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See what's going on in the location based space!
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Location Based Marketing Association
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Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately... Delete the scoop?
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TORONTO, ONTARIO--(Marketwired - April 9, 2013) - The Location Based Marketing Association (LBMA) today announced a new Global Advisory Board that reflects its growing international membership and the increased technological diversity of its member... Delete the scoop?
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This event is for LBMA members to network with each other over a casual drink and with a short speaker section too, so we can leave with a little more knowledge as well as bigger business networks! Delete the scoop?
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National brands find that the biggest value in check-ins is the data. Other than that, the marketing opportunities are minimal. Delete the scoop?
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National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. Delete the scoop?
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Balancing challenges and opportunities of same-day delivery, retailers are implementing services for shoppers looking to avoid shipping costs and get products faster. Delete the scoop?
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Combining web user data with the mobility of a smartphone allows marketers to deliver timely point-of-sale deals, with this patent-pending solution. Delete the scoop?
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2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services. Delete the scoop?
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Sina, the creator of China's top microblogging platform, has announced a new partnership with market-leading navigation company AutoNavi to integrate location-based services into its ... Delete the scoop?
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Bank of America's new mobile payment solution is a little larger and not quite Square, but operates a lot like the one being distributed by the Silicon Valley start-up. Delete the scoop?
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Advertisers crank up location-based, geographic targeted campaigns on cross-referenced data 
Luigi Cappel's curator insight,
April 5, 6:13 PM
Funny really, the information has been there for a long time for large organisations like utility companies. They have had GIS systems for years. Probably used more for resource managament, but what better way to manage resources than to see where your customers are on a map, understand their behaviour.
Many utilities used to live in the security that their customers didn't jhave much of an opportunity to churn. Some still think that to their peril.
It's time to get those business analysts looking into the big data and understanding their customers before someone else does! Delete the scoop?
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A little over a year ago I joined Facebook as a Product Manager. I work with the Pages, Location, and Events teams. After a decade of being … Delete the scoop?
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As marketers increasingly look to make investments in mobile, many are beginning to use the targeting opportunities offered by the phone—especially the ability to access a user’s immediate location. Delete the scoop?
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A new report by the Location-Based Marketing Association and local analytics company Venuelabs looks at the amount and quality of ‘local’ consumer interactions. Delete the scoop?
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By default, the in-store scans are time sensitive, offering customers 30 minutes to redeem their prize, like a free or discounted appetizer, drink, dessert, etc. The drive-thru codes, meanwhile, give users around four days to redeem their code. Delete the scoop?
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Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Delete the scoop?
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In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. Delete the scoop?
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Bing's Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks. Snapshot is the middle column between Bing’s main search... Delete the scoop?
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