Location-Based-Services & Mobile Marketing
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Organotex: Eco-Friendly Fabric Treatment That Repels Water Like a Plant

Organotex: Eco-Friendly Fabric Treatment That Repels Water Like a Plant | Location-Based-Services & Mobile Marketing | Scoop.it
ORGANOTEX /ôrɡən ō teks/ n. 1 a: A biodegradable, breathable, and fluorocarbon-free fabric treatment that mimics a plant's ability to repel moisture. b: Uses a system of plant-based catalysts and organic polymers to form a barrier against water droplets while remaining strongly bonded to t ...
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Biomimicry in action!

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Rescooped by Gregory Yovanof from Mobile Marketing Effective Strategies
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Eight great location-based mobile campaigns from 2012

Eight great location-based mobile campaigns from 2012 | Location-Based-Services & Mobile Marketing | Scoop.it
Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

Via Vicki Kolovou
Gregory Yovanof's insight:

LBS on the rise - time to rethink Mobile-Marketing!

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Vicki Kolovou's curator insight, December 17, 2012 10:33 AM

One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store.

Rescooped by Gregory Yovanof from Energy Economy Evolution
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Energy Pricing and Carbon Social Costs | The Energy Collective

Energy Pricing and Carbon Social Costs | The Energy Collective | Location-Based-Services & Mobile Marketing | Scoop.it
Our society’s prevailing economic zeitgeist assumes that everything has a price, and that both costs and prices can be objectively calculated, or at least agreed upon by parties involved in the transaction. There are some big problems with this proposition.

Via Dimitri Papaioannou
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