Location-Based Mobile Advertising
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Here’s what it costs to crack the top 25 mobile apps around the world

Here’s what it costs to crack the top 25 mobile apps around the world | Location-Based Mobile Advertising | Scoop.it
It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu.
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The Evolution Of Mobile Commerce: From Ads to APIs to Buttons

The Evolution Of Mobile Commerce: From Ads to APIs to Buttons | Location-Based Mobile Advertising | Scoop.it
Contextual Commerce in a Mobile-First World As e-commerce shifts from a desktop to a mobile-first world, the leading mobile commerce services are inc
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Geotargeting: you’ve got to be big to go small - Fourth Source

Geotargeting: you’ve got to be big to go small - Fourth Source | Location-Based Mobile Advertising | Scoop.it
Geolocation is the essence of mobile. When consumers pop their mobiles in their pockets, they carry your advertising, so if you know where they are, you ca
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Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses | Location-Based Mobile Advertising | Scoop.it
Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.
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The 2015 Mobile Landscape: Who Are the Major Players and Providers? | Mobile Marketing Watch

The 2015 Mobile Landscape: Who Are the Major Players and Providers? | Mobile Marketing Watch | Location-Based Mobile Advertising | Scoop.it
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Placed Adds New Partnerships to Attribution Network | Street Fight

Placed Adds New Partnerships to Attribution Network | Street Fight | Location-Based Mobile Advertising | Scoop.it
Placed, which connects ads to in-store visits, has announced the addition of several new partners to its network of over 80 companies that use the service to
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Snapchat Turns Geofilters Into An Ad Unit

Snapchat Turns Geofilters Into An Ad Unit | Location-Based Mobile Advertising | Scoop.it
Snapchat may have finally found a way to monetize that its users will actually like. The company is now extending its custom geofilters to businesses as a..
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How Apple Is Bolstering Its Advertising Strategy With iOS 9

How Apple Is Bolstering Its Advertising Strategy With iOS 9 | Location-Based Mobile Advertising | Scoop.it
Although Apple is the gatekeeper to perhaps the most affluent base of mobile device users, the company's proprietary advertising platform, iAd, remains a laggard in the mobile advertising space. The platform, which allows developers to embed ads into iPhone and iPad applications, accounted for just about 2.5% of U.S. mobile [...]
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Retail spend should shift from print to mobile advertising, says Walmart VP

Retail spend should shift from print to mobile advertising, says Walmart VP | Location-Based Mobile Advertising | Scoop.it
Retailers should be "quickly" moving their advertising budgets away from print to mobile as customers' consumption of media...
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GeoMinds: How Location is Aiding Music Marketers in their Quest to Reach Millennials this Summer – GeoMarketing

GeoMinds: How Location is Aiding Music Marketers in their Quest to Reach Millennials this Summer – GeoMarketing | Location-Based Mobile Advertising | Scoop.it
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Facebook Messenger Ditches Constant Mapping To Lay Groundwork For More Location Features

Facebook Messenger Ditches Constant Mapping To Lay Groundwork For More Location Features | Location-Based Mobile Advertising | Scoop.it
Facebook is removing the confusing, slightly creepy always-on location sharing feature in Messenger for a more explicit, one-time way to share where you are..
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IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones

IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones | Location-Based Mobile Advertising | Scoop.it
There's a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe. Not surprisingly, many..
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Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data

Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data | Location-Based Mobile Advertising | Scoop.it
 Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by former Googlers, Ubimo incorporates additional data points, ...
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Apple published diagrams showing how it can track your iPhone for advertisers

Apple published diagrams showing how it can track your iPhone for advertisers | Location-Based Mobile Advertising | Scoop.it
Marketers can use iBeacon to track iPhone users with a "Universally Unique Identifier."
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Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push

Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push | Location-Based Mobile Advertising | Scoop.it
AOL, recently acquired by Verizon for $4.4 billion, appears to be wasting little time in continuing to build out its advertising business. Sources tell..
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How Location Based Advertising Will Drive Consumers to Retail Outlets

How Location Based Advertising Will Drive Consumers to Retail Outlets | Location-Based Mobile Advertising | Scoop.it
Nils Forsblom, CEO of San Diego-based Adtile Technologies, is named as inventor on the patent application, titled, “Motion And Gesture-Based Mobile Advertising Activation.” The assignee is La Quinta, Calif.-based Ten Farms Inc.
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Parkour Method Location SDK: Going Beyond Apple & Google Location Tech

Parkour Method Location SDK: Going Beyond Apple & Google Location Tech | Location-Based Mobile Advertising | Scoop.it
A new startup called Parkour Method is offering a location SDK that claims to be better than iOS and Android solutions. Parkour Methods was co-founded in Washington D.C. by Phillip Zakas, Yonis Benitez, and Emily Wrobel, who previously started Gridskippr, a startup with a similar goal that was...
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Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills | Location-Based Mobile Advertising | Scoop.it
Facebook addressed privacy issues: "People can edit their contact information, and information isn't sent to the business until a person clicks the 'submit button.' Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click 'submit.' Advertisers are also restricted from re-selling lead information to third parties."
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Apple Researching Geofencing Tech That Could Make Errands Easier

Apple Researching Geofencing Tech That Could Make Errands Easier | Location-Based Mobile Advertising | Scoop.it
Apple has a new patent application (via AppleInsider) that could make it easier to manage shared household tasks like picking up groceries or remembering to..
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Microsoft touts retailing image with traffic-driving mobile campaign - Mobile Marketer - Advertising

Microsoft touts retailing image with traffic-driving mobile campaign - Mobile Marketer - Advertising | Location-Based Mobile Advertising | Scoop.it
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iOS 9 Will Be A Big Blow To Mobile Advertising

iOS 9 Will Be A Big Blow To Mobile Advertising | Location-Based Mobile Advertising | Scoop.it
Apple unveiled its latest mobile platform iOS 9 amid much fanfair at the WWDC event on Monday. While the company touted many new features in the operating system, it avoided publicly announcing that t
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Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours

Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours | Location-Based Mobile Advertising | Scoop.it
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new "Mobile Audience Ins
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Ad Tech Is About To Get Boring, And That’s Good For Marketers

Ad Tech Is About To Get Boring, And That’s Good For Marketers | Location-Based Mobile Advertising | Scoop.it
Forget about HuffPo or what’s left of the surprisingly profitable subscription dial-up unit: One of the primary reasons Verizon bought AOL was for its ad..
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Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth | Location-Based Mobile Advertising | Scoop.it
Lack of clear ROI has held many advertisers back from investing more in mobile. That's all about to change as increasing amounts of data about store visits
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