In the past weeks we have been committing little acts of kindness because we wanted to discover how happiness spreads. Have a look to see what happened..
For four weeks in November 2010, Dutch airline KLM ran an experimental campaign called How Happiness Spreads, where it employed a “Surprise Team” to give passengers tailored, unexpected gifts at the airport.
Combining with location-based game Foursquare, as soon as someone checked-in at a KLM Foursquare location within its network of airports the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew.
For instance, one traveler tweeted he would miss a PSV Eindhoven football game while he was in New York. The Surprise Team, accordingly, gave him a Lonely Planet guide book of NYC with all the football bars highlighted in blue.
There is a modest drop in the number of smartphone owners who use “check in” location services: Some 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends, down from 18% in early 2012. Among these geosocial service users, 39% say they check into places on Facebook, 18% say they use Foursquare, and 14% say they use Google Plus, among other services.
Facebook Inc. is developing a smartphone application that will track the location of users, two people with knowledge of the matter said, bolstering efforts to benefit from growing use of social media on mobile computers.
Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.
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