If you've had issues financing your franchise, you're not alone. Like any business owner, you need money to take care of everyday costs like paying property taxes, meeting payroll, or purchasing inventory and equipment.
More than one out of every three (35 percent) shoppers today use mobile devices as part of their purchasing process, a 10 percent hike from 2012, according to new results from a shopper behavior study. Much of the change comes from sharp increases from three demographic groups: Hispanics, Asian-Americans and the rather wide age range of 15-49.To be fair, the new stats from the 2-year study by the Integer Group and M/A/R/C Research explore any role a mobile device would play, including research (price comparisons, searching for products) both instore and offline. That’s certainly legitimate when exploring the total impact of mobile devices on shoppers, but using an Android at home to verify the exact address of the nearest Home Depot is a far cry from using Apple Pay to make a purchase.The study does make it clear, though, that mobile use of almost every kind is increasing. Not surprising, but worthy of note....
For most marketers, social media and content marketing are underperforming despite the hype. Here's a clear-eyed looked at how social and content efforts have gone awry. (In part 2 of this article, to be published tomorrow, I'll provide the solutions.)
Looking for proven ways to improve your social media marketing?Wondering what resources you should read to boost your social efforts?We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network.You’ll discover proven techniques to get your marketing on the fast-track to success....
Social media advice seems to come in two flavors: what to do and how to do it.
Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.
Sharing old content is awesome social media advice.So how exactly does one go about it?...
...But into the breach stepped our new CMO Yuval Harari with the following that I felt it was only fair to share. If you want to know about the world of circulation as it applies to the online business – then read on.
"Dear Team, Hope this note helps you to make some sense out of all this mess. You are right about the need to know exactly how much and what kind of traffic you have.
Let us set the terminology right, so we can work together better, understand each other and be updated like pros....
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always [...]
Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand's news is difficult. Unless you're a Fortune 500 company, mainstream media, and even industry publications, probably won't cover your news.
You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.
So how can you use content marketing to break into popular news stories?
We recently got in on a story that generated a massive amount of exposure and valuable citations for my company, WordStream. Our blog post on the effect that Google's Panda 4.0 algorithm had on eBay's organic search rankings ended up earning...
Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put their hands on.
Smaller businesses can’t use the same tactics as the bigger fishes, and usually don’t have the dmeans, or even a good reason, to create and promote their own hashtag. But they can still use hashtags in many useful ways; the most obvious is to use relevant tags when you share interesting content on social media, so that you can reach a bigger audience. Finding the best hashtags for that can require a bit of research, but the good news is that having such a list will allow you to kill two birds with one stone....
The franchising model appears to be under attack. Recent legal rulings have put the spotlight on the relationship between franchisors and their franchisees. We take a look at recent rulings, their potential impact, and get perspective from an industry expert here.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.