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Video: Tour of the New Google My Business (GMB) Dashboard - Local University

Video: Tour of the New Google My Business (GMB) Dashboard - Local University | ARKtech - Local Business Ranking News | Scoop.it
Yesterday Google started rolling out their new Google My Business (GMB) and Google My Business Listing (GMB/L) dashboards with improved organizational structures, better menus, easier navigation and faster response times. Here is a video tour of the upgrade.
Diana L Guerrero's insight:

Google changes things up again. This year has been head spinning so now wonder #business peeps are confused! Watch for more updates!

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Google My Business Improves Contextual Help - Tests Integration of Call Back

Google My Business Improves Contextual Help - Tests Integration of Call Back | ARKtech - Local Business Ranking News | Scoop.it
Good News Bad News Update Monday, 9:00 am: Good: The Phone (and occasionally the chat) interface attached to the help link within the dashboard shows during
Diana L Guerrero's insight:

GMB is an essential #marketing piece for small #business today. Like all things Google, change happens daily and can make you tear your hair out. Read the latest from @mblumenthal

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Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern

Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern | ARKtech - Local Business Ranking News | Scoop.it
In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages.
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Troubleshooting Local Ranking Failures: A Beginner's Guide

Troubleshooting Local Ranking Failures: A Beginner's Guide | ARKtech - Local Business Ranking News | Scoop.it
Uncover common causes of lost or low Google Local rankings with these actionable techniques. Follow these steps to surface problems that may be pushing you down or holding you back.
Diana L Guerrero's insight:

Good resource about #local ranking for #business owners @Moz #marketing

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3 Ways to Create a Hashtag Monitoring Dashboard | SEJ

3 Ways to Create a Hashtag Monitoring Dashboard | SEJ | ARKtech - Local Business Ranking News | Scoop.it
Here's my recent step to the hashtag productivity: 3 ways to create a hashtag tracking dashboard and how to utilize them in different ways
Diana L Guerrero's insight:

Some #socialmedia sites are more #hashtag friendly than others and Ann always shares some good tips. In this article you'll find some solid tools.

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MTV Summit For The Google Partners: All Stars 2014 Recap

MTV Summit For The Google Partners: All Stars 2014 Recap | ARKtech - Local Business Ranking News | Scoop.it
Find out the top Insights from the Mountain View Summit: Google Partners All Stars 2014!
Diana L Guerrero's insight:

Is your #business website #mobile friendly? Read this for a few good tips.

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How Google works

How Google works | ARKtech - Local Business Ranking News | Scoop.it
An inside look at the world's most desired employer.
Diana L Guerrero's insight:

#business owners with an online interest may find this of interest.

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15 Free Content Marketing Tools To Make Your Life Easier

15 Free Content Marketing Tools To Make Your Life Easier | ARKtech - Local Business Ranking News | Scoop.it
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of …
Diana L Guerrero's insight:

Are you a content creator? Great resource list from B2C

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How Search and Online Reputation Management Impacts your Brand

How Search and Online Reputation Management Impacts your Brand | ARKtech - Local Business Ranking News | Scoop.it
Appearing on the first page of a Google search can be the difference between the success or the failure of your business. The smart business owner knows that the free traffic delivered by search engines is worth gold to a business.Ranking first on Google produces over 42 percent of all clicks to websites.
Diana L Guerrero's insight:

Great #infographic on #local ranking and #reputation simplifies the topic for #business owners.

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Should you switch to a no-contract phone carrier? - CNET

Should you switch to a no-contract phone carrier? - CNET | ARKtech - Local Business Ranking News | Scoop.it
It's getting cheaper and easier to own a smartphone, but is there a downside to breaking away from the Big Four?
Diana L Guerrero's insight:

Technology is changing fast. Is your #local #business #mobile friendly? Check out this commentary and chime in.

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Local review policies - Google My Business Help

Whether you're going to a place or you own one, you want ratings, reviews, and recommendations that are helpful and trustworthy. Reviewing a place is a great way to share both positive and negative
Diana L Guerrero's insight:

#Google #review policy is updated. This is important to #business #reputation

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Google Dropping Review Shadow Box in Serp and Going Directly to Plus?

Google Dropping Review Shadow Box in Serp and Going Directly to Plus? | ARKtech - Local Business Ranking News | Scoop.it
Yesterday while doing training I noticed that Google was dropping the review shadow box from the main search results and taking users directly to the business Plus page.  Today others are noticing this as well.
Diana L Guerrero's insight:

Always a great read with valuable information when it comes to #Google

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The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings | ARKtech - Local Business Ranking News | Scoop.it
Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not h…
Diana L Guerrero's insight:

How are you doing since the big change in search? Did you know Google changed it all up again? Good tips in this article. Watch for Google My Business.

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Major Google Local Algo Changes - Results Less Localized

Major Google Local Algo Changes - Results Less Localized | ARKtech - Local Business Ranking News | Scoop.it
Local is changing it up again! Wish I had a crystal ball!

Via Linda Buquet :: Catalyst eMarketing
Diana L Guerrero's insight:

Local Search Pros wish they had a crystal ball. Google changes impacting local. Has your #business taken a hit?

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Linda Buquet :: Catalyst eMarketing's curator insight, May 26, 2015 11:35 AM

The forum and the Local Search Pros G+ Community have been buzzing!  Results seem to be more national organic and less localized. Smaller packs, more scattered locations in the pack, plus lots more! It's pretty crazy out there!

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Know The Difference Between Queries And Keywords | SEJ

Know The Difference Between Queries And Keywords | SEJ | ARKtech - Local Business Ranking News | Scoop.it
In casual conversation, the terms “keyword” and “query” mean roughly the same thing. But there is a difference between the two.
Diana L Guerrero's insight:

When it comes to SEO and ranking, #business owners need to read this.

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Diana L Guerrero's curator insight, March 31, 2015 12:44 PM

Great clarification article for #business owners to read about SEO, keywords, etc.,

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After 10 Years Firefox Abandons Google As Default Search Engine

After 10 Years Firefox Abandons Google As Default Search Engine | ARKtech - Local Business Ranking News | Scoop.it

What doeCiting a new search strategy of “promoting choice and innovation”, Firefox' parent company Mozilla has announced a strategic partnership that will see Yaho

Diana L Guerrero's insight:

What this means to #business owners who are targeting an older demographic is that you need to make sure that you are getting listed in directories favored by Yahoo and ramp up your targeting to that platform.

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Google Launches Improved Sitelinks Search Box

Google Launches Improved Sitelinks Search Box | ARKtech - Local Business Ranking News | Scoop.it
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.
Diana L Guerrero's insight:

I've been noticing daily changes to Google online platforms. They are always testing and changing. Do you always use solid strategies for #local #business and have you been impacted?

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How Google Pigeon Impacted Local Queries, and What You Can Do

How Google Pigeon Impacted Local Queries, and What You Can Do | ARKtech - Local Business Ranking News | Scoop.it
Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
Diana L Guerrero's insight:

If your #Business fell in the rankings recently, you may want to read this for some insights.

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Don't Post Pictures Of Your Customers Online Without Reading This

Don't Post Pictures Of Your Customers Online Without Reading This | ARKtech - Local Business Ranking News | Scoop.it
Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content. The growing popularity of sites like Instagram and Pinterest have led many businesses to be more visual in their marketing efforts. But [...]
Diana L Guerrero's insight:

Must read for those #business owners posting customer pictures online. 

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Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee | ARKtech - Local Business Ranking News | Scoop.it
I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content.
Diana L Guerrero's insight:

#Business owners need to be aware of the latest statistics. When is the last time you upgraded your website? Is it cross integrated with #socialmedia sites?

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6 Simple Ways To Get Customers To Review Your Business Online

6 Simple Ways To Get Customers To Review Your Business Online | ARKtech - Local Business Ranking News | Scoop.it
These days, a Google review can shape your business far more than a Google Ad. Learn simple ways you can encourage your customers to take the time to review your business online.
Diana L Guerrero's insight:

Eric makes some good points BUT online #reputation vulnerability is high if you don't mitigate and take proactive steps. Use a review inbox and integrate all phases of creating, managing, monitoring and marketing a #business reputation for best results. #ARKtech

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Diana L Guerrero's curator insight, August 29, 2014 7:13 PM
Diana L Guerrero's insight:

Eric makes some good points BUT online #reputation vulnerability is high if you don't mitigate and take proactive steps. Use a review inbox and integrate all phases of creating, managing, monitoring and marketing a #business reputation for best results. #ARKtech

Andrew Wroblewski's curator insight, August 30, 2014 5:09 PM

http://yourprofitweb.com/

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The 5 Steps to Creating An Outstanding Editorial Calendar | Brand.com

The 5 Steps to Creating An Outstanding Editorial Calendar | Brand.com | ARKtech - Local Business Ranking News | Scoop.it
Setting up an editorial calendar is a great way to establish a unified content marketing strategy. Here, Brand.com shares how to do so.
Diana L Guerrero's insight:

Fits in with our new #marketing makeover coming up in September. #Business owners...do you have an editorial or marketing calendar set up?

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Twitter To Team Up With Stripe To Insert A 'Buy Now' Button Into Tweets - Search Engine Journal

Twitter To Team Up With Stripe To Insert A 'Buy Now' Button Into Tweets - Search Engine Journal | ARKtech - Local Business Ranking News | Scoop.it
In January, Re/code reported that Twitter and Stripe were in talks to work together on something but nothing had been finalized at that time. Sources have
Diana L Guerrero's insight:

#SocialMedia signals and #twitter buy button might be of interest to #localbusiness owners

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Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes | ARKtech - Local Business Ranking News | Scoop.it
Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update.Note: Later we named t
Diana L Guerrero's insight:
In case you missed this. We discussed this significant change in the #webucation #SEO for #business class.
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HTTPS as a ranking signal

HTTPS as a ranking signal | ARKtech - Local Business Ranking News | Scoop.it
Diana L Guerrero's insight:

Did you miss this important note relevant to #SEO via #Google ?

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