Why does one business rank higher than another in Google search results & how can you improve search rankings? This is the million dollar question for thousands of small business owners in all types of industries. Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.
Although experts are still studying the algorithm of Places search, there are some local ranking factors which we believe are likely influencing Google Places ranking. Below are Milestone’s top five dos and don’ts for local search optimization:
Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here.
As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all!
A Google Places listing is a very important piece to creating an online presence for your business. However, many business owners make a few simple mistakes when they begin optimizing their Google Places listing.