Location based advertising
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Location based advertising
marketing location data
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Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users | Location based advertising | Scoop.it
Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Today, the social network is debuting an updated Offers section that feels like a digital coupon drawer.
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Spending Shifts To Location-Targeted Mobile Ads

Spending Shifts To Location-Targeted Mobile Ads | Location based advertising | Scoop.it
Spending Shifts To Location-Targeted Mobile Ads - 01/25/2016
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A new twist on mobile ads

A new twist on mobile ads | Location based advertising | Scoop.it
In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.
The latest crop of ads reads like novels, mimics the levels of a video game and lets Snoopy hitch a ride on selfies.
Advertisers hope those flashier formats...
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Parc Olympique Lyonnais, 1er stade 100% connecté de France

Parc Olympique Lyonnais, 1er stade 100% connecté de France | Location based advertising | Scoop.it
 Le Parc Olympique Lyonnais sera le 1er conçu pour être connecté à 100%... Il va utiliser la connectivité et les services déployés par Orange Business Services
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Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads

Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads | Location based advertising | Scoop.it
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
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Ad Tech For Sale: Predictions On The Winners And Losers In 2016 | AdExchanger

Ad Tech For Sale: Predictions On The Winners And Losers In 2016 | AdExchanger | Location based advertising | Scoop.it
Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech consolidation to continue the pace in 2016. But the portion of the advertising market most of these companies are fighting over represents just 20-25% of the total market. “There is an overarching... Continue reading »
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Snapchat is building an ad technology platform

Snapchat is building an ad technology platform | Location based advertising | Scoop.it
Snapchat is working on a crucial part of any growing ad business: an API that would let third-party technology partners start buying ads, sources said.
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Taco Bell, pour attirer la génération Y, introduit la fidélité mobile via la gamification

Taco Bell, pour attirer la génération Y, introduit la fidélité mobile via la gamification | Location based advertising | Scoop.it

Taco Bell présente un nouveau programme de fidélité basé sur le jeu dans son appli mobile

Elle récompense les clients pour avoir commandé à plusieurs reprises dans le restaurant aux tacos et d’avoir pris part aux réseaux sociaux de la marque. Un programme conçu pour attirer une cible jeune. 


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Le parcours shopper atypique des consommateurs français - servicesmobiles.fr

Le parcours shopper atypique des consommateurs français - servicesmobiles.fr | Location based advertising | Scoop.it
Avec un consommateur connecté et de plus en plus informé, le parcours shopper n’est plus linéaire. Il est composé dorénavant d’une pluralité de « touchpoints » avec les marques. De …

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Arnaud Courtillat's curator insight, December 21, 2015 11:17 AM

l'exception française quand tu nous tiens.

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Find out what your ZIP code says about you with this eerily accurate website

Find out what your ZIP code says about you with this eerily accurate website | Location based advertising | Scoop.it
A website spotted by Reddit seeks to show people what ZIP codes say about the demographics, culture, and lifestyle in one's area.
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Ad Tech Firms and Publishers in Crosshairs of European Privacy Law

Ad Tech Firms and Publishers in Crosshairs of European Privacy Law | Location based advertising | Scoop.it
A new European digital privacy law could have serious consequences for online advertising in the region, threatening everyone from ad tech middlemen to publishers to Web giants like Google and Facebook
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Booking.com embraces Google’s dynamic mobile ad unit Magic Banner

Booking.com embraces Google’s dynamic mobile ad unit Magic Banner | Location based advertising | Scoop.it
The chief marketing officer of Booking.com, which is reportedly the largest spender of advertising on Google, says his company is working intensively to test Google’s dynamic mobile ad unit — dubbed the Magic Banner — and will likely announce a deeper partnership with Google in the new year.
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US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]

US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB] | Location based advertising | Scoop.it
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How Beacon Data Helps Marketers Target Consumers Beyond Store Walls - eMarketer

How Beacon Data Helps Marketers Target Consumers Beyond Store Walls - eMarketer | Location based advertising | Scoop.it
Beacons are most often thought of as a means to target ads to consumers on a hyperlocal level, but data gathered by beacons can also help to serve them better ads wherever they go. eMarketer discussed this advancement with Andrew Dubatowka, director
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33% of consumers now solely use mobile devices during retail purchasing journey

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This app sends you deals when you pass by your favorite stores

This app sends you deals when you pass by your favorite stores | Location based advertising | Scoop.it
Beacon technology has kicked into high gear for the past couple of years, with companies like PayPal and Apple introducing ways to help track what customers are doing in stores. And while reports suggest that beacons aren’t working, it hasn’t kept startups from trying. One in particular, Notify Nearby, today launched an iOS consumer app to show that the technology can work.
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Why other location-based technologies could steal beacons' thunder in 2016 - Luxury Daily - Mobile

Why other location-based technologies could steal beacons' thunder in 2016 - Luxury Daily - Mobile | Location based advertising | Scoop.it
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Mobile Location Predictions for 2016

Mobile Location Predictions for 2016 | Location based advertising | Scoop.it
xAd predicts what mobile location and smartphone trends will have a big impact on consumers and marketers in 2016.
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With No Exit In Sight, Ad Tech Gets Lean Through Layoffs | AdExchanger

With No Exit In Sight, Ad Tech Gets Lean Through Layoffs | AdExchanger | Location based advertising | Scoop.it
Ad-tech companies shed hundreds of employees from their payrolls in recent weeks. Turn, PubMatic, Collective and Centro all laid off workers, adding to the toll of Rocket Fuel’s large job cuts earlier this year. The cited reasons vary but often boil down to simple survival as ad tech companies position themselves for profitability in a tough market.... Continue reading »
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For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns – GeoMarketing

For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns – GeoMarketing | Location based advertising | Scoop.it
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Trends for 2016: Six Predictions for What Will Happen - eMarketer

Mobile will continue to make an impact
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YOOSE Forms Sales And Distribution Partnership With ICONICTION | LBBOnline

YOOSE Forms Sales And Distribution Partnership With ICONICTION | LBBOnline | Location based advertising | Scoop.it
Little Black Book,
New mobile advertising partnership offers more relevant consumer targeting
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Top Trends for Mobile Advertising and Data Science in 2016

Top Trends for Mobile Advertising and Data Science in 2016 | Location based advertising | Scoop.it
From beacons to audience modeling, marketers will combine data science with mobile advertising to optimize campaigns.
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Shazam in the ‘Mood’ for Better Mobile Marketing | Mobile Marketing Watch

Shazam in the ‘Mood’ for Better Mobile Marketing | Mobile Marketing Watch | Location based advertising | Scoop.it
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Rubicon Project Is Beta Testing Header Bidding For Mobile Apps

Rubicon Project Is Beta Testing Header Bidding For Mobile Apps - 12/16/2015
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