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What is Customer Journey Mapping?

What is Customer Journey Mapping? | The Sensor | Scoop.it
What is customer journey mapping?
Customer journey mapping is the process of creating a visual map which displays the steps, stages and touch points of how a cu(...)

Via AndreasFeldenkirchen, Fred Zimny
Magnolia Business Alliance's insight:

"A well developed customer journey map enables you to understand what your customer is doing at each stage of their interaction. By mapping each process you can see what they are doing, why they are doing it and how they feel about the experience.


With this understanding businesses can identify opportunities for improvement and seek to optimise and innovate their customer;s experience to assist in achieving their business objectives."

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The Sensor
The Sensor is designed to bring you the latest developments about the geospatial technology industry. It is distributed to an audience of over 2,100 subscribers including academia, government, and private industry.
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One Year After Superstorm Sandy, Has Anything Changed? - Popular Mechanics

One Year After Superstorm Sandy, Has Anything Changed? - Popular Mechanics | The Sensor | Scoop.it
Popular Mechanics
One Year After Superstorm Sandy, Has Anything Changed?
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3 States Take Steps to Ease Impact of Flood Rate Increases - PropertyCasualty360

3 States Take Steps to Ease Impact of Flood Rate Increases - PropertyCasualty360 | The Sensor | Scoop.it
3 States Take Steps to Ease Impact of Flood Rate Increases PropertyCasualty360 McCarty is acting because of concerns by city and state officials as well as Realtors that the rate hikes mandated under the Bigger-Waters act will undermine the nascent...
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DigitalGlobe: Lift US Restrictions on Commercial Satellite Imagery

Satellite imagery provider DigitalGlobe wants the US government to lift a ban on the quality of pictures its can provide to commercial companies.
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Retail bank innovation focuses on mobile, location-based services and gamification

Retail bank innovation focuses on mobile, location-based services and gamification | The Sensor | Scoop.it
Three quarters of banks are expecting to invest in innovation, according a report from outsourcing firm Infosys, though many continue to cite legacy IT systems as a barrier.
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What is Customer Journey Mapping?

What is Customer Journey Mapping? | The Sensor | Scoop.it
What is customer journey mapping?
Customer journey mapping is the process of creating a visual map which displays the steps, stages and touch points of how a cu(...)

Via AndreasFeldenkirchen, Fred Zimny
Magnolia Business Alliance's insight:

"A well developed customer journey map enables you to understand what your customer is doing at each stage of their interaction. By mapping each process you can see what they are doing, why they are doing it and how they feel about the experience.


With this understanding businesses can identify opportunities for improvement and seek to optimise and innovate their customer;s experience to assist in achieving their business objectives."

more...
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Chase Mission Main Street Grants

Chase's $3M Mission Main Street Grants program for Small Business is in full swing! Apply or vote today!
Magnolia Business Alliance's insight:

What would your small business do with $250,000? 

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Global remote sensing products market to reach $8.1bn in 2014

Global remote sensing products market to reach $8.1bn in 2014 | The Sensor | Scoop.it
The global market for remote sensing products is expected to reach $7.6 billion in 2013 and grow to $8.1 billion in 2014, according to a new research by BCC Research.
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Breast Cancer in Iowa

Breast Cancer in Iowa | The Sensor | Scoop.it
Where is #breastcancer in Iowa? View GIS-Smoothed maps for incidence, late-stage, & mortality. http://t.co/88TyFpFb04
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In honor of Breast Cancer Awareness month. Would be interesting to see applied to other states...

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Panel links underwater mapping sonar to whale stranding for first time - Washington Post (blog)

Panel links underwater mapping sonar to whale stranding for first time - Washington Post (blog) | The Sensor | Scoop.it
Washington Post (blog) Panel links underwater mapping sonar to whale stranding for first time Washington Post (blog) The mysterious stranding of about 100 melon-headed whales in a shallow Madagascar lagoon in 2008 set off a rapid international...
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Sensors | Free Full-Text | GeoCENS: A Geospatial ...

Sensors | Free Full-Text | GeoCENS: A Geospatial ... | The Sensor | Scoop.it
Abstract: The world-wide sensor web has become a very useful technique for monitoring the physical world at spatial and temporal scales that were previously impossible. Yet we believe that the full potential of sensor web ...
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RESEARCH AND MARKETS: GIS Market in the Government Sector - 2013 Report - 4-traders (press release)

RESEARCH AND MARKETS: GIS Market in the Government Sector - 2013 Report - 4-traders (press release) | The Sensor | Scoop.it
RESEARCH AND MARKETS: GIS Market in the Government Sector - 2013 Report
4-traders (press release)
This report provides an in-depth analysis of the global GIS market in the government sector.
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CHANGING COASTLINE: Coast faces insurance-premium tsunami - Carver Reporter

CHANGING COASTLINE: Coast faces insurance-premium tsunami - Carver Reporter | The Sensor | Scoop.it
CHANGING COASTLINE: Coast faces insurance-premium tsunami Carver Reporter Homeowners and business owners up and down the commonwealth's coastline are also awakening to the new reality the Bigger-Waters National Flood Insurance Act of 2012 will...
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Satellite Imagery Provider DigitalGlobe to Expand, Stay in Colorado - Xconomy

Satellite Imagery Provider DigitalGlobe to Expand, Stay in Colorado - Xconomy | The Sensor | Scoop.it
Satellite Imagery Provider DigitalGlobe to Expand, Stay in Colorado Xconomy DigitalGlobe (NYSE: DGI) is one of the world's leading satellite imagery and geospatial information companies, with a market cap of $2.25 billion and 2012 profit of $39...
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The State Of The American Small Business

The State Of The American Small Business | The Sensor | Scoop.it
NPR explores issues facing small businesses in the U.S.
Magnolia Business Alliance's insight:

Interesting series of articles about Small Business in America today.

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Unmanned Aerial Vehicle (UAV) Market Worth $8351.1 Million by 2018

Unmanned Aerial Vehicle (UAV) Market Worth $8351.1 Million by 2018 | The Sensor | Scoop.it
Magnolia Business Alliance's insight:

"The global Unamanned Aerial Vehicle Market (2013-2018) revenue is expected to grow from $7,098.6 million in 2013 to $8,351.1 million by 2018. Global UAV Market (2013-2018) is majorly driven by the growth of demand for Homeland Security. Maritime patrolling and counter privacy is also one of the drivers for this market."


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The Top 100 Geospatial Influencers - Boundless

The Top 100 Geospatial Influencers - Boundless | The Sensor | Scoop.it
Who are the top influencers in the geospatial community? We recently dove into a powerful new tool called LittleBird to find out. And, in keeping with our open source roots, we thought we'd share our findings with the greater ...
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GeospatialPython.com's comment, October 10, 2013 5:44 PM
Congratulations to EIGS member Eddie Hannebuth for being a top 100 Influencer!"
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Geo marketing the next wave in social networking

Geo marketing the next wave in social networking | The Sensor | Scoop.it
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Magnolia Business Alliance's insight:

"Although location-based social media platforms are still evolving, their current growth mirrors other successful services such as Twitter. Home builders can use these new tools to generate buzz and differentiate their properties. The location aspect of these geo-marketing platforms perfectly complements the real estate industry, but builders must be strategic and deliberative in their approach. It is not enough to simply create places for people to check in; users must have a reason to check in and post commentary."

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GIS collaboration software goes mobile - GCN.com (blog)

GIS collaboration software goes mobile - GCN.com (blog) | The Sensor | Scoop.it
GIS collaboration software goes mobile
GCN.com (blog)
In many of the old war movies I watch, mission planners crowd around a sand table in a smoke-filled room to map out an operation.
Magnolia Business Alliance's insight:

The "Situation Room" is wherever you are.

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What are the top ten disruptions for geospatial business models?

What are the top ten disruptions for geospatial business models? | The Sensor | Scoop.it
There are new technologies and new approaches that have allowed new companies to emerge, and that have empowered existing players.
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GEO-Energy-Cyber Huntsville Summit Planned for November - GISuser.com (press release)

GEO-Energy-Cyber Huntsville Summit Planned for November - GISuser.com (press release) | The Sensor | Scoop.it
GEO-Energy-Cyber Huntsville Summit Planned for November GISuser.com (press release) October 8, 2013 – Huntsville, AL - Mayor Tommy Battle's three economic development initiatives, GEO Huntsville, Energy Huntsville and Cyber Huntsville, take center...
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