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Retail Loco Preview: Retailers Need To Scale Location Tech And Connect It To The Wider Customer Experience – GeoMarketing

Retail Loco Preview: Retailers Need To Scale Location Tech And Connect It To The Wider Customer Experience – GeoMarketing | Location Based Marketing | Scoop.it
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GPS Stickers Track Your Belongings : DNews

GPS Stickers Track Your Belongings : DNews | Location Based Marketing | Scoop.it
Unlike other GPS tags on the market, the TrackerPad stickers are lightweight, flexible, waterproof and stick to any object.
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Hospitality Net - RoamingAround Cites 5 Things Hoteliers Need to Know About Location Based Marketing Pre HITEC

Hospitality Net - RoamingAround Cites 5 Things Hoteliers Need to Know About Location Based Marketing Pre HITEC | Location Based Marketing | Scoop.it
With industry buzz shifting from location, location, location to location based marketing (LBM), hospitality's mobile expert RoamingAround will introduce a new location based marketing platform next week at HITEC designed specifically for hoteliers and hotel marketers. RoamAbout by RoamingAround delivers localized and highly personalized indoor and outdoor mobile marketing campaigns that increase guest satisfaction, build loyalty and improve a hotel's bottom line. RoamAbout provides the necessary business intelligence that is currently lacking from an existing mobile app which has little or no regard for guests' preferences or proximity to the property.
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Giving everyone in the world an address - BBC News

Giving everyone in the world an address - BBC News | Location Based Marketing | Scoop.it
About four billion people worldwide live in places that have no proper address, but a UK-based small company is planning to change that.
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Uber for Business launches to let companies pay for employee travel

Uber for Business launches to let companies pay for employee travel | Location Based Marketing | Scoop.it
Uber wants to help you get around while you're at work, and it's launching a new business service today to let workers do that on their company's dime. Uber for Business allows companies to grant...
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World Cup fans looking for love online - CNN.com Video

Popular location-based dating apps see a surge in activity in Brazil with World Cup fans looking for love.
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Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon

Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon | Location Based Marketing | Scoop.it
Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program designed to ease passage and save time and money.
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Broadcom Enables Pinpoint Indoor Location Technology with Latest 5G WiFi SoC

Broadcom Enables Pinpoint Indoor Location Technology with Latest 5G WiFi SoC | Location Based Marketing | Scoop.it
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Location-shifting technology has potential to muffle marketers' geotargeting efforts - Mobile Marketer - Legal/privacy

Location-shifting technology has potential to muffle marketers' geotargeting efforts - Mobile Marketer - Legal/privacy | Location Based Marketing | Scoop.it
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Luigi Cappel's curator insight, January 14, 2014 12:38 PM

I like this concept. If there is a way for mobile users to have control who, where and when applications can access their location and other data, this could be the savior of a lot of location based apps.

 

This is a potential goldmine for developers who can create plugins with this functionality as a trusted 3rd party. If we don't have solutions like this, there is a massive potential backlish coming from end users which could kill developers who are investing their first borns on great ideas.

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Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts | Location Based Marketing | Scoop.it
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer.
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Location-Based Marketing Association Winter Warmer (Inaugural Meeting)

Location-Based Marketing Association Winter Warmer (Inaugural Meeting) | Location Based Marketing | Scoop.it
The inaugural meeting of the Location-Based Marketing Association in Scotland will be held at TechCube in the co-working space and will include a presentation from Asif Khan, President and Founder of the LBMA.
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Rethinking Coupon Engagement: DataSphere Launches LocalSaver | Local Onliner

Rethinking Coupon Engagement: DataSphere Launches LocalSaver | Local Onliner | Location Based Marketing | Scoop.it
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Groupon Launches Its Own Food Delivery Business, Groupon To Go

Groupon Launches Its Own Food Delivery Business, Groupon To Go | Location Based Marketing | Scoop.it
Following its acquisition of food delivery service OrderUp earlier this month, Groupon is today announcing its own nationwide delivery and takeout service,..
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Installation of the Week: Air Miles Canada Rewards Consumers for Their Smiles

Installation of the Week: Air Miles Canada Rewards Consumers for Their Smiles | Location Based Marketing | Scoop.it
AIR MILES Collectors all over the country simply approached a Smile Booth at participating locations, scanned their card and smiled to win a prize.
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Maponics and Gadberry Partner on Demographic and Segmentation Data

Maponics and Gadberry Partner on Demographic and Segmentation Data | Location Based Marketing | Scoop.it
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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism | Location Based Marketing | Scoop.it
The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan?
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Hudson's Bay keeps closer tabs on shoppers with new in-store mobile marketing

Hudson's Bay keeps closer tabs on shoppers with new in-store mobile marketing | Location Based Marketing | Scoop.it
Hudson's Bay is implementing new technology that sends offers directly to its customers' smartphones based on where they're standing in the store
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Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide - Content - Mobile Mark

Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide - Content - Mobile Mark | Location Based Marketing | Scoop.it
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Walmart Launches Online Grocery Pick-up Service | PYMNTS.com

Walmart Launches Online Grocery Pick-up Service | PYMNTS.com | Location Based Marketing | Scoop.it
Wal-mart is testing a new pick-up feature for online orders.
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5 Things You Need to Know About Location Based Marketing

5 Things You Need to Know About Location Based Marketing | Location Based Marketing | Scoop.it
There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked. But it's not something most people can do anymore.
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SocialEvolutionism's curator insight, April 7, 2014 9:07 AM

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Location-Based Marketing (LBM) by Havas Media with Foursquare, Google, JCDecaux and the LBMA

Havas Media' trend profile on Location-based Marketing: - - View slideshare report: http://www.slideshare.net/havas-media/locationbased-marketing-lbm-global-...
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New York City retailers to leverage social Wi-Fi to drive traffic - Mobile Commerce Daily - Social networks

New York City retailers to leverage social Wi-Fi to drive traffic - Mobile Commerce Daily - Social networks | Location Based Marketing | Scoop.it
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Rogers to offer promotional ads by text

Rogers to offer promotional ads by text | Location Based Marketing | Scoop.it
‘Geofence’ technology will allow advertisers to send messages to subscribers who pass by their retail locations
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Luigi Cappel's curator insight, October 4, 2013 2:08 PM

This is great news providing the get the context and profile right. Good to see that people get no more than 4 offers a week. The key is relevancy and timeliness. Get that right and people will enjoy it. 

 

That entails significant commitment from retailers to do it right. I keep seeing questions on LinkedIn asking how can we compete with the Internet. This is hopefuilly an example of how. 

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TheLBMA.com | Location Based Marketing Association

TheLBMA.com | Location Based Marketing Association | Location Based Marketing | Scoop.it
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities.
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