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Microsoft buys Yammer for $1.2 billion - Page 1 - Leadership

Microsoft buys Yammer for $1.2 billion - Page 1 - Leadership | Location Based Marketing | Scoop.it
The deal will boost the enterprise social networking capabilities in Office, SharePoint and other Microsoft collaboration products - Page 1...
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Uber for Business launches to let companies pay for employee travel

Uber for Business launches to let companies pay for employee travel | Location Based Marketing | Scoop.it
Uber wants to help you get around while you're at work, and it's launching a new business service today to let workers do that on their company's dime. Uber for Business allows companies to grant...
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World Cup fans looking for love online - CNN.com Video

Popular location-based dating apps see a surge in activity in Brazil with World Cup fans looking for love.
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Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon

Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon | Location Based Marketing | Scoop.it
Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program designed to ease passage and save time and money.
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Broadcom Enables Pinpoint Indoor Location Technology with Latest 5G WiFi SoC

Broadcom Enables Pinpoint Indoor Location Technology with Latest 5G WiFi SoC | Location Based Marketing | Scoop.it
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Location-shifting technology has potential to muffle marketers' geotargeting efforts - Mobile Marketer - Legal/privacy

Location-shifting technology has potential to muffle marketers' geotargeting efforts - Mobile Marketer - Legal/privacy | Location Based Marketing | Scoop.it
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Luigi Cappel's curator insight, January 14, 9:38 AM

I like this concept. If there is a way for mobile users to have control who, where and when applications can access their location and other data, this could be the savior of a lot of location based apps.

 

This is a potential goldmine for developers who can create plugins with this functionality as a trusted 3rd party. If we don't have solutions like this, there is a massive potential backlish coming from end users which could kill developers who are investing their first borns on great ideas.

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Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts | Location Based Marketing | Scoop.it
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer.
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Location-Based Marketing Association Winter Warmer (Inaugural Meeting)

Location-Based Marketing Association Winter Warmer (Inaugural Meeting) | Location Based Marketing | Scoop.it
The inaugural meeting of the Location-Based Marketing Association in Scotland will be held at TechCube in the co-working space and will include a presentation from Asif Khan, President and Founder of the LBMA.
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LBMA Dallas - Why Location Matters?

LBMA Dallas - Why Location Matters? | Location Based Marketing | Scoop.it
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Rethinking Coupon Engagement: DataSphere Launches LocalSaver | Local Onliner

Rethinking Coupon Engagement: DataSphere Launches LocalSaver | Local Onliner | Location Based Marketing | Scoop.it
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This Is What Wi-Fi Would Look Like, If We Could See It

This Is What Wi-Fi Would Look Like, If We Could See It | Location Based Marketing | Scoop.it
Even though Wi-Fi is invisible, we know when it’s not working. Some people have even developed a bat-like sense of guessing where the signal is strongest and moving their laptops to that specific coffee shop table.
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Apple details Waze-like crowd-sourced route ratings and incident reporting for real-time traffic alerts in Maps

Apple details Waze-like crowd-sourced route ratings and incident reporting for real-time traffic alerts in Maps | Location Based Marketing | Scoop.it
According to a new Apple patent application published today by the U.S. Patent and Trademark Office (via AppleInsider), Apple is looking into new mapping features that would integrate real-time, cr...
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Lancome leverages augmented reality to bring art installation to life - Mobile Marketer - Content

Lancome leverages augmented reality to bring art installation to life - Mobile Marketer - Content | Location Based Marketing | Scoop.it
Lancome will unveil an art project this month that can only been seen by smartphone users who have downloaded an application and are standing in David Pecaut Square in Toronto.
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GrubHub, Seamless to combine online food ordering businesses

GrubHub, Seamless to combine online food ordering businesses | Location Based Marketing | Scoop.it
Chicago-based food ordering startup GrubHub is merging with its rival Seamless, creating a company with more than $100 million in revenue and a combined network of more than 20,000 local takeout restaurants across the U.S.
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Hudson's Bay keeps closer tabs on shoppers with new in-store mobile marketing

Hudson's Bay keeps closer tabs on shoppers with new in-store mobile marketing | Location Based Marketing | Scoop.it
Hudson's Bay is implementing new technology that sends offers directly to its customers' smartphones based on where they're standing in the store
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Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide - Content - Mobile Mark

Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide - Content - Mobile Mark | Location Based Marketing | Scoop.it
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Walmart Launches Online Grocery Pick-up Service | PYMNTS.com

Walmart Launches Online Grocery Pick-up Service | PYMNTS.com | Location Based Marketing | Scoop.it
Wal-mart is testing a new pick-up feature for online orders.
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5 Things You Need to Know About Location Based Marketing

5 Things You Need to Know About Location Based Marketing | Location Based Marketing | Scoop.it
There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked. But it's not something most people can do anymore.
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SocialEvolutionism's curator insight, April 7, 6:07 AM

add your insight...

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Location-Based Marketing (LBM) by Havas Media with Foursquare, Google, JCDecaux and the LBMA

Havas Media' trend profile on Location-based Marketing: - - View slideshare report: http://www.slideshare.net/havas-media/locationbased-marketing-lbm-global-...
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New York City retailers to leverage social Wi-Fi to drive traffic - Mobile Commerce Daily - Social networks

New York City retailers to leverage social Wi-Fi to drive traffic - Mobile Commerce Daily - Social networks | Location Based Marketing | Scoop.it
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Rogers to offer promotional ads by text

Rogers to offer promotional ads by text | Location Based Marketing | Scoop.it
‘Geofence’ technology will allow advertisers to send messages to subscribers who pass by their retail locations
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Luigi Cappel's curator insight, October 4, 2013 11:08 AM

This is great news providing the get the context and profile right. Good to see that people get no more than 4 offers a week. The key is relevancy and timeliness. Get that right and people will enjoy it. 

 

That entails significant commitment from retailers to do it right. I keep seeing questions on LinkedIn asking how can we compete with the Internet. This is hopefuilly an example of how. 

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TheLBMA.com | Location Based Marketing Association

TheLBMA.com | Location Based Marketing Association | Location Based Marketing | Scoop.it
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities.
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How Retail is Changing with Indoor Traffic Analytics

How Retail is Changing with Indoor Traffic Analytics | Location Based Marketing | Scoop.it
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NYC partners with Cablevision, Time Warner Cable to bring WiFi hotspots to city parks

NYC partners with Cablevision, Time Warner Cable to bring WiFi hotspots to city parks | Location Based Marketing | Scoop.it
Mayor Bloomberg's government is often finding ways to keep The Big Apple as connected to the internet as can be. Today, in an effort to bring more
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Google confirms it is acquiring Waze to add real-time social info to its maps

Google confirms it is acquiring Waze to add real-time social info to its maps | Location Based Marketing | Scoop.it
After months of rumors that speculated the company was the target of an acquisition by either Facebook or Google, social-mapping provider Waze is set to be snapped up by Google and added to the web giant’s map service.
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CrowdOptic Technology to Power Lancome Virtual Gallery App and World's First Crowd-Powered Heat Map Logo at the Luminato Festival in Toronto - WSJ.com

CrowdOptic Technology to Power Lancome Virtual Gallery App and World's First Crowd-Powered Heat Map Logo at the Luminato Festival in Toronto - WSJ.com | Location Based Marketing | Scoop.it
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