Franchise Statistics For The Business Proprietor A long standing tradition in the business sector has been franchises. A franchise is a business owner who uses an existing firm’s successful business model to offer specific products and services.
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Marketing is in the midst of the most significant, technology-fueled transformation in its history. As traditional sales processes like cold calling have become passé, more power and responsibility have shifted to marketing. In fact many companies are attaching revenue goals to marketing, which is paving the way for a whole host of new technologies that address earlier stages in the revenue funnel and allow marketing to get a more comprehensive view of the customer. So while sales technology raked in $6B in 2013 – more than twice as much as marketing technology did – marketing tech has been growing quickly at 50 percent annually.
Even though marketing technology isn’t set to surpass CRM’s market size anytime soon, what it lacks in size it makes up for in innovation and growth. And marketing departments are capitalizing on the opportunity.
Marketing has become a technology-powered discipline. So much so that companies are hosting marketing innovation labs and universities are offering Master’s degrees in marketing technology innovation. Marketers’ needs are turning this technology market into a hotbed of innovation – one that’s stealing the show from sales.
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What's really interesting about tech-enabled peacebuilding initiatives is that they shift the balance of power. Thanks to these tools and the social and organisational forms they help create, local peacebuilders are now better equipped to challenge state-sanctioned or socially normative narratives and notions of identity. Technology can shape the future of local peacebuilding.
So now that you’ve convinced your boss to invest in content marketing, you’re ready to start using social media to share that interesting content we talked about yesterday. If you missed yesterday’s infographic, click here to get up to speed.
Anyways, our new friends at Alight shared this infographic with us. It takes a look into how consumers are using Pinterest more and more. We’ve always stressed the importance of using social outlets other than the big three (Facebook, Twitter, and LinkedIn) to help diversify content and reach new markets. Although, this infographic is relating to consumers we know that the B2B industry we work in will be able to have some great takeaways from this information. After all, aren’t we working hard to put some fun back into B2B?...
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
Via Jeff Domansky
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
Mobile marketing continues to be this unclear kind of thing. Does it deserve a special budget? Is it a separate channel or is it a medium within existing channels? Are there different performance characteristics and should I optimize accordingly? Do I need a mobile expert on my marketing team?… read more →
"60% of local business websites don't have their phone number on it" and dozens more crazy statistics.
Mobile marketing is dominating the consumer-business playing field. Yet, most local businesses appear to have forgotten their gloves...
Social media can be a difficult enough thing for a small business owner or even a large corporation when there is only one centralized account on each social media network for the company. When franchises are added into the mix, extra considerations and policies need to be outlined to ensure that your brand keeps a consistent voice across channels and locations.
Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content....
SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%
We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.
No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:
- Bringing valuable or entertaining content to othersDefining ourselves to others
- Growing relationships
- Spreading the word about causes or brands we care about.
If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....
Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.
You’ve probably seen examples like this type of gamification everywhere.
WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”
But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.
First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....