With industry buzz shifting from location, location, location to location based marketing (LBM), hospitality's mobile expert RoamingAround will introduce a new location based marketing platform next week at HITEC designed specifically for hoteliers and hotel marketers. RoamAbout by RoamingAround delivers localized and highly personalized indoor and outdoor mobile marketing campaigns that increase guest satisfaction, build loyalty and improve a hotel's bottom line. RoamAbout provides the necessary business intelligence that is currently lacking from an existing mobile app which has little or no regard for guests' preferences or proximity to the property.
Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program designed to ease passage and save time and money.
The inaugural meeting of the Location-Based Marketing Association in Scotland will be held at TechCube in the co-working space and will include a presentation from Asif Khan, President and Founder of the LBMA.
The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan?
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities.
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