Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program designed to ease passage and save time and money.
The inaugural meeting of the Location-Based Marketing Association in Scotland will be held at TechCube in the co-working space and will include a presentation from Asif Khan, President and Founder of the LBMA.
Even though Wi-Fi is invisible, we know when it’s not working. Some people have even developed a bat-like sense of guessing where the signal is strongest and moving their laptops to that specific coffee shop table.
Chicago-based food ordering startup GrubHub is merging with its rival Seamless, creating a company with more than $100 million in revenue and a combined network of more than 20,000 local takeout restaurants across the U.S.
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities.
After months of rumors that speculated the company was the target of an acquisition by either Facebook or Google, social-mapping provider Waze is set to be snapped up by Google and added to the web giant’s map service.