Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.
Although Apple is the gatekeeper to perhaps the most affluent base of mobile device users, the company's proprietary advertising platform, iAd, remains a laggard in the mobile advertising space. The platform, which allows developers to embed ads into iPhone and iPad applications, accounted for just about 2.5% of U.S. mobile [...]
Nils Forsblom, CEO of San Diego-based Adtile Technologies, is named as inventor on the patent application, titled, “Motion And Gesture-Based Mobile Advertising Activation.” The assignee is La Quinta, Calif.-based Ten Farms Inc.
A new startup called Parkour Method is offering a location SDK that claims to be better than iOS and Android solutions. Parkour Methods was co-founded in Washington D.C. by Phillip Zakas, Yonis Benitez, and Emily Wrobel, who previously started Gridskippr, a startup with a similar goal that was...
Facebook addressed privacy issues: "People can edit their contact information, and information isn't sent to the business until a person clicks the 'submit button.' Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click 'submit.' Advertisers are also restricted from re-selling lead information to third parties."
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