No one should deliver a MOOC without considering income but pure ‘monetisation’ is the wrong term, as a MOOC is an activity that needs to be seen in terms of both costs and income over time. So I’ll come at this as if it was both an income and cost issue, namely its impact on your profit & loss account. Note also that an institution could position its financial goal as an investment, aim for break-even or go for profit. Monetisation is ot just about profits.
Via Nik Peachey