Colour theory is a central and often overlooked area of design. On a simple level, the colours on the warm side of the spectrum - such as red and yellow - are bold, uplifting and energetic, while their cooler counterparts, blue and green, exude calmness and feel more reserved.
When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes.
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of...
Editor’s note: This is a contributed post by Kalpesh Singh, who is very passionate about graphic design and technical writing. He’s always happy to share his passion for social media and graphic design.
In this post, we are featuring a collection of 33 vintage typographic logos that showcase a range of creative design ideas. We hope that you'll be able to draw some inspiration from them for your own vintage logo design.
I can hardly imagine my mornings without a cup of flavorful, tasty cup of coffee. I bet coffee is also a part of many people’s morning routines – for some, it could even be indispensable for getting themselves up and ready for the day. If you have seen a showcase ... Continue reading »
You've just taken a new brief from a new client and now you're sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind?
They may look simple but don't be fooled into thinking logo design is an easy task. As these leading designers explain, there's a lot you need to take into account in order to design the perfect logo...
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