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Location Is Everywhere
Location is Everywhere, How is it Changing our Lives? It . affects everything in our daily lives. How do we manage it to live, work and play smarter?
Curated by Luigi Cappel
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Your Car Is the Killer App for Google Glass | Autopia | Wired.com

Your Car Is the Killer App for Google Glass | Autopia | Wired.com | Location Is Everywhere | Scoop.it
Everyone wants to know what Google Glass is good for. I've figured it out: It's the killer app for your car.
Luigi Cappel's insight:

I don't think anyone would argue with you on the benefits of Google Glass for car navigation and the levelled playing field that would make it available for all budgets.

 

The issue to me is how to disable other applications while someone is driving and the easy answer is to identify with the camera if the user has a steering wheel in front of them and with the accelerometer and GPS that the vehicle is moving. 

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Farid Mheir's curator insight, April 20, 2013 9:19 AM

I think of delivery services but also of sales reps, and how glass could transform their daily lives. All the technologies have been there for a while - GPS, cell phone, live traffic feeds, detailed maps - but what glass does is change the proximity, from something that you have - in-car garmin GPS - or that you carry - Android cell phone - to something that you constantly wear and have in front of your eyes - litterally.

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Foursquare wants to sell advertisers the power of its 3.5 billion check-ins - World News Report

The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.
Luigi Cappel's insight:

So many people are still saying that Foursquare is a waste of time and space. If you do nothing else, watch the 1 minute heat map video and tell me you still think Foursquare isn't being used enough to spend time on.

 

There are people that make things happen, people that watch things happen and people who wonder what happened.

 

When an organisation offers bricks and mortar destinations free tools and free customers and they don't take advantage of it, they should not complain about lack of business and competition from the web. 

 

Don't know how to use it? Ask someone!

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The 5 Creepiest Ways Major Companies Are Watching You

The 5 Creepiest Ways Major Companies Are Watching You | Location Is Everywhere | Scoop.it
The information age has been steadily providing technology that is allowing corporations to get to know their customers better than their own families. (RT @cracked: The products you buy are tracking your location.
Luigi Cappel's insight:

So here's the thing. Don't be confused by the name of the publication. These are for real.

 

5. Advertisers are now very much focussed on profile and context. They want to give you ads based on what you are doing or what you are interested in. Of course the cable company does have to tell you they are doing it and if you don't want them doing it, you can always put a post it note over the lens of the camera that you will be using for Skype and playing games where the motion detectors are watching you. You are already experiencing this concept in action every time you use Gmail.

 

4. The only thing new here is that it is now a mannequin as well as the cameras mounted on the roof of the retail store. Companies like sensormatic have been doing exactly this kind of study for at least 20 years. These days it is a lot more automated, but monitoring store traffic, flow, gender based behaviour has been a standard part of retail store and mall management for years. I first saw it presented at Arthur Anderson in Chicago around 1990.

 

3. Nestle is a true story. If you dig through my blogs, I'm sure you'll find more information about it.

 

2. I haven't heard of this one, advertisers looking at what quality or age your computer is, but the story about the scruff who looks at a Mercedes is a case of don't judge a book by the cover. I once watched a scruffy longhair guy buy a 2nd hand Ferrari for folding. I don't think they asked how he came to be carrying around $35,000 in cash, but he drove off in his new purchase.

 

1. All web sites where you shop, browse etc are tracking what you're doing using cookies or your account if you register. Amazon does pretty well in suggesting books that I was interested in and bought. I appreciate that. You do need to be aware that every time you sign up to a service you are giving them information about yourself. Most of them don't abuse it.

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Krowds Location-Based Video App Harnesses the Power of Shared Experiences - MarketWatch (press release)

Krowds Location-Based Video App Harnesses the Power of Shared Experiences - MarketWatch (press release) | Location Is Everywhere | Scoop.it
Krowds Location-Based Video App Harnesses the Power of Shared Experiences MarketWatch (press release) Users simply create shared public pools of video called Krowds based around an occasion such as a wedding, concert or sporting activity, and can...
Luigi Cappel's insight:

This sounds like a really cool app for events, activities, birthdays, sport, you name it. Sounds very promising

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Apple Dominates Mobile App Revenue in First Quarter - CNBC.com

Apple Dominates Mobile App Revenue in First Quarter - CNBC.com | Location Is Everywhere | Scoop.it
CNBC.com
Apple Dominates Mobile App Revenue in First Quarter
CNBC.com
Apple's iPhone may not be the most dominant smartphone worldwide, but the tech giant is killing its competitors when it comes to mobile app revenue, according to a recent study.
Luigi Cappel's insight:

Not everyone has listened to me on this one, but you can't beat the facts. There are more Android devices in use, but Apple users spend more money on apps.

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Advertisers zeroing in on where, as well as who, you are

Advertisers zeroing in on where, as well as who, you are | Location Is Everywhere | Scoop.it
Advertisers crank up location-based, geographic targeted campaigns on cross-referenced data

Via Location Based Marketing Association
Luigi Cappel's insight:

Funny really, the information has been there for a long time for large organisations like utility companies. They have had GIS systems for years. Probably used more for resource managament, but what better way to manage resources than to see where your customers are on a map, understand their behaviour. 

 

Many utilities used to live in the security that their customers didn't jhave much of an opportunity to churn. Some still think that to their peril.

 

It's time to get those business analysts looking into the big data and understanding their customers before someone else does!

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Loyalty & New Media

Loyalty & New Media | Location Is Everywhere | Scoop.it
Location, Location, Location – Geo-marketing & Why it Matters (Location, Location, Location – Geo-marketing & Why it Matters | http://t.co/AOijw91hmF RT @eugen12)...
Luigi Cappel's insight:

In case you still need to ask. You have a market of people who are local to you. What does local mean from a mobile perspective? They are near you right now. What are you going to do to get some business from them?

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Mobile Apps For Kingsport Entrepreneurs « Healthy Chocolate # 01

Mobile Apps For Kingsport Entrepreneurs « Healthy Chocolate # 01 | Location Is Everywhere | Scoop.it
#Xocai #artisan #choco #chocolate: Mobile Apps For Kingsport Entrepreneurs - http://t.co/Eh3Lsxt7sZ
Luigi Cappel's insight:

What I really like about this guy is that he is really into working smarter rather than harder and he has found some cool apps to help him do it. 

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Google Maps Offers Rare Look Inside Abandoned Fukushima Town - ROCKETNEWS24

Google Maps Offers Rare Look Inside Abandoned Fukushima Town - ROCKETNEWS24 | Location Is Everywhere | Scoop.it
ROCKETNEWS24 Google Maps Offers Rare Look Inside Abandoned Fukushima Town ROCKETNEWS24 Google Japan has announced that it is now possible for Google Maps users to access street view images of Namie, a coastal town in Fukushima that was severely...
Luigi Cappel's insight:

I don't agree that this is morbid, I think it is great that we have the opportunity to safely look at an area that has suffered devastation. This illustrates opportunities going forward to share a view with the world of things that matter without risk to people. I do feel for the people of Namie, who may find this a bitter sweet experience.

 

We see use of robot cameras for bomb disposal, military use etc, but this opens up opportunities after earthquakes etc to get a first hand view. Good on Google for sharing this info. 

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Zilla: Digital Dashboard & HUD – The Ultimate In-Car Upgrade.

Zilla: Digital Dashboard & HUD – The Ultimate In-Car Upgrade. | Location Is Everywhere | Scoop.it
Zilla: Digital Dashboard & HUD - The Ultimate In-Car Upgrade. ScreenshotsDescription #1 Navigation App in 11 Countries! ON SALE TODAY! Put yourself behind the wheel of a supercar every day with Zilla, the in-car computer your ride should hav ...
Luigi Cappel's insight:

I can see petrol heads liking this, but it sounds like it might be worth waiting for version 2?

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Police Look Into Fake Google Glasses

Police are struggling to enforce the new law banning wearing Google Glasses whilst driving a motor vehicle according to spokesperson AR Seymour. "From a distance many of today's Augmented Reality g...
Luigi Cappel's insight:

More and more technology is being used in cars. It won't be long before most new cars have heads up displays with not only navigation, climate control and entertainment systems, but also social media, location based deals and much more. Some of this can be controlled by legislation, but AR glasses such as Google glasses can be a real game changer. 

 

They will be connected to you mobile, or your in car network and there will be no easy way for anyone to know what you are doing. Now you're looking at Facebook, just for a second because someone messaged you, and a pedestrian walks in front of your car, BAM! 

 

For law enforcement, I suspect that within a year $2 shops will be selling fake AR glasses that look like the real thing. They are probably already in production. Now you're going to have teenagers who can't afford AR glasses pretending to wear them. They can't legislate against that.

 

It's one thing to monitor and control people sending text messages or holding their mobile up to their heads (for which there is no excuse in this day and age when you can buy handsfree kits for a few dollars), but Augmented Reality glasses are going to present some real challenges.

 

I love the technology and will be involved in developing solutions for AR glasses, but I have real concerns about people's safety and think this needs to be thought through now, now once people start having accidents.

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Heat Maps Confirm Williamsburg Bars Serve Lots of PBR - New ...

Heat Maps Confirm Williamsburg Bars Serve Lots of PBR - New ... | Location Is Everywhere | Scoop.it
Data startup Locu confirmed a long-standing hypothesis: Hipsters love Pabst Blue Ribbon, which until now was only thought...
Luigi Cappel's insight:

I like the footnote, you can take it 2 ways, but I do like using maps to display big data:)

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Professional Business Marketing » Learn how and why the location ...

Your are here: Home // Reviews // Learn how and why the location is important for home insurance. Learn how and why the location is important for home insurance. Posted on Mar. 22nd, 2013 by admin. Buying home insurance is certainly ...
Luigi Cappel's insight:

New Zealand recently had its first Census in 5 years, the last one was postponed because of the Christchurch earthquakes. This of course makes the information from those earthquakes even more important to many authorities including insurance companies. 

 

Insurance companies are businesses like any other. They try to measure risk based on a wide range of information. They have a GIS department or access to location based information as outlined in this article. They then try to have more clients in less risky places to cover the likelihood that they will have to pay out to others. 

 

As the article suggests, citizens also have access to a lot of information, but most of them, even if they are aware of it, don't use it. I live in a house that has a 100 year flood risk. Fortunately it has never happened and the location is worth taking that small risk. I was able to look at Census information to find out about the make up of the area, average incomes, ethnicities, how people get to and from their work, average size of family and much more, all of it for free, all I had to do was go to the Statistics Department website and use their free tools.

 

This is smart practice for many businesses, but what I found in practice was that most businesses don't think much beyond finding a location at a good price that appears to look good. Perhaps they are so excited about starting their business or moving their business that they don't give it a lot of thought.

 

In practice when I was involved in building a web based tool that would help people visualise appropriate information, I found that most businesses, SME businesses, didn't even know what questions to ask. They knew location was important, but that's where it stopped. 

 

Large companies can employ business analysts who have studied statistics, but most companies look to set up for many of the wrong reasons, such as rent, being close to their home so they don't have to commute too far, a building that doesn't need much modification.

 

More important questions might be, where do a high density of people live or work that would like my products or services? Can they afford my products? Would they drive or use public transport? Are there similar businesses to mine that I can collaborate with, or even competitors who will hep drive more people to the area? 

 

There are obviously many questions for each industry, but the answers are there. The key is knowing what questions to ask and having tools or consultants who can help you with those and interpreting the answers.

 

It is ironic that most people know Location, Location, Location are all critical, but they don't place it high in the decision factors and often that is the reason why their business thrives, survives or dives.

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Mobile coupons enter grocery aisles

Mobile coupons enter grocery aisles | Location Is Everywhere | Scoop.it
Location, location, location - it's important in the grocery business, too, with colorful produce drawing customers in and dairy items pulling them to the back of the store. But the trip through the...
Luigi Cappel's insight:

This is a really interesting story. Over the years I have studied many techniques to get people to buy more product in supermarkets. 

 

This is something a little different. The research in Pittsburgh found that the average shopper walks around 1400 feet in their regular shop, but they only cover about half of the floor space.

 

When they offered them coupons that took them outside of their planned route, they purchased another item on average for every additional 55 feet they walked. Their spend increased significantly over and above the specials themselves.

 

If brands like Countdown which already offer shopping lists for smartphones with guidance through the aisles were to add internal navigation and used this psychology within the apps, they could potentially increase the spend and they are already halfway there. 

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Online hitchhiking across Europe

Online hitchhiking across Europe | Location Is Everywhere | Scoop.it
In the world of hitchhiking gone are the handmade signs and endless waiting.
Luigi Cappel's insight:

Great story, hitchiking in the 21st century is alive and well

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Google lets UK cartographers tweak Maps (Wired UK)

Google lets UK cartographers tweak Maps (Wired UK) | Location Is Everywhere | Scoop.it
Google is rolling out its Map Maker software to the UK meaning British users can now make amendments and add features to existing maps (Google lets UK cartographers tweak Maps - using a trust moderation system to algorithmically deliver quality control...
Luigi Cappel's insight:

This is a well proven concept used in open source mapping as well as brands like TomTom who have map share on their car navigation PND's. The  nice thing in the car navigation environment of course is that they have the ability to corroborate information from the vehicles driving through the areas that have been modified. For example if someone said a road was closed but they are able to see hundreds of cars driving through it, they can confirm that the information is false.

 

The UK appears from past stories to have major issues with map data, not necessarily whether roads exist, but for example roads that are too narrow for a truck to drive through. 

 

The concept of crowd sourced data is a very economical way of improving your map data and I'm sure that Google will have plenty of technology in place for verification. I'm also sure it won't be long before they incorporate tools such as those TomTom has in its mobile mapping software. 

 

Just a footnote which I think is important. Don't confuse what Google offers on mobile with true car navigation. At least for the time being. Having worked for a mapping company for 8 years, I know there is a lot more to quality car navigation maps, than to a map which provides some guidance.

 

There are many important data elements in car navigation that people rely on, not only for safety or to get to their destination efficiently, but also to make sure they aren't breaking the law. For example speed zones, turn restrictions, road class, paved vs dirt roads (a major consideration on New Zealand), fastest vs shortest route, to name a few.

 

I'm not being critical, I use Google and I use car navigation, just for different things.

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What patients want from mobile apps

What patients want from mobile apps | Location Is Everywhere | Scoop.it
Dear mobile health app developers. We—patients and caregivers—need your help to reduce the demands of self care. (RT @HlthBzDcoded: Calling all #developers: what #patients want from #mobile #apps.
Luigi Cappel's insight:

What this article actually translates to is that apps need to not only perform the function they were designed for, but they need additional elements such as gamification.

 

The problem with keeping a diary isn't the app. Whether you do it on paper or do it on an app makes no fundamental difference, depsite what the writer says. If you put it on paper, you're still taking the same amount of time to do it, more if the application is wel designed, with tick boxes, scrolling counters or other tools. You might also get rewards of some sort, perhaps points that translate into a discount at your local pharmacy.

 

We love games, the statistics of game players in the world are astounding. According to the Entertainment Software Association's annual study of game players:

 

69% of all heads of households play computer and video games

97% of youth play computer and video games

1 in 4 gamers is over the age of 50

 

Dusguise the need to keep records as a game. Show progress with graphs and achieved goals and provide a reward of some sort and people are much more likely to use them. They may even come to enjoy the onerous task and get healthier. 

 

The other point is that the smartphone is a ubiquitous device. You are much more likely to have it on hand than a piece of paper and a pen, especially THE piece of paper you were tracking your notes on. Plus how does the information on the notes get to the doctor? How do the details get collated? 

 

The problem isn't using an app, its that the app needs to be developed using game mechanics by someone who not only understands programming, but also human psychology.

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California Court Rules Anti-Texting Laws Apply to Checking Maps While Driving

California Court Rules Anti-Texting Laws Apply to Checking Maps While Driving | Location Is Everywhere | Scoop.it
According to a court ruling from the California Court of Appeals (via Orin Kerr), using a mobile phone such as Apple's iPhone to check or update...
Luigi Cappel's insight:

This is a potential landmark ruling. It could be a game changer for car navigation applications on mobile and a boon for PND's (Portable Navigation Devices), although today many of those devices also include social media apps. Interesting times ahead.

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Top 500 - Starbucks stirs up mobile purchases with its apps - Internet Retailer

Top 500 - Starbucks stirs up mobile purchases with its apps - Internet Retailer | Location Is Everywhere | Scoop.it
Internet Retailer - E-Retailers/Top 500 - Starbucks stirs up mobile purchases with its apps (more evidence that mobile commerce will be huge…Starbucks trending to 10% of all txns made with mobile phones http://t.co/WC3JKxyjrS)...
Luigi Cappel's insight:

I'm not a big fan of Starbucks coffee, but I am of their mobile marketing

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Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise

Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise | Location Is Everywhere | Scoop.it
Mobile - Curious about what's new in mobile? We launch a new weekly feature—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two).
Luigi Cappel's insight:

I like Mobile Minute. I don't have time for 20 minute videos very often.

 

Cool to see Wal-Mart allowing people to scan their shopping on their iPhone and then take it to a self checkout. Amazing potential savings for retailers in staff and POS costs. 

 

I like the point that all of that happens without NFC.

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Tyler ISD considering GPS system for buses - Tyler Morning Telegraph

Tyler ISD considering GPS system for buses - Tyler Morning Telegraph | Location Is Everywhere | Scoop.it
Tyler ISD considering GPS system for buses Tyler Morning Telegraph TISD spokeswoman Dawn Parnell said that a GPS transmitter will be installed on each bus and convey data such as speed, direction, idle time and the time and duration of stops at...
Luigi Cappel's insight:

We have had GPS on bus routes in New Zealand for many years. We even have systems in some cities designed to try to give buses green lights in busy areas to improve public transport timing.

 

I haven't heard of a system with features like this one allowing parents to identify when the bus is due, so they can be there at the right time to pick them up.

 

Fleet Management is also great in the case of breakdowns or emergencies. For example one of the issues we had in Christchurch New Zealand after the earthquakes was people not knowing where their families were. People didn't know which roads were open and a combination of FM and car nav with real time traffic (often integrated with FM) can be very helpful.

 

It can also of course be used for driver training, avoiding harsh acceleration and braking. Green driving is also something that can be used as a KPI and sets a good example for the children, and perhaps a learning opportunity on sustainability.

 

This is the way of the future and whilst some committees may focus on cost, the ROI will come in many ways including reduced fuel costs and vehicle wear and tare as well as improved confidence in the bus services and happy parents knowing where their children are, especially when buses are late.

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Maps Show 'Class Divide' in Somerville, Boston - Patch.com

Maps Show 'Class Divide' in Somerville, Boston - Patch.com | Location Is Everywhere | Scoop.it
Maps Show 'Class Divide' in Somerville, Boston Patch.com Back to Somerville, the map shows the Winter Hill, East Somerville, Ten Hills and Magoun Square areas as places dominated by the service class, representing people who engage in "low-wage,...
Luigi Cappel's insight:

This shows the value of analysing big data in a mapping environment. Large corporations have done it for years, but it is now filtering down to a point where everyone will have access to it.

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How your movements create a GPS 'fingerprint'

How your movements create a GPS 'fingerprint' | Location Is Everywhere | Scoop.it
Through GPS, most mobile users can be quickly identified by their daily movement patterns, according to a study.
Luigi Cappel's insight:

Not only can they do it, but there are several business models that do it already as a matter of course (mostly witht the tracked person's permission).

 

There are many apps tracking us on a regular basis and this is going to be the norm going forward as we head into this world of location based recommendations. Apps can't make relevant offers to you if they don't know where you are and what you like.

 

The important thing is being to know what information app developers have about you, how they use it and how they protect it. You should also have the ability to revike that right. 

 

Ultimately privacy is all but dead unless you go off the grid.

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Farid Mheir's curator insight, March 29, 2013 2:10 PM

Most of us will gladly supply our location data in order to have access to location-based promotions, reductions, coupons and other incentives. But unlike web browsing data, which can remain anonymous, location data actually reveals who you are.

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Google updates Google+ apps for mobile, adds photo filters to iPhone app - The Verge

Google updates Google+ apps for mobile, adds photo filters to iPhone app - The Verge | Location Is Everywhere | Scoop.it
VC Circle
Google updates Google+ apps for mobile, adds photo filters to iPhone app
The Verge
Google is today refreshing its Google+ mobile apps across both iOS and Android.
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Street Art Project Maps Rap Lyric Shout Outs Around NYC - Gothamist

Street Art Project Maps Rap Lyric Shout Outs Around NYC - Gothamist | Location Is Everywhere | Scoop.it
Street Art Project Maps Rap Lyric Shout Outs Around NYC
Gothamist
Previously, street artist Jay Shells has taken on etiquette of all kinds, from human behavior to animal behavior to subway behavior.
Luigi Cappel's insight:

This is very cool, I wonder if I could do that with some of my lyrics:)

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