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Online Brands with Offline Ambitions | Branding Magazine

Online Brands with Offline Ambitions | Branding Magazine | Branding, Marketing and Social Engagement | Scoop.it
Why is this? Why do switched on, online brands want print media coverage? Aren't print circulations for the most part are continuing to fall and become less relevant?
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8 ways to use Google Analytics beyond keywords

8 ways to use Google Analytics beyond keywords | Branding, Marketing and Social Engagement | Scoop.it

Excellent blog post from Casie Gillette on how Google Analytics is more than just keywords. Very useful social marketing advice . . .


Via David Blundell
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7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A)

7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A) | Branding, Marketing and Social Engagement | Scoop.it

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good. This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy!

 


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How to 'Split Test' Your Website to Engage Online Customers Better

How to 'Split Test' Your Website to Engage Online Customers Better | Branding, Marketing and Social Engagement | Scoop.it
Improve your site's performance by determining which design features resonate most with your audience.
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It's Basic Math That's Killing Display

It's Basic Math That's Killing Display | Branding, Marketing and Social Engagement | Scoop.it
Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business (http://t.co/Aux63mw1 It's Basic Math That's Killing Display...)...
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10 Ways to Build Your Brand Using Social Media

10 Ways to Build Your Brand Using Social Media | Branding, Marketing and Social Engagement | Scoop.it
Shane Jones is a Senior Social Outreach Specialist at WebpageFX. He also is the founder of Local Soccer News, a League Soccer News blog. He is also a traveling fanatic, and writes about his bucket ...
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Seven rules of successful branding | Creative Bloq

Seven rules of successful branding | Creative Bloq | Branding, Marketing and Social Engagement | Scoop.it
What does creating a successful brand involve? New York-based art director Larry Mayorga offers some pointers. (7 rules of successful branding. Have you followed any of these rules?
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Designing A Business Card: 5 Things You Need To Know

Designing A Business Card: 5 Things You Need To Know | Branding, Marketing and Social Engagement | Scoop.it
While the information that goes on a business card may have changed over time, replacing fax numbers with Twitter handles, the card itself is still a critical part of a real-world networking strategy.
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10 Inspirational Examples of Branding Design | Fasthosts Blog

10 Inspirational Examples of Branding Design | Fasthosts Blog | Branding, Marketing and Social Engagement | Scoop.it
Every week many people come to Fasthosts to get their idea online.
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Newsweek Announces Digital-Only Plans

Newsweek Announces Digital-Only Plans | Branding, Marketing and Social Engagement | Scoop.it
Scrutiny turns to Time magazine (Newsweek Announces Digital-Only Plans http://t.co/p867ijr7 via @Adweek...)...
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How to Brand Your Company Online | Social Media Performance ...

How to Brand Your Company Online | Social Media Performance ... | Branding, Marketing and Social Engagement | Scoop.it
In our previous post, Understanding Social Media Optimization, we continued our series with a discussion on how to increase your visibility, linkability, and inclusion in social media. In this post, we take a look at how to brand ...
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Social Branding - Seo Sandwitch Blog

Social Branding - Seo Sandwitch Blog | Branding, Marketing and Social Engagement | Scoop.it
Social Branding meaning with examples.How to carry out social branding for your brand and get the maximum results.
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Are You Creating Attention-Grabbing Headlines?

Are You Creating Attention-Grabbing Headlines? | Branding, Marketing and Social Engagement | Scoop.it
Internet users have short attention spans. If you want to get noticed, you have to do it quickly or else they will move on to another site within seconds.
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Building your brand from the inside out

Building your brand from the inside out | Branding, Marketing and Social Engagement | Scoop.it
It may be a Friday, but there is still time to bang out a blog following CharityComms branding seminar yesterday afternoon. I have long been... (RT @BrandDufour: Top Tips galore from @CharityComms #ccbranding Branding from the Inside Out seminar.
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[INFOGRAPHIC] The New Face of #SEO: How SEO Has Changed

[INFOGRAPHIC] The New Face of #SEO: How SEO Has Changed | Branding, Marketing and Social Engagement | Scoop.it

Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.

 

I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes...


Via Nebojsa Stojanovic
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An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR | Branding, Marketing and Social Engagement | Scoop.it
Follow these tips for bouncing back from a bad public relations situation.
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4 Ideas for Hosting Google+ Hangouts 'On Air'

4 Ideas for Hosting Google+ Hangouts 'On Air' | Branding, Marketing and Social Engagement | Scoop.it
How to make the social network's video conferencing tool work for your business.Get the latest blog articles on business ideas and trends from...
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Making Your Business Likeable In The Age of Social Media

Making Your Business Likeable In The Age of Social Media | Branding, Marketing and Social Engagement | Scoop.it
In a world where one out of every seven minutes spent online is spent on Facebook, businesses can longer afford to simply focus on creating the best product...
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Make Your Brand Work for You With Retargeting - Business 2 Community

Make Your Brand Work for You With Retargeting - Business 2 Community | Branding, Marketing and Social Engagement | Scoop.it
Business 2 CommunityMake Your Brand Work for You With RetargetingBusiness 2 CommunityWhen advertising is promoted by the ideal consumer, your brand has reached marketing nirvana.
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The 10 Biggest Marketing Mistakes Of All Time (Video) - Business 2 Community

The 10 Biggest Marketing Mistakes Of All Time (Video) - Business 2 Community | Branding, Marketing and Social Engagement | Scoop.it
The 10 Biggest Marketing Mistakes Of All Time (Video)Business 2 CommunityNetFlix. All of these major brands have been propelled to success through a great product and fabulous marketing, but they've also made some major missteps along the way.
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Retaining Employees: 5 Things You Need To Know

Retaining Employees: 5 Things You Need To Know | Branding, Marketing and Social Engagement | Scoop.it
Even when the economy is tough -- and maybe especially then -- it's never a bad idea to show your employees appreciation.
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Powerful Branding Strategies to Grow a More Profitable Business

Powerful Branding Strategies to Grow a More Profitable Business | Branding, Marketing and Social Engagement | Scoop.it
Branding is a topic you frequently hear about but don’t always know how to apply to your business. Every company can benefit from branding, but how do you go about starting the process or taking the next step.
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Branding Strategies: How to Develop Your Local Business Voice | Business 2 Community

Branding Strategies: How to Develop Your Local Business Voice | Business 2 Community | Branding, Marketing and Social Engagement | Scoop.it
Today we’re going to talk about branding strategies and how they help to develop your local business voice. What’s a local business voice, you ask?
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6 Ways to Screw Up a Brand | Branding Magazine

6 Ways to Screw Up a Brand | Branding Magazine | Branding, Marketing and Social Engagement | Scoop.it
There's a lot of information out there about how to build a great brand. And by 'a lot,' I mean, as my mother would say, a shisselful.
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