Location Based Ma...
Follow
Find
213 views | +0 today
Location Based Marketing Strategies and Tactics
Tips to help companies increase visibility on the local search results
Curated by Ken Horst
Your new post is loading...
Your new post is loading...
Scooped by Ken Horst
Scoop.it!

Local Ranking Factors - Google Places Optimization

Local Ranking Factors - Google Places Optimization | Location Based Marketing Strategies and Tactics | Scoop.it
All-In-One marketing software for small, local businesses. Get found online today with our easy but powerful, fully hosted marketing software solution.
more...
No comment yet.
Rescooped by Ken Horst from Google+ Local & Local SEO News
Scoop.it!

10 Commandments of Local Search

10 Commandments of Local Search | Location Based Marketing Strategies and Tactics | Scoop.it
Why does one business rank higher than another in Google search results & how can you improve search rankings? This is the million dollar question for thousands of small business owners in all types of industries. Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.

Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Rescooped by Ken Horst from Local SEO and Local Search Marketing News
Scoop.it!

Is Google Reducing the Local Search Result Footprint?

Is Google Reducing the Local Search Result Footprint? | Location Based Marketing Strategies and Tactics | Scoop.it
I first noticed this yesterday where every search for storage + city returned a 3-pack result regardless of the city that was searched (ie storage Toronto,...

Via Nyagoslav Zhekov
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

10 Reasons to Use Foursquare Explore for Personalized Local Searches

10 Reasons to Use Foursquare Explore for Personalized Local Searches | Location Based Marketing Strategies and Tactics | Scoop.it
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new features.
more...
No comment yet.
Rescooped by Ken Horst from Google+ Local & Local SEO News
Scoop.it!

Top 5 Dos and Don’ts for Local Business Listings

Top 5 Dos and Don’ts for Local Business Listings | Location Based Marketing Strategies and Tactics | Scoop.it

Although experts are still studying the algorithm of Places search, there are some local ranking factors which we believe are likely influencing Google Places ranking. Below are Milestone’s top five dos and don’ts for local search optimization:


Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Eye-Tracking Study Highlights Impact of Local/Places Results

Google Eye-Tracking Study Highlights Impact of Local/Places Results | Location Based Marketing Strategies and Tactics | Scoop.it
SEOmoz just released the results of a pretty cool eye-tracking study and a few of the results are surprising. Google’s different SERPs formats seem...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Adds Place Editor to Maps Home Page

Google Adds Place Editor to Maps Home Page | Location Based Marketing Strategies and Tactics | Scoop.it

… it’s all interesting because Google seems to be pushing out more tweaks/changes/updates more often these days. Nary a week goes by without seeing somethingnew in Maps/Places

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

How to Connect With Local Customers Via Facebook

How to Connect With Local Customers Via Facebook | Location Based Marketing Strategies and Tactics | Scoop.it

Learn from Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Places Data Needs To Be Fresh Too

Google Places Data Needs To Be Fresh Too | Location Based Marketing Strategies and Tactics | Scoop.it
While there is plenty of conversation surrounding the new "Fresh" update from Google regarding search and even some early solutions being of...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Survey: 60% Of Consumers More Likely To Consider Or Contact Businesses With Images In Local Search Results

Survey: 60% Of Consumers More Likely To Consider Or Contact Businesses With Images In Local Search Results | Location Based Marketing Strategies and Tactics | Scoop.it
Here’s how the SEO respondents ranked the top sources of traffic to their clients’ sites:
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Tweaks Local, Enhances Content

Google Tweaks Local, Enhances Content | Location Based Marketing Strategies and Tactics | Scoop.it

Are you prepared to leverage these changes in your local marketing strategy?

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

4 Tips For Success With Seasonal, Local SEO

4 Tips For Success With Seasonal, Local SEO | Location Based Marketing Strategies and Tactics | Scoop.it

Also includes a Local SEO Seasonal Calendar

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Infographic: Owning Your Local Web Presence

Infographic: Owning Your Local Web Presence | Location Based Marketing Strategies and Tactics | Scoop.it
Local Search Expert and Unofficial Google Places employee Mike Blumenthal has put together a fantastic infographic that pulls in the intricate nature of local...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Places Ranking Factors - The PhD Version

Google Places Ranking Factors - The PhD Version | Location Based Marketing Strategies and Tactics | Scoop.it
Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Latest Google Search Revamp Brings Opportunities For Local Businesses

Latest Google Search Revamp Brings Opportunities For Local Businesses | Location Based Marketing Strategies and Tactics | Scoop.it
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool.
more...
No comment yet.
Rescooped by Ken Horst from Google+ Local & Local SEO News
Scoop.it!

Simplicity Is Key To Converting Local Consumers To Customers

Simplicity Is Key To Converting Local Consumers To Customers | Location Based Marketing Strategies and Tactics | Scoop.it

As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all!


Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Group Deals Profitable and Effective For Local Merchants

Group Deals Profitable and Effective For Local Merchants | Location Based Marketing Strategies and Tactics | Scoop.it

Great stats on the use of group deals through companies like Living Social, Groupon, Facebook and Google offers.

 

If your business caters to a local market, this is a must read!

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Google Places: How Eye Tracking Heats Up Conversions and Clicks

Google Places: How Eye Tracking Heats Up Conversions and Clicks | Location Based Marketing Strategies and Tactics | Scoop.it

Advertisers and marketers have known for many years about how a viewer's gaze travels across visual media. This post shows the growing importance of a solid Google Place strategy.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Other Local Search Marketing Options | Small Business Search Marketing

Other Local Search Marketing Options | Small Business Search Marketing | Location Based Marketing Strategies and Tactics | Scoop.it
A guide to other local search marketing opportunities outside the major search engines. Includes information on CitySearch, InfoUSA, Merchant Circle, etc.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

How To Set Up & Optimize Google Plus Local Business Pages | Business 2 Community

How To Set Up & Optimize Google Plus Local Business Pages | Business 2 Community | Location Based Marketing Strategies and Tactics | Scoop.it
Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

The Ultimate List: 50 Local Business Directories

The Ultimate List: 50 Local Business Directories | Location Based Marketing Strategies and Tactics | Scoop.it

Adding a listing to these online directories is easy, but if you only list in a few you're really missing a huge opportunity to get found by online searchers.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Small Business 2011 Local Marketing Trends to Watch | Marketing Matters

Small Business 2011 Local Marketing Trends to Watch | Marketing Matters | Location Based Marketing Strategies and Tactics | Scoop.it
Fickle customers, stout competition and rapid-fire changes online – including mobile and social media – make marketing your business all the more difficult.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

9 Ways to Increase Your Local Business Search Results | Marketing Matters

9 Ways to Increase Your Local Business Search Results | Marketing Matters | Location Based Marketing Strategies and Tactics | Scoop.it

Customers expect your local business to be online when they search. Here are nine things you can do to improve your chances of being found in mobile search.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Things to avoid when starting to optimize your google places listing | TheSearchSource SEO Blog

Things to avoid when starting to optimize your google places listing | TheSearchSource SEO Blog | Location Based Marketing Strategies and Tactics | Scoop.it

A Google Places listing is a very important piece to creating an online presence for your business. However, many business owners make a few simple mistakes when they begin optimizing their Google Places listing.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Yelp SEO Analysis: Part One

Yelp SEO Analysis: Part One | Location Based Marketing Strategies and Tactics | Scoop.it

An overview of how Yelp has changed their strategy after hiring an SEO consulting firm and what the results have been.

more...
No comment yet.