ARKtech - Local B...
Follow
Find
239 views | +0 today
ARKtech - Local Business Ranking News
Local Ranking - Google+Local - Maps - Places - Online Marketing
Your new post is loading...
Your new post is loading...
Scooped by Diana L Guerrero
Scoop.it!

The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings | ARKtech - Local Business Ranking News | Scoop.it
Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not h…
Diana L Guerrero's insight:

How are you doing since the big change in search? Did you know Google changed it all up again? Good tips in this article. Watch for Google My Business.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Stop Spraying and Praying – Understanding Local Results

Stop Spraying and Praying – Understanding Local Results | ARKtech - Local Business Ranking News | Scoop.it
Understand the local SERP, know the algo. Know the algo, and you will know how to rank. Until you understand how Google constructs their local pack, you are sword fighting in the dark - let's face it, that never turns out well. Demand more from your marketing, and read on...
Diana L Guerrero's insight:

#Google changes are frustrating. Have you seen this on #local #marketing?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Top 10 Strategies For Local Business Marketing | SD Entrepreneur ...

Top 10 Strategies For Local Business Marketing | SD Entrepreneur ... | ARKtech - Local Business Ranking News | Scoop.it
Many Business Owners and Entrepreneurs struggle with SEO and Search Marketing. Here are some of the Top 10 Strategies For Local Business Marketing for 2014 !!! ... Own your online reputation.
Diana L Guerrero's insight:

Nice solid tips to get #business on target for 2014

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

▶ Link Building Tips For Acquiring Hard-to-Get Links: Interview With Roger Montti - YouTube

Diana L Guerrero's insight:

#local and link building tips for small #business owners

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

What's New About the New Google Maps | Search Influence

What's New About the New Google Maps | Search Influence | ARKtech - Local Business Ranking News | Scoop.it
When I search the keyword “internet marketing service” maps displayed only three businesses in the search results but also showed a countless number of business results on the local map. On the map itself, the results were ...
Diana L Guerrero's insight:

Having a hard time keeping up with all the online #marketing changes? You are not alone. Read more about #Google #Maps updates.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Which content marketing formats work best?

Which content marketing formats work best? | ARKtech - Local Business Ranking News | Scoop.it
Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.
Diana L Guerrero's insight:

Although #ARKtech understands the need for good content, there are better ways for small #business owners to see ROI from #marketing

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

6 Ways to Accelerate Your Local SEO Success in 2014

6 Ways to Accelerate Your Local SEO Success in 2014 | ARKtech - Local Business Ranking News | Scoop.it
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
Diana L Guerrero's insight:

A bit technical for #local #smbs but #marketing pros will love this summary.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Google Intros the Mother of All SMB Review Monitoring Systems ...

Google Intros the Mother of All SMB Review Monitoring Systems ... | ARKtech - Local Business Ranking News | Scoop.it
Google has announced on the Google and Your Business blog today that they have rolled out what appears to be the mother of all review monitoring systems today. The system, a new module for the updated Places for ...
Diana L Guerrero's insight:
We've been telling people how important reviews are. Still critical to monitor, manage, mitigate and market!
more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Pinterest And Travel: A Match Made In Social Media Heaven - Business 2 Community

Pinterest And Travel: A Match Made In Social Media Heaven Business 2 Community I must admit, I was among the doubters, earlier in 2012, when Pinterest was mentioned left and right as the new social media darling to consider in a brand's digital...
Diana L Guerrero's insight:

amazing #local #marketing idea that is combines the best of #maps with #socialmedia 

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Pinterest Explores Local Marketing with 'Place Pins'

Pinterest Explores Local Marketing with 'Place Pins' | ARKtech - Local Business Ranking News | Scoop.it
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
Diana L Guerrero's insight:

Don't ignore #local online #marketing and #socialmediamarketing is still trending 

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

MAP: These Are the 100 Places in Austin Getting Free Google Fiber

MAP: These Are the 100 Places in Austin Getting Free Google Fiber | ARKtech - Local Business Ranking News | Scoop.it
Google’s ultra-high speed Internet service, Google Fiber, is coming to Austin. And as part of the company’s municipal agreement, the City of Austin gets to
Diana L Guerrero's insight:

#Google Fiber is rolling out. Thoughts?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

6 Dead Link Building Tactics You Should Avoid - Search Engine Journal

6 Dead Link Building Tactics You Should Avoid - Search Engine Journal | ARKtech - Local Business Ranking News | Scoop.it
Thanks to Google’s Penguin algorithm, bad links are a dreaded reality these days. They can cause rankings to tank, along with website traffic and profits.
Diana L Guerrero's insight:

Enough said...work with a solid #marketing company for starters

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Facebook, Pinterest, and Twitter Traffic Referrals up 54%+ in Past Year - Search Engine Journal

Facebook, Pinterest, and Twitter Traffic Referrals up 54%+ in Past Year - Search Engine Journal | ARKtech - Local Business Ranking News | Scoop.it
A report released by my company, Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traf
Diana L Guerrero's insight:

#ARKtech has clients on the big 6 and the #30DBC #business participants learned why. How are your numbers?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

10 Local Marketing Myths Hamstringing Your Business

10 Local Marketing Myths Hamstringing Your Business | ARKtech - Local Business Ranking News | Scoop.it
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as high as they otherwise might. It’s […]
Diana L Guerrero's insight:

Good #myth buster about #local #seo and other influences.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Webmaster Tools - My Removal Requests

Webmaster Tools - My Removal Requests | ARKtech - Local Business Ranking News | Scoop.it
Diana L Guerrero's insight:

Here is a tool from #Google to request outdated content form search results.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

The full specifications of the top Local Search Ranking Factors- Part 3 |

The full specifications of the top Local Search Ranking Factors- Part 3 | | ARKtech - Local Business Ranking News | Scoop.it
Here it is what you have all been waiting for! The last series of my 3 part blog post on Local Search Ranking Factors of 2013, originally posted from Moz.
Diana L Guerrero's insight:

Good three part series for the DIY #business crowd.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

How does Google handle duplicate content? - YouTube

How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective? Gary Taylor, Stratford Upon Avon, UK Have...
Diana L Guerrero's insight:

Must know info for that burning quesiton about duplicate content direct from #Google

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Google Search Quality Issues Dogging Local Results

Google Search Quality Issues Dogging Local Results | ARKtech - Local Business Ranking News | Scoop.it
The front page of Google is where the action is.  It’s often where a business has the first opportunity to present their brand, it’s where calls from potential customers start and discovery of a new businesses first takes place.
Diana L Guerrero's insight:

This has been a real problem in search and #local #business listings. If your #ranking has been difficult, this is a must read.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10 - Marketing Land

Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10 - Marketing Land | ARKtech - Local Business Ranking News | Scoop.it
Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10
Marketing Land
Nielsen also reported that Facebook was the top mobile app of 2013 and the Facebook-owned Instagram came in seventh but it was the fastest-growing app of the year.
Diana L Guerrero's insight:

A local into the most popular #mobile #apps highlights why small #business owners need to get with it in their #online #marketing

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

The Top 13 Factors for Google Local Carousel - Search Engine Journal

The Top 13 Factors for Google Local Carousel - Search Engine Journal | ARKtech - Local Business Ranking News | Scoop.it
The Top 13 Factors for Google Local Carousel
Search Engine Journal
Being listed on Google Local Carousel makes the difference in terms of business revenue.
Diana L Guerrero's insight:

Super insight into the workings of the carousel that is at the top of the search page for some types of businesses. #local #marketing is changing fast and hopefully your business is keeping up with all of it.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Are Twitter Ads Right For Your Local Business? How To Decide - Marketing Land

Are Twitter Ads Right For Your Local Business? How To Decide - Marketing Land | ARKtech - Local Business Ranking News | Scoop.it
Marketing Land
Are Twitter Ads Right For Your Local Business?
Diana L Guerrero's insight:

agree that #local #business owners of #restaurants and some #retailers can benefit from #Twitter 

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Should Local Businesses Prefer Local Media? | NetNewsCheck.com

Should Local Businesses Prefer Local Media? | NetNewsCheck.com | ARKtech - Local Business Ranking News | Scoop.it
Nearly half of all local advertising dollars are going to Internet pureplays.
Diana L Guerrero's insight:

Our #ChamberOfCommrece has been working to help #local #business owners get online. Read this article and take action in 2014. #ARKtech is doing a #mARKetingmakeover for businesses with the #BBCoC how about you?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Creating Your Black Friday Attack Plan

Creating Your Black Friday Attack Plan | ARKtech - Local Business Ranking News | Scoop.it
Your shelves may be stocked, but savvy marketing for the holiday shopping season should start before that day of shoving and spending.
Diana L Guerrero's insight:

#BlackFriday is a time when many #business owners get out of the red. This post has a few tips to consider related to #local #marketing

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Bing Announces Connected Pages, Track Data For Pages Beyond Your Website - Search Engine Journal

Bing Announces Connected Pages, Track Data For Pages Beyond Your Website - Search Engine Journal | ARKtech - Local Business Ranking News | Scoop.it
Bing made an announcement today on their blog about the introduction of a new feature to their Webmaster Tools called Connected Pages. Bing Webmaster Tools
Diana L Guerrero's insight:

About time...

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Planned Map Maker Outage, beginning Nov 20, 2013 - Google Groups

Google Groups allows you to create and participate in online forums and email-based groups with a rich experience for community conversations.
Diana L Guerrero's insight:

#local #marketing agencies and #businesses need to take note on this significant news. Hoping for a good fix...

more...
No comment yet.