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Quikkly Wants To Be A Better QR Code

Quikkly Wants To Be A Better QR Code | Location, Location, Location, Question | Scoop.it
You've all used a QR code, right? Those weird-looking barcodes you're supposed to scan using a mobile to open a related web link. Nope? I thought not. For one..
Paul P Roberts's insight:

The return of the QR code....... Application in market research for gamification of journeys

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Nokia Releases New Z Launcher App For Android Users

Nokia Releases New Z Launcher App For Android Users | Location, Location, Location, Question | Scoop.it
Just when you thought smartphones couldn’t get any smarter Nokia announces that its Z launcher app is now available for public beta release.

Via Peter Azzopardi
Paul P Roberts's insight:

Another Relevance based app this time from Nokia

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Peter Azzopardi's curator insight, November 24, 2014 5:25 PM

Glad to see innovation still coming out of Nokia.

 

Guest post: Thanks to @Melissa Varela for the scoop.

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Google's Nest unveils kit tie-ups

Google's Nest unveils kit tie-ups | Location, Location, Location, Question | Scoop.it
Paul P Roberts's insight:

The start of Google's connected home. For those of a certain age Nest connected to a Teasmade can't come soon enough

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Foursquare’s Swarm And The Rise Of The Invisible App

Foursquare’s Swarm And The Rise Of The Invisible App | Location, Location, Location, Question | Scoop.it

Swarm is a new app from Foursquare out today that chisels off the check-in and proximity features of the main app and places them in a sparse, focus-driven new home. The app is nicely done, though it will be of most use to those in dense urban areas with lots of friends.


Via Peter Azzopardi
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Peter Azzopardi's curator insight, May 17, 2014 6:20 PM

Now, we’re entering the age of apps as service layers. These are apps you have on your phone but only open when you know they explicitly have something to say to you.

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BeHere app uses iBeacons to automatically take attendance as students enter the classroom

BeHere app uses iBeacons to automatically take attendance as students enter the classroom | Location, Location, Location, Question | Scoop.it
A new app called BeHere aimed at teachers uses Apple’s new Bluetooth LE iBeacon technology to recognize students and automatically take attendance as they enter a classroom. With the BeHere app ins...
Paul P Roberts's insight:

Another example of beacons this time used in schools to replace the registration process. 

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How Data Visualization Answered One of Retail's Most Vexing Questions

How Data Visualization Answered One of Retail's Most Vexing Questions | Location, Location, Location, Question | Scoop.it
But raised a host of new ones.
Paul P Roberts's insight:

Interesting use of both location based and behavioural research. 

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How iBeacons Work for Indoor Location Based Services - Technical Guide and Recommendations | SYS-CON MEDIA

How iBeacons Work for Indoor Location Based Services - Technical Guide and Recommendations | SYS-CON MEDIA | Location, Location, Location, Question | Scoop.it

There is a lot of excitement about Apple’s new iBeacon technology but most people still don't realise what it is or how to use it.


Via Geo Indoor
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Geo Indoor's curator insight, May 6, 2014 3:49 PM

How iBeacons Work for Indoor Location Based Services - Technical Guide and Recommendations 

 

http://www.sys-con.com/node/3080331

 

 

A third party beacon can use the iBeacon BLE profile to advertise its relative location and therefore be classed itself as an iBeacon. An iPhone can also use the iBeacon BLE profile itself to act as a Virtual iBeacon. In this case the power levels are generally higher and so you may get a more accurate result. There is nothing to stop an Android 4.3 device being able to use the iBeacon BLE profile to advertise itself as a Virtual iBeacon too.

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Amplify Content Marketing with an Influencer Strategy

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
Paul P Roberts's insight:

An interesting challenge for market research 

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Guillaume Decugis's curator insight, November 24, 2014 4:13 PM

Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don't put in place strategies to overcome the content abundance that results in diminshing returns. 


As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it's about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.


Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.


To achieve that, co-creating with them and curating their content is not only a cost-effective approach compared to creating content alone but also a way to get in their radar and have them amplify your reach as explained in that great slideshare by the Traackr team. For more on that, I also suggest how Lee Odden describes it here.

Nawel H's curator insight, November 25, 2014 8:08 AM

Tournez-vous vers les internautes influents pour doper votre stratégie Content Marketing

MINGUIAMA Aymard's curator insight, November 26, 2014 3:44 AM

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

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Burberry shortens path to purchase with Twitter's In Tweet Purchases - Luxury Daily - Commerce

Burberry shortens path to purchase with Twitter's In Tweet Purchases - Luxury Daily - Commerce | Location, Location, Location, Question | Scoop.it
Paul P Roberts's insight:

Will be interesting to see how this develops. Will test the impulse purchase discussions, lots of emotional purchases.... #mrx

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Apple's Latest Offering Explores the Great Indoors - Wall Street Journal

Apple's Latest Offering Explores the Great Indoors - Wall Street Journal | Location, Location, Location, Question | Scoop.it
Wall Street Journal Apple's Latest Offering Explores the Great Indoors Wall Street Journal Apple's iBeacon allows apps to locate a user within a few inches, so that a phone can direct a driver to the nearest open spot in a parking garage or the...
Paul P Roberts's insight:

Interesting article exploring some of the initial uses of beacons. We have the IMP talking and interacting with Beacons in a whole number of ways and look forward to seeing how we might help this market develop some of those new ideas

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Google adds nearly all UK public transport routes to Maps for easier ...

Google adds nearly all UK public transport routes to Maps for easier ... | Location, Location, Location, Question | Scoop.it
Planning a journey across London using public transport has been possible in Google Maps from mid-2011. Since then, though, the search specialist has made only slight improvements to this feature, as well as extending its ...
Paul P Roberts's insight:

Certainly make it easier to track peoples consumption of outdoor mediawhich centres on transport routes. Waiting for the day Google tracks our routes through the tube network....

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Shortwave Shows Off Anonymous Chat As Another Consumer Use Case For iBeacons | TechCrunch

Shortwave Shows Off Anonymous Chat As Another Consumer Use Case For iBeacons | TechCrunch | Location, Location, Location, Question | Scoop.it
Apple's iBeacons are being trialled and demoed in retail settings all over the place, but they're slowly becoming more interesting to average users, too. A..
Paul P Roberts's insight:

One the interesting areas with Beacons will be a series of secondary applications, here is one of those 

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[1404.6457] An empirical study of passive 802.11 Device Fingerprinting

passive 802.11 device fingerprinting (ht r/netsec) http://t.co/MlwMdF8pZj

More ways to get deanonymized. Turn off your wifi in public.
Paul P Roberts's insight:

Interesting paper on the technical nature of Wifi Fingerprinting

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