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10 Content Marketing Statistics That Will Blow Your Mind!

10 Content Marketing Statistics That Will Blow Your Mind! | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
10 content marketing stats that all marketers should keep in mind when developing their next campaign.

Via The Fish Firm
LocalMark's insight:

"90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them."

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RingCentral's curator insight, June 26, 1:12 PM

#content #marketing

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Don't Let this Be You: Restaurant Closes b/c of Google - LocalMark

Don't Let this Be You: Restaurant Closes b/c of Google - LocalMark | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
For 40 years, the restaurant Serbian Crowns had been successful. But in 2012, weekend sales dropped by 75%. Why? Something strange, something digital, som..
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Things You Should Know About Franchising

Things You Should Know About Franchising | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
When people think of franchises they often think of large fast food or restaurant chains, hotel chains, and convenience stores such as McDonald’s, Kentucky Fried Chicken, Applebees, Wyndham Hotels,…

Via Thomas Faltin
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19 Demographic Statistics of Franchises and Franchisees

19 Demographic Statistics of Franchises and Franchisees | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Franchise Statistics For The Business Proprietor
A long standing tradition in the business sector has been franchises. A franchise is a business owner who uses an existing firm’s successful business model to offer specific products and services.

Via Thomas Faltin
LocalMark's insight:

LocalMark's main audience is franchises. This infographic helps us better understand who we are talking to. Thanks! 

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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


Via Jeff Domansky
LocalMark's insight:

FINALLY! Thank you for making this. So helpful. 

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Jodi Dichter Kaplan's curator insight, August 13, 4:58 AM

Need help with Engagement on your Social Media? #peakreputation #socialmediadoneforyou

Tahar Mehenni's curator insight, August 15, 2:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 2:20 AM

It's GOOD!!

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
LocalMark's insight:

Don't let Google + intimidate you or your small business. In 5 years, almost every business will be on Google +. Don't fall behind!  

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Getplus's curator insight, August 19, 1:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 6:51 AM

It's all about sharing !

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How to Enhance Local Internet Marketing with Google Plus - LocalMark

How to Enhance Local Internet Marketing with Google Plus - LocalMark | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Attention has centered on Google Plus, the second largest social media. Consider these tips on how to improve local internet marketing with Google Plus.
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The Science of Storytelling

The Science of Storytelling | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
LocalMark's insight:

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

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Rick Garza's curator insight, July 28, 6:19 AM

There is nothing new under the sun. But that doesn't mean we can learn what our forefathers in sales new se well.  Stories get you farther than facts.

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

M. W. Catlin's curator insight, July 29, 7:09 AM

I've been talking about these ideas in my workshops for quite a while now.  We are hardwired for story.  It's one, if not a significant reason for our "success" as a species.  It's also one of the incredible frustrations of our times.   That science and facts yield the field to the fiction of prevarication and conspiracy is a tragedy.  

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30 great Social Media Monitoring Tools for Business

30 great Social Media Monitoring Tools for Business | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Social media monitoring tools let you manage multiple accounts, respond quickly and stay on top of real-time information.

Via TechinBiz
LocalMark's insight:

We could all use these. 

 

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How marketing is out-innovating sales in tech - PandoDaily | #TheMarketingTechAlert

How marketing is out-innovating sales in tech - PandoDaily | #TheMarketingTechAlert | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Basic/ Digest...

 

Marketing is in the midst of the most significant, technology-fueled transformation in its history. As traditional sales processes like cold calling have become passé, more power and responsibility have shifted to marketing. In fact many companies are attaching revenue goals to marketing, which is paving the way for a whole host of new technologies that address earlier stages in the revenue funnel and allow marketing to get a more comprehensive view of the customer. So while sales technology raked in $6B in 2013 – more than twice as much as marketing technology did – marketing tech has been growing quickly at 50 percent annually.

 

Even though marketing technology isn’t set to surpass CRM’s market size anytime soon, what it lacks in size it makes up for in innovation and growth. And marketing departments are capitalizing on the opportunity.

 

Marketing has become a technology-powered discipline. So much so that companies are hosting marketing innovation labs and universities are offering Master’s degrees in marketing technology innovation. Marketers’ needs are turning this technology market into a hotbed of innovation – one that’s stealing the show from sales.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
LocalMark's insight:

Move over technology. Marketing is taking over. 

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iNeoMarketing's curator insight, February 20, 5:19 PM

If marketing is being driven by technology, does a company really need a CMO AND a CMTO? How many VP Sales are matched with VP Sales Technology?


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Breaking the cycle of violence: technology can bring hope for peace - The Guardian

Breaking the cycle of violence: technology can bring hope for peace - The Guardian | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

What's really interesting about tech-enabled peacebuilding initiatives is that they shift the balance of power. Thanks to these tools and the social and organisational forms they help create, local peacebuilders are now better equipped to challenge state-sanctioned or socially normative narratives and notions of identity. Technology can shape the future of local peacebuilding.


Via jean lievens
LocalMark's insight:

Let's not be naive. Technology bringing hope? Please. 

 

Let's not be cynical. Technology bringing hope? It can happen. 

 

Which side are you on? 

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Your Business Could Be So Much More Interesting | Red Branch Media

Your Business Could Be So Much More Interesting | Red Branch Media | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

So now that you’ve convinced your boss to invest in content marketing, you’re ready to start using social media to share that interesting content we talked about yesterday. If you missed yesterday’s infographic, click here to get up to speed.

 

Anyways, our new friends at Alight shared this infographic with us. It takes a look into how consumers are using Pinterest more and more. We’ve always stressed the importance of using social outlets other than the big three (Facebook, Twitter, and LinkedIn) to help diversify content and reach new markets. Although, this infographic is relating to consumers we know that the B2B industry we work in will be able to have some great takeaways from this information. After all, aren’t we working hard to put some fun back into B2B?...


Via Jeff Domansky
LocalMark's insight:

We had no idea Pinterest was this powerful. Wow. 

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Jeff Domansky's curator insight, July 18, 12:07 AM

Find out why you should make your business more pinteresting with these interesting stats in this infographic

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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
Via Jeff Domansky
LocalMark's insight:
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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Jeff Domansky's curator insight, July 15, 7:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 8:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

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10 Content Marketing Statistics That Will Blow Your Mind!

10 Content Marketing Statistics That Will Blow Your Mind! | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
10 content marketing stats that all marketers should keep in mind when developing their next campaign.

Via The Fish Firm
LocalMark's insight:

"90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them."

more...
RingCentral's curator insight, June 26, 1:12 PM

#content #marketing

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How to Dominate Mobile Marketing and Why Mobile Will Be More Than Half Your Marketing Spend - LocalVox

How to Dominate Mobile Marketing and Why Mobile Will Be More Than Half Your Marketing Spend - LocalVox | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Mobile marketing continues to be this unclear kind of thing.   Does it deserve a special budget?  Is it a separate channel or is it a medium within existing channels?  Are there different performance characteristics and should I optimize accordingly? Do I need a mobile expert on my marketing team?… read more →
LocalMark's insight:

"60% of local business websites don't have their phone number on it" and dozens more crazy statistics.

 

Mobile marketing is dominating the consumer-business playing field. Yet, most local businesses appear to have forgotten their gloves...

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Social for Franchises | Social Media Today

Social for Franchises | Social Media Today | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Social media can be a difficult enough thing for a small business owner or even a large corporation when there is only one centralized account on each social media network for the company. When franchises are added into the mix, extra considerations and policies need to be outlined to ensure that your brand keeps a consistent voice across channels and locations.

Via Thomas Faltin
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13 Ways to Draw College Students to Your Local Business - LocalMark

13 Ways to Draw College Students to Your Local Business - LocalMark | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
As a recent college graduate, I'd say I'm pretty close to the collegiate spirit of our era. So if I was a local business, how would I market to this group?
LocalMark's insight:

College students control $404 billion in spending power. 


Apply these tips and you will tap into a goldmine. 

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The Website Experience Consumers Value Most

The Website Experience Consumers Value Most | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content....


Via Jeff Domansky
LocalMark's insight:

What kind of web experience are your consumers looking for? 

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Jeff Domansky's curator insight, August 13, 10:00 PM

What's under the hood on your web site matters most to visitors.

Lisa deLeon's curator insight, August 14, 10:44 AM

Consumers will leave your site if it doesn't download quickly, especially if they are on a device and on the go!

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15 (Local Marketing) Tips for a Facebook Business Page - LocalMark

15 (Local Marketing) Tips for a Facebook Business Page - LocalMark | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
Need some creative tips on how to use your business's Facebook? We got 15 right here. Without Facebook, your local marketing suffers. Use these 15 tips to..
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.

 

... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.

 

The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...


Via Jeff Domansky
LocalMark's insight:

Great for brainstorming, perfect for any idea board, this article will help any writer face writer's block when writing a headline. 

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Jeff Domansky's curator insight, July 27, 6:52 AM

This cool tool will help you write better headlines and get better blogging results.

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Digital Ecosystems help Busy People (like you) - LocalMark

Digital Ecosystems help Busy People (like you) - LocalMark | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
If a franchise is an ecosystem, then it needs a digital ecosystem to market itself online. Here are 5 ways a digital ecosystem helps your franchise do this.
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The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline - ChiefMarTech | #TheMarketingTechAlert

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
LocalMark's insight:

This is perhaps the most comprehensive, simple book on 21st century marketing. Having read this in less than an hour, I feel inspired, informed, and ready to mix marketing and technology., 

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iNeoMarketing's curator insight, March 4, 6:08 PM

Great vision and insight. For the forward thinker, and highly recommended.

Emmanuel Klotz's curator insight, March 6, 2:33 AM

Stimulating reading

 

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Infographic: Which Is The Most Effective Digital Marketing Channel - Marketing Land | #TheMarketingTechAlert

Infographic: Which Is The Most Effective Digital Marketing Channel - Marketing Land | #TheMarketingTechAlert | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Basic/ Excerpt...

 

In summary:

SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
LocalMark's insight:

54% of people discover new sites through SEO. 

 

51% discover through email. 

 

How will you be discovered? 

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iNeoMarketing's curator insight, April 17, 12:35 PM

If there are two staffers all B2B marketers need: an SEO expert (optimizing everything), and a marketing ops guru (to manage the technology, including email).

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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.

 

No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:

-  Bringing valuable or entertaining content to othersDefining ourselves to others

-  Growing relationships

-  Spreading the word about causes or brands we care about.

 

If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....


Via Jeff Domansky
LocalMark's insight:

We couldn't have said it better ourselves: share your brand's story. 

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Jeff Domansky's curator insight, July 17, 11:25 PM

Three ways to tell your brand's story effectively social media.

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How Companies Use Gamification for PR

How Companies Use Gamification for PR | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it

Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.


You’ve probably seen examples like this type of gamification everywhere. 


WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”


But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.


First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....


Via Jeff Domansky
LocalMark's insight:

With smartphones, we have so much room to be creative. 

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Jeff Domansky's curator insight, July 15, 12:25 AM

. Got gamification? Here's how.

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The State of Social Media for Small Business [INFOGRAPHIC]

The State of Social Media for Small Business [INFOGRAPHIC] | Insights for Local Businesses, Franchisors, and Franchisees | Scoop.it
We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014. Some results were expected, while others were shocking. …

Via The Fish Firm
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Two Pens's curator insight, June 5, 10:54 AM

Most interesting factoid: almost 50% of small business owners have no idea where to start with social media. I say pick 2 communities you're interested in joining and just start interacting. Come on in, the water's fine!