Logo Design Inspiration
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40 Brand Logos with Hidden Messages

40 Brand Logos with Hidden Messages | Logo Design Inspiration | Scoop.it
Well, maybe the term "hidden messages" is a bit of an exaggeration but I'm sure you're familiar with the genre: logos that exploit the use of negative space or other optical tricks to add a little something to what's evident at first glance. Collections of such logos are far from new but British plastic business card printer Oomph! recently cooked up a nicely-done graphic that included the usual suspects, as well as few obscure ones I wasn't familiar with.
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What Does Your Logo Say About Your Brand? [INFOGRAPHIC]

What Does Your Logo Say About Your Brand? [INFOGRAPHIC] | Logo Design Inspiration | Scoop.it
Did you realise that most of the world's top brands use blue in their logos? In fact, 95% of them use only one or two colours in their logos. This infographi (RT @anneinbcn: Colors and fonts in your logo..what do they say about your business?
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Why The Oscars Logo Got A Makeover - Co.Design

Why The Oscars Logo Got A Makeover - Co.Design | Logo Design Inspiration | Scoop.it
Cinema Blend
Why The Oscars Logo Got A Makeover
Co.Design
The old Academy logo had existed since the 1920s, and it exclusively showed off the shape of the Academy's gold statuette. At some point, the statuette became ensconced in a round oval.
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The definitive guide to logo design: 50 pro tips | Logo design | Creative Bloq

The definitive guide to logo design: 50 pro tips | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
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The biggest logo redesigns of 2014 so far | Logo design | Creative Bloq

The biggest logo redesigns of 2014 so far | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
Whether it's a redesign or an entirely new execution, 2014 has already seen a bunch of great logo designs. Here we take a look at some of the best ones to be released in these few short weeks of January...
Julia McFarland's insight:

Simple and clean seems to be the theme...

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How the Adidas logo earned its stripes | Logo design | Creative Bloq

How the Adidas logo earned its stripes | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
Sportwear manufacturing is a hotly-contested battleground for big business, which fights just as aggressively as many of the sportsmen and women that the companies compete to clothe.
Julia McFarland's insight:

For all of your sports [apparel] fans out there...

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The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq

The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes.
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Starbucks' New Logo Will Not Be the New Gap New Logo

Starbucks' New Logo Will Not Be the New Gap New Logo | Logo Design Inspiration | Scoop.it
It's early enough into the new year that you probably remember the horrific MS Paint meets clip art Gap logo redesign. After a slew of negative feedback on the new design, the company (wisely) deci...
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Marissa Mayer's Design Intern Had Another Idea For Yahoo's New Logo - Business Insider

Marissa Mayer's Design Intern Had Another Idea For Yahoo's New Logo - Business Insider | Logo Design Inspiration | Scoop.it
Boston Globe
Marissa Mayer's Design Intern Had Another Idea For Yahoo's New Logo
Business Insider
In a Tumblr post about the new logo, Yahoo CEO Marissa Mayer thanked Max Ma, a design intern at the company, for helping come up with the design.
Julia McFarland's insight:

I don't really like either one...

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The Greatest Brandversations | Branding Magazine

The Greatest Brandversations | Branding Magazine | Logo Design Inspiration | Scoop.it
The Greatest Brandversations is an interesting project by Stefan Asafti, a graphic designer from Romania. (RT @ToldYaSo_GM: Brand logos caught up in eachother. Giant competitor's logos meet.
Julia McFarland's insight:

Love this playful approach to branding and competition

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99designs ran a contest to find the best alternative Yahoo logo – here’s the winner

99designs ran a contest to find the best alternative Yahoo logo – here’s the winner | Logo Design Inspiration | Scoop.it
Yahoo announced earlier this month that it will introduce a new corporate logo on September 5, and that prompted the folks at crowdsourced design site 99designs to challenge its users ...
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Brand vs. Logo: The Mystery Solved - Gist Brands

What is a brand? And how is it different from a logo? It’s not a stupid question. Even designers and agencies seem to be confused about this critical distinction, so I’m not surprised when clients are confused. Often when clients refer to “our brand” they are talking about their logo, not their brand. And a
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How to Pick a Brand Name | Social Media Today

How to Pick a Brand Name | Social Media Today | Logo Design Inspiration | Scoop.it
Here is a list of some things that will guide you to creating a cool brand name for your company.
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Naval History and Heritage Command Releases Official New Logo

Inspired by the winners of a logo contest last fall with the winning design submitted by Nathan E. Quinn, a graphics specialist at the Defense Media Activity and honorable mention design submitted by Peter Thielen, Jr., this ...
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Warner Bros. logo design evolution

Warner Bros. logo design evolution | Logo Design Inspiration | Scoop.it
An overview of all logos from Warner Bros. The design evolution of main studio logos (13) and custom logos (200+) from 1923-2015
Julia McFarland's insight:

Great design is timeless - yet adaptable - love the whimsey demonstrated by Warner Brothers as they adapt their logo to fit the theme of their movies!

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Where to find logo design inspiration | Logo design | Creative Bloq

Where to find logo design inspiration | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
You've just taken a new brief from a new client and now you're sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind? Believe me, it could be a long wait.
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World's top logos recreated with new Squarespace tool | Logo design | Creative Bloq

World's top logos recreated with new Squarespace tool | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
The Microsoft logo reinvented with Squarespace Logo
Julia McFarland's insight:

Do you think this is a viable threat to logo designers? I'm not so sure...

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Identify the logo part 2 - can you name these 15 brands? | Logo design | Creative Bloq

Identify the logo part 2 - can you name these 15 brands? | Logo design | Creative Bloq | Logo Design Inspiration | Scoop.it
You may remember that not long ago we challenged you to guess the logo? Well, seeing as it was so popular, we've decided to put your branding skills to the test again once again. Here are 15 different logo designs for you to feast your eyes on. But how many of them can you correctly identify?
Julia McFarland's insight:

I scored 47%... How well will you score?

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Inspiration For Creating A Brand Identity - Design your way

Inspiration For Creating A Brand Identity - Design your way | Logo Design Inspiration | Scoop.it
First off is the basics, the logo. The logo carries a lot of weight as it can make or break the brand. The logo of a company is everywhere, and it's what people recognize when they first start looking at a company.
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Considering a logo redesign? 4 lessons from Starbucks, Nike and other bigwigs Customer Blog

Considering a logo redesign? 4 lessons from Starbucks, Nike and other bigwigs Customer Blog | Logo Design Inspiration | Scoop.it
Thinking of rebranding your company? Learn from the success stories - and blunders - of major companies' logo evolutions over the years.
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6 common myths about logo design

6 common myths about logo design | Logo Design Inspiration | Scoop.it
Sorry, but you just don’t understand me. If logos could speak, this is what they’d probably say to most of their owners — and designers alike. There
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Small Business: Choosing a logo that fits your brand - Newsday

Small Business: Choosing a logo that fits your brand
Newsday
A truly memorable logo is instantly recognizable. Think Apple's iconic bitten fruit and McDonald's golden arches. A strong logo can be a brand's greatest asset, experts say.
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Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence

Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence | Logo Design Inspiration | Scoop.it

One of the things that has garnered my attention about this category of marketing competitive intelligence tracking & benchmarking is that it’s NOT monitoring. I continuously correct myself because there is a huge difference between monitoring and tracking. Monitoring is more about listening for similarities and or common threads. Tracking is about identifying the forces that cause someone to head in a particular direction based on what they “care about”.  .


Via Bonnie Hohhof
Julia McFarland's insight:

Wonderful advice here.

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