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Microsoft buys Yammer for $1.2 billion - Page 1 - Leadership

Microsoft buys Yammer for $1.2 billion - Page 1 - Leadership | Location Based Marketing | Scoop.it
The deal will boost the enterprise social networking capabilities in Office, SharePoint and other Microsoft collaboration products - Page 1...
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Asda unveils weather responsive ad campaign for George

Asda unveils weather responsive ad campaign for George | Location Based Marketing | Scoop.it
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately...
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Location Based Marketing Association Announces New Global Advisory Board

Location Based Marketing Association Announces New Global Advisory Board | Location Based Marketing | Scoop.it
TORONTO, ONTARIO--(Marketwired - April 9, 2013) - The Location Based Marketing Association (LBMA) today announced a new Global Advisory Board that reflects its growing international membership and the increased technological diversity of its member...
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LBMA Toronto - Retail Readiness

LBMA Toronto - Retail Readiness | Location Based Marketing | Scoop.it
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The Location Based Marketing Association [London]

Drinks and networking

Tuesday, Mar 19, 2013, 6:00 PM

McQueen, Old Street, London EC2A 4AA
55-61 Tabernacle Street

12 LBMA'ers Attending

This event is for LBMA members to network with each other over a casual drink and with a short speaker section too, so we can leave with a little more knowledge as well as bigger business networks! Meet us at a reserved section of the Lounge bar of McQueens, Shoreditch

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This event is for LBMA members to network with each other over a casual drink and with a short speaker section too, so we can leave with a little more knowledge as well as bigger business networks!
Luigi Cappel's curator insight, March 15, 7:13 PM

A bit far away for me:( 

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Why Big Brands Fell Out of Love with Check-Ins

Why Big Brands Fell Out of Love with Check-Ins | Location Based Marketing | Scoop.it
National brands find that the biggest value in check-ins is the data. Other than that, the marketing opportunities are minimal.
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The Implications of Mobile Tracking

The Implications of Mobile Tracking | Location Based Marketing | Scoop.it
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What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search | Street Fight

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search | Street Fight | Location Based Marketing | Scoop.it
National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level.
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Instant convenience: How same-day delivery and in-store pick up are transforming retail | Shop.org Blog

Instant convenience: How same-day delivery and in-store pick up are transforming retail | Shop.org Blog | Location Based Marketing | Scoop.it
Balancing challenges and opportunities of same-day delivery, retailers are implementing services for shoppers looking to avoid shipping costs and get products faster.
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Death of the Daily Deal? Ozmott's Patent-Pending Mobile Solution

Death of the Daily Deal? Ozmott's Patent-Pending Mobile Solution | Location Based Marketing | Scoop.it
Combining web user data with the mobility of a smartphone allows marketers to deliver timely point-of-sale deals, with this patent-pending solution.
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Location Based Marketing 2012: A Year In Review

Location Based Marketing 2012: A Year In Review | Location Based Marketing | Scoop.it
2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services.
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Sina links up with AutoNavi, Apple’s Chinese maps partner, to integrate location service into Weibo

Sina links up with AutoNavi, Apple’s Chinese maps partner, to integrate location service into Weibo | Location Based Marketing | Scoop.it
Sina, the creator of China's top microblogging platform, has announced a new partnership with market-leading navigation company AutoNavi to integrate location-based services into its ...
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LBMA Atlanta - Why Location Matters? - Event registration by Guestlist

LBMA Atlanta - Why Location Matters? - Event registration by Guestlist | Location Based Marketing | Scoop.it
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Another Square Copycat: Bank of America Launches Mobile Payments

Another Square Copycat: Bank of America Launches Mobile Payments | Location Based Marketing | Scoop.it
Bank of America's new mobile payment solution is a little larger and not quite Square, but operates a lot like the one being distributed by the Silicon Valley start-up.
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LBMA Seattle - Why Location Matters?

LBMA Seattle - Why Location Matters? | Location Based Marketing | Scoop.it
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Advertisers zeroing in on where, as well as who, you are

Advertisers zeroing in on where, as well as who, you are | Location Based Marketing | Scoop.it
Advertisers crank up location-based, geographic targeted campaigns on cross-referenced data
Luigi Cappel's curator insight, April 5, 6:13 PM

Funny really, the information has been there for a long time for large organisations like utility companies. They have had GIS systems for years. Probably used more for resource managament, but what better way to manage resources than to see where your customers are on a map, understand their behaviour. 

 

Many utilities used to live in the security that their customers didn't jhave much of an opportunity to churn. Some still think that to their peril.

 

It's time to get those business analysts looking into the big data and understanding their customers before someone else does!

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LBMA SFO - Developing For Location

LBMA SFO - Developing For Location | Location Based Marketing | Scoop.it
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Play by your own rules. — Work & Education

Play by your own rules. — Work & Education | Location Based Marketing | Scoop.it
A little over a year ago I joined Facebook as a Product Manager. I work with the Pages, Location, and Events teams. After a decade of being …
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Real-Time Location Data Gets a Bigger Slice of Mobile Targeting - eMarketer

Real-Time Location Data Gets a Bigger Slice of Mobile Targeting - eMarketer | Location Based Marketing | Scoop.it
As marketers increasingly look to make investments in mobile, many are beginning to use the targeting opportunities offered by the phone—especially the ability to access a user’s immediate location.
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Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4 | Street Fight

Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4 | Street Fight | Location Based Marketing | Scoop.it
A new report by the Location-Based Marketing Association and local analytics company Venuelabs looks at the amount and quality of ‘local’ consumer interactions.
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Customer Loyalty Startup Front Flip Raises $3.75 Million For Its Digital Scratch Cards Platform | TechCrunch

Customer Loyalty Startup Front Flip Raises $3.75 Million For Its Digital Scratch Cards Platform | TechCrunch | Location Based Marketing | Scoop.it
By default, the in-store scans are time sensitive, offering customers 30 minutes to redeem their prize, like a free or discounted appetizer, drink, dessert, etc. The drive-thru codes, meanwhile, give users around four days to redeem their code.
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Groupon Extends Payments Service as Rivalry Grows | ClickZ

Groupon Extends Payments Service as Rivalry Grows | ClickZ | Location Based Marketing | Scoop.it
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery | Street Fight

Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery | Street Fight | Location Based Marketing | Scoop.it
In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S.
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Bing Adds People and Places to Snapshot - 'Net Features - Website Magazine

Bing Adds People and Places to Snapshot - 'Net Features - Website Magazine | Location Based Marketing | Scoop.it
Bing's Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks. Snapshot is the middle column between Bing’s main search...
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Sports & Location-Based Services [INFOGRAPHIC]

Sports & Location-Based Services [INFOGRAPHIC] | Location Based Marketing | Scoop.it
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LBMA New York - An Augmented Reality - Event registration by Guestlist

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