sue varie e possibili applicazioni. L'autore di questo sito ha anche pubblicato un libro guida sulla creazione/produzione di logotipi.
Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described "fun, unexpected" types and shapes imagined and "sold" by tennis superstar Maria Sharapova — hence, the product's name — who is not just one of...
The Prolific Evolution Of The 3M Logo Design Evolution of the 3M Logo Design – 1978 (above) Hey hey! We start this incredible logo evolution of the 3M brand with the most recent which was introduced back in 1978.