Well, maybe the term "hidden messages" is a bit of an exaggeration but I'm sure you're familiar with the genre: logos that exploit the use of negative space or other optical tricks to add a little something to what's evident at first glance. Collections of such logos are far from new but British plastic business card printer Oomph! recently cooked up a nicely-done graphic that included the usual suspects, as well as few obscure ones I wasn't familiar with.
Did you realise that most of the world's top brands use blue in their logos? In fact, 95% of them use only one or two colours in their logos. This infographi (RT @anneinbcn: Colors and fonts in your logo..what do they say about your business?
Cinema Blend Why The Oscars Logo Got A Makeover Co.Design The old Academy logo had existed since the 1920s, and it exclusively showed off the shape of the Academy's gold statuette. At some point, the statuette became ensconced in a round oval.
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
Whether it's a redesign or an entirely new execution, 2014 has already seen a bunch of great logo designs. Here we take a look at some of the best ones to be released in these few short weeks of January...
When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes.
Boston Globe Marissa Mayer's Design Intern Had Another Idea For Yahoo's New Logo Business Insider In a Tumblr post about the new logo, Yahoo CEO Marissa Mayer thanked Max Ma, a design intern at the company, for helping come up with the design.
What is a brand? And how is it different from a logo? It’s not a stupid question. Even designers and agencies seem to be confused about this critical distinction, so I’m not surprised when clients are confused. Often when clients refer to “our brand” they are talking about their logo, not their brand. And a
Inspired by the winners of a logo contest last fall with the winning design submitted by Nathan E. Quinn, a graphics specialist at the Defense Media Activity and honorable mention design submitted by Peter Thielen, Jr., this ...
You've just taken a new brief from a new client and now you're sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind? Believe me, it could be a long wait.
You may remember that not long ago we challenged you to guess the logo? Well, seeing as it was so popular, we've decided to put your branding skills to the test again once again. Here are 15 different logo designs for you to feast your eyes on. But how many of them can you correctly identify?
First off is the basics, the logo. The logo carries a lot of weight as it can make or break the brand. The logo of a company is everywhere, and it's what people recognize when they first start looking at a company.
Small Business: Choosing a logo that fits your brand Newsday A truly memorable logo is instantly recognizable. Think Apple's iconic bitten fruit and McDonald's golden arches. A strong logo can be a brand's greatest asset, experts say.
One of the things that has garnered my attention about this category of marketing competitive intelligence tracking & benchmarking is that it’s NOT monitoring. I continuously correct myself because there is a huge difference between monitoring and tracking. Monitoring is more about listening for similarities and or common threads. Tracking is about identifying the forces that cause someone to head in a particular direction based on what they “care about”. .
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