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Rescooped by Amanda Groover from All About Google
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Google's Zero Moment of Truth Meets The Ultimate Moment of Truth

Google's Zero Moment of Truth Meets The Ultimate Moment of Truth | Logo Impact and Brand Awareness | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari
Amanda Groover's insight:

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

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Scooped by Amanda Groover
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Which Social Platform Affects Your SEO? | Social Media Today

Which Social Platform Affects Your SEO? | Social Media Today | Logo Impact and Brand Awareness | Scoop.it
While Google+ may seem like a ghost town to many self-proclaimed SEO and social media gurus, the impact on search rankings is undeniable. However, no brand should put all of their eggs in one basket. This is not an ...
Amanda Groover's insight:

Great advice for anyone trying to market themselves in a digital age!

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Rescooped by Amanda Groover from Social Media, SEO, Mobile, Digital Marketing
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7 Tips for Improving Your Ecommerce Strategy

7 Tips for Improving Your Ecommerce Strategy | Logo Impact and Brand Awareness | Scoop.it
Marketers and ecommerce entrepreneurs weigh in on best practices for driving ecommerce.

Via Kamal Bennani
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Rescooped by Amanda Groover from Hospitality Digital Marketing & Beyond
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2014 Needs to Be the Year of Free In-Room Hotel Wi-Fi

2014 Needs to Be the Year of Free In-Room Hotel Wi-Fi | Logo Impact and Brand Awareness | Scoop.it
Really, it makes no sense.
Cheap hotels have free Wi-Fi in the rooms.
Expensive hotels don’t.
It is time that America’s hotels make a New Year’s resolution for 2014: Stop charging for in-room Internet access.

Via Alexandre Guapyassu
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Rescooped by Amanda Groover from New Customer - Passenger Experience
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The Future of Digital Marketing: 8 Trends

The Future of Digital Marketing: 8 Trends | Logo Impact and Brand Awareness | Scoop.it
The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business.

Via Eric_Determined / Eric Silverstein
Amanda Groover's insight:

Stay on top of digital marketing before it gets to be to much on top of you!

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Eric_Determined / Eric Silverstein's curator insight, December 13, 2013 7:13 PM

Vala Afshar provides key data and trends that will impact your business, is your company ready?

celineonline's curator insight, December 18, 2013 9:21 AM

Les 8 tendances expliquées dans l'article :

1. Les communautés en ligne sont le carburant du moteur social

2. Ignorez le Cloud à votre péril

3. La gamification accélère la productivité

4. L'ascension du Directeur digital (Chief Digital Officer)

5. Vos clients sont mobiles, l'êtes vous ?

6. Focus sur l'inbound content

7. Contenu contextuel via le marketing automation (ou trigger marketing)

8. Mesurer votre impact Social

 

Et vous, quelles tendances identifiez vous ?

Rescooped by Amanda Groover from Business Signage
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7 Tips for Your Business Sign or Lawn Sign

7 Tips for Your Business Sign or Lawn Sign | Logo Impact and Brand Awareness | Scoop.it
Follow these 7 business sign tips for your sandwich boards and business signs to help you generate a higher percentage of sales leads.

Via Metro Sign and Awning
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Rescooped by Amanda Groover from All About Google
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Google's Zero Moment of Truth Meets The Ultimate Moment of Truth

Google's Zero Moment of Truth Meets The Ultimate Moment of Truth | Logo Impact and Brand Awareness | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari
Amanda Groover's insight:

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

more...
Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Rescooped by Amanda Groover from RetailFit
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The Future of Retail: Big Data and Social Media Pave the Way

The Future of Retail: Big Data and Social Media Pave the Way | Logo Impact and Brand Awareness | Scoop.it

Where is retail going in the next years? See how big data and social media are paving the way of retail.


Via Kun Le
Amanda Groover's insight:

I'm always on the lookout for articles that provide "lightbulb" moments for me.  Working in an industry that changes daily, requires staying in the know about changes and future developments.  This article provided great insight for me today!

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Rescooped by Amanda Groover from Social Media, SEO, Mobile, Digital Marketing
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How Alcohol Adversely Impacts Social Media Usage [INFOGRAPHIC

How Alcohol Adversely Impacts Social Media Usage [INFOGRAPHIC | Logo Impact and Brand Awareness | Scoop.it

How does alcohol usage affect social media usage? A tongue in cheek infographic for sure, but it’s good humor. My favorite part was the recommendation to update your LinkedIn after rehydration. I’m curious to know your thoughts on this one.


Via Kamal Bennani
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Rescooped by Amanda Groover from Startup Revolution
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5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub

5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub | Logo Impact and Brand Awareness | Scoop.it
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.

Via Martin (Marty) Smith
Amanda Groover's insight:

Your brand awareness is important!  Everywhere your logo appears is an opportunity for your business to succeed or fail.  Great article on logos and social media. 

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Martin (Marty) Smith's comment, July 15, 2013 12:57 PM
Good comment by Daniel :). M
Silvano Bonini's curator insight, July 16, 2013 10:11 AM

Ogni nuova Azienda deve essere riconoscibile con un logo ben studiato, per sviluppare una forte presenza sui social network, un logo accattivante incoraggia la condivisione di contenuti e di conseguenza la crescita della presenza nella comunità social.

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Whether happy or sad, Facebook posts are contagious, study says - azcentral.com

Whether happy or sad, Facebook posts are contagious, study says - azcentral.com | Logo Impact and Brand Awareness | Scoop.it
Sydney Morning Herald Whether happy or sad, Facebook posts are contagious, study says azcentral.com The study, published Wednesday in the online journal PLOS ONE, analyzed more than a billion anonymous status updates among more than 100 million...
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Rescooped by Amanda Groover from Hospitality Digital Marketing & Beyond
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SEO Trends to Watch in 2014 | Constant Content

SEO Trends to Watch in 2014 | Constant Content | Logo Impact and Brand Awareness | Scoop.it
SEO is a constantly evolving technique. The most successful businesses will follow emerging trends and adapt procedures to optimize online marketing strategies.

Via Alexandre Guapyassu
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Rescooped by Amanda Groover from Social Media, SEO, Mobile, Digital Marketing
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13 Common Mistakes in Web Desig

13 Common Mistakes in Web Desig | Logo Impact and Brand Awareness | Scoop.it

Here are 13 common mistakes in Web design you have most likely already made.


Via Kamal Bennani
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Rescooped by Amanda Groover from Design Revolution
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Web and Graphic Design Trends 2014 – Infographic via istock

Web and Graphic Design Trends 2014 – Infographic via istock | Logo Impact and Brand Awareness | Scoop.it
Brush up on what’s trending in the creative world with this quick look at the top visual design themes and tools for 2014.

Via Martin (Marty) Smith
Amanda Groover's insight:

Marketing in this decade not only needs but REQUIRES the ability to think outside of the box!  Look at some of the trends appearing in a marketing campaign near you  in the next year!

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Martin (Marty) Smith's curator insight, December 15, 2013 1:30 AM

Fun infographic from istock on trends for 2013 from nurturig fathers to beards. Smart designers and Internet marketers find ways to create "bridge content" to surf trends like this. Atlantic BT held an annual "beard off" others might right content for how their product or service helps "nurturing fathers".

Touches on the idea of multi-directional content curation discussed in Maria Popova Scoop: http://sco.lt/4mX9nd

Find the interactive infographic here:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

Jakarta Web Developer's curator insight, August 11, 5:15 PM

Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check)

Alfredo Corell's curator insight, August 12, 3:06 PM

Interactive infographic:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

Rescooped by Amanda Groover from All About Google
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A Google+ Overview: Breaking Through Misconceptions | Social Media Today

A Google+ Overview: Breaking Through Misconceptions | Social Media Today | Logo Impact and Brand Awareness | Scoop.it
There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.

Via Rami Kantari
Amanda Groover's insight:

Your brand needs to be on Google +, whether your customers are there or not!  Google loves Google!  Therefore, Google loves businesses that use Google +.   Check out this infograph!

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Josette Williams's curator insight, April 12, 2013 11:49 AM

Which strategy is more powerful for your niche market? Google+ versus Facebook

JudyHalle's comment, September 7, 2013 4:24 AM
nice one
nativemedia's comment, September 25, 2013 12:15 AM
that's wonderful
Rescooped by Amanda Groover from Hospitality Digital Marketing & Beyond
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Periodic text message table

Periodic text message table | Logo Impact and Brand Awareness | Scoop.it

Via Gust MEES, James Douglass, Alexandre Guapyassu
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Say Keng Lee's curator insight, October 7, 2013 4:19 AM

A nice guide to the lingo of today's digital natives!

Catalina Elena Oyarzún Albarracín's comment, October 7, 2013 3:52 PM
Very interesting,thank you.
Jonathan Climas's curator insight, October 13, 2013 8:24 PM

Very useful for teachers and parents! Decode what all the kids are saying. 

Rescooped by Amanda Groover from New Customer - Passenger Experience
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Smart Ways to Convert Facebook Likes to Sales - Omaginarium

Smart Ways to Convert Facebook Likes to Sales - Omaginarium | Logo Impact and Brand Awareness | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies

Via Eric_Determined / Eric Silverstein
Amanda Groover's insight:

Many people ask me how exactly are they suppose to use their Facebook Page to grow business.  Here is a great resource on that topic to use as a reference.

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Suzen Pettit's comment, November 1, 2013 3:02 PM
thank you Eric! appreciate the shares!
Bigback 's curator insight, November 3, 2013 11:46 PM

I like it

Martine Coutu's curator insight, November 4, 2013 11:18 AM

Mobilisez vos clients avec Facebook.

Rescooped by Amanda Groover from Innovative Marketing and Crowdfunding
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LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads

LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads | Logo Impact and Brand Awareness | Scoop.it
LinkedIn Leads to Get You More Business

Via Marty Koenig
Amanda Groover's insight:

One of the most effective new ways to generate leads or make that extra impressive effort is through Linked In.  This is a great new reference to help you discover how to use LinkedIn for you!

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Marty Koenig's comment, November 11, 2013 10:16 PM
Thanks everyone for the comments and rescoops! Take a look at the more recent version at the top http://www.scoop.it/t/crowdfundingrocks